Bill Snider Email and Phone Number
Pittsburgh, PA, US
Bill Snider's Location
Greater Pittsburgh Region, United States, United States
Bill Snider's Contact Details
Bill Snider work email
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Bill Snider personal email
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Bill Snider phone numbers
About Bill Snider
Strategic and results-oriented leader with a proven track record in driving innovation across digital experience, marketing, and analytics. I possess extensive experience leading cross-functional teams in the retail and financial services industries. My expertise lies in designing, launching, and managing cutting-edge digital solutions, marketing campaigns, and data-driven insights that fuel growth, engagement, and efficiency. I excel at forging strong partnerships and building consensus across all organizational levels. Core competencies include:Strategic Business Planning • Process Redesign • Change Management • Team Building & Leadership • Marketing Strategy • Market Research • Competitive Intelligence • Digital Experience & Technology Improvement • Data Analytics Optimization
Bill Snider's Current Company Details
Clearview Federal Credit Union
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Chief Strategy and Innovation Officer
Pittsburgh, PA, US
- Employees:
- 347
Bill Snider Work Experience Details
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Chief Strategy And Innovation OfficerClearview Federal Credit UnionPittsburgh, Pa, Us
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Chief Strategy & Innovation OfficerClearview Federal Credit Union Aug 2023 - PresentUs• Lead the development of a forward-looking strategic plan aligned with the credit union's mission, vision, and core values.• Develop and implement innovative products, services, and digital experiences that enhance the member experience and drive financial empowerment.• Oversee the credit union's marketing and communications strategy, ensuring clear and consistent messaging across all channels.• Partner with key stakeholders across the organization to ensure alignment and successful execution of strategic initiatives.• Develop and maintain strong relationships with industry partners and fintech companies to identify and leverage cutting-edge solutions.• Work collaboratively with the Board of Directors and Executive Leadership Team to obtain buy-in, secure necessary resources, and ensure alignment with the credit union's overall vision.
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Vice President, Digital Strategy And MarketingClearview Federal Credit Union Jul 2020 - Aug 2023Us• Led the development of the digital business strategy ensuring its integration with enterprise strategic plans.• Served as a champion and change agent in leading the organizational changes required to create and sustain enterprise digital capabilities.• Established Clearview as an industry leader for digital strategies anticipating the evolution of consumer expectations, competitive disruptors and emerging digital business models and technologies.• Developed a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives. • Served as both architect and steward of the brand by creating and telling Clearview’s story.• Aligned the organization around member centricity, utilizing data insights and analytics to deliver superior, personalized member experiences and measurable business results.• Drove the overall CRM strategy for the organization, integrating it with other parts of the enterprise.• Talked strategy with the Board and participate in overall organizational strategic planning, ensuring that the organization has the right digital strategies and marketing to support existing members and attract new members.
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Assistant Vice President, Marketing And Digital ExperienceClearview Federal Credit Union Oct 2019 - Jul 2020Us• Effectively presented the organization's brand and image in all marketing materials, media, digital communications, advertising, and sponsorships.• Oversaw digital banking solutions including improving functionality, developing roadmaps, defining user experience, creating reports, and benchmarking data.• Managed the credit union's digital presence including website development, website accessibility, search engine optimization (SEO), search engine marketing (SEM), and display advertising.
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Assistant Vice President, Digital ExperienceClearview Federal Credit Union Jan 2019 - Oct 2019Us• Responsible for defining, delivering, and managing the product lifecycle of digital products and services as well as developing product roadmap, new features and functionality.• Defined the strategic digital marketing roadmap inclusive of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), and Email Marketing.• Ensured effective use of the Voice of the Customer/Member platform and program across the organization to gather feedback and drive action through insights.
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Director, E-CommerceClearview Federal Credit Union Sep 2017 - Dec 2018Us• Partnered with internal and external technology partners to deliver customer-focused digital functionality.• Managed the user experience and user interface for digital banking, deposit applications, and loan applications.• Grew digital channel adoption and utilization while improving customer satisfaction and loyalty scores.
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Senior Director Of Customer InsightsRue21 Nov 2016 - Sep 2017Warrendale, Pa, Us• Owned the delivery of key customer, eCommerce and marketing KPIs including conversion, retention, reactivation, incremental revenue, profitability, database growth, and customer satisfaction.• Owned responsibility of digital customer acquisition channels and traffic drivers, including email, paid search, organic search, affiliate, comparison shopping engines, product listing ads, SMS/text, and display.• Combined data from various sources to assemble a complete view of the customer across devices and channels including reporting and presenting findings and creating actionable insights.• Determined customer segmentation and target audiences for email and direct marketing campaigns.• Led A/B testing and conversion rate optimization initiatives including developing hypotheses, defining KPIs, executing tests, and interpreting findings.• Drove the analytics roadmap including creating, reviewing, and gaining approvals for programs and projects.• Managed budgets, identified and vetted new vendors and stayed informed of new technologies, trends, and competitors. -
Director Of Customer InsightsRue21 Dec 2014 - Nov 2016Warrendale, Pa, Us• Owned the delivery of key customer, eCommerce and marketing KPIs including conversion, retention, reactivation, incremental revenue, profitability and database growth.• Created and managed customer, eCommerce and marketing analytics project roadmap, including creating, reviewing, and gaining approvals for programs and projects.• Functioned as the analytics expert in providing influence and guidance to senior management.• Analyzed customer research data results, reporting and presenting findings, and making insightful and actionable recommendations.• Managed budgets, identified and vetted new vendors and stayed informed of new technologies, trends, and competitors.
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Sr. Analyst, Ecommerce AnalyticsRue21 Oct 2013 - Nov 2014Warrendale, Pa, Us• Created a comprehensive web analytics program that provided strategic insights and recommendations to stakeholders across various business divisions.• Evaluated email, SEO, PPC, social, display advertising, and mobile marketing campaigns to understand customer behavior, maximize return on investment, and optimize the marketing mix.• Managed website testing and personalization efforts including development of plans, coordination of marketing assets, quality assurance, reporting of results, and post-campaign analysis.• Maintained analytics and testing portions of the eCommerce roadmap including gathering requirements, prioritizing projects, creating scope documents, and working with vendor partners.• Led cross-functional meetings of stakeholders to report on results and to identify improvement opportunities.
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Product Manager, Golfgalaxy.ComDick'S Sporting Goods Feb 2013 - Oct 2013Coraopolis, Pa, Us• Created project plans, developed business requirements, drafted process flows, managed creative design, wrote product specifications, and identified success measures for website projects.• Managed website projects through the product development lifecycle with internal partners and external vendors.• Served as the point of contact for web development, distribution center, call center, IT, and sales audit teams. -
Manager Of Ecommerce Web Analytics, Golfgalaxy.ComDick'S Sporting Goods Apr 2012 - Feb 2013Coraopolis, Pa, Us• Established a comprehensive web analytics program including the identification and data collection of KPIs and the design of dashboards to track and to report metrics.• Managed the budgeting, execution, and analysis of the GolfGalaxy.com online marketing and social media programs. • Provided customer, promotion and product analysis to drive sales while minimizing margin impact.• Utilized web analytics and customer feedback to develop actionable recommendations to improve website traffic, revenue, margin, and conversion.• Performed recurring and ad hoc analysis to measure performance versus desired goals.
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Sr. Ecommerce Analyst, Golf GalaxyDick'S Sporting Goods Mar 2010 - Apr 2012Coraopolis, Pa, Us• Established a comprehensive web analytics program including the identification and data collection of KPIs and the design of dashboards to track and to report metrics.• Managed the budgeting, execution, and analysis of the GolfGalaxy.com online marketing and social media programs. • Provided customer, promotion, and product analysis to drive sales while minimizing margin impact.• Utilized web analytics and customer feedback to develop actionable recommendations to improve website traffic, revenue, margin, and conversion.• Performed recurring and ad hoc analysis to measure performance versus desired goals.
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Ecommerce Marketing Analyst, Golf GalaxyDick'S Sporting Goods Dec 2008 - Mar 2010Coraopolis, Pa, Us• Established a comprehensive web analytics program including the identification and data collection of KPIs and the design of dashboards to track and to report metrics.• Managed the budgeting, execution, and analysis of the GolfGalaxy.com online marketing and social media programs. • Provided customer, promotion and product analysis to drive sales while minimizing margin impact.• Utilized web analytics and customer feedback to develop actionable recommendations to improve website traffic, revenue, margin, and conversion.• Performed recurring and ad hoc analysis to measure performance versus desired goals.
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Emarketing AnalystThermo Fisher Scientific Mar 2008 - Dec 2008Waltham, Ma, Us• Tracked website and email key performance indicators that drove business objectives.• Designed and implemented strategies that maximized the return on pay per click internet campaigns.• Performed return on investment analysis supporting website and digital marketing initiatives. -
Sr. Marketing Research And Competitive Intelligence AnalystPnc Financial Services Oct 2004 - Mar 2008Pittsburgh, Pennsylvania, Us• Supplied market sizing, market share, financial performance, geospatial, customer, and product analysis.• Translated patterns and anomalies in custom and syndicated research into actionable insights.• Produced presentations, reports, and scorecards detailing performance for various management levels.• Identified the actions, behaviors, demographics, and geographies of key marketing segments. • Discovered key market and competitive issues relative to specific lines of business. -
Marketing Operations AnalystGuru.Com Aug 2002 - Oct 2004Pittsburgh, Pa, Us• Conducted analysis of marketing data and designed reports that presented the results.• Managed public relations, search engine marketing, direct marketing, and loyalty marketing programs. -
Electronic Business SpecialistNaval Sea Systems Command (Navsea) Jun 2001 - Jun 2002Washington Navy Yard, Dc, Us• Completed assessments of existing business processes to determine candidates for reengineering. • Analyzed users’ needs to develop technical requirements for electronic procurement systems.• Oversaw the development and implementation of training programs and documentation to educate end-users on the operation of Internet and computer based applications. -
Contract SpecialistNaval Sea Systems Command (Navsea) Aug 1998 - Jun 2001Washington Navy Yard, Dc, Us• Negotiated, awarded, and administered contracts valued at over an average of $100 million annually. • Performed quantitative analysis to develop price and cost justifications for Navy requirements. • Gathered, synthesized, and presented data in order to recommend innovative procurement solutions to existing and arising procurement challenges. • Led cross-disciplinary teams in the design and implementation of procurement strategies.
Bill Snider Skills
Analytics
E Commerce
Web Analytics
Marketing Strategy
Social Media Marketing
Management
Marketing
Online Marketing
Retail
Leadership
Digital Marketing
Strategy
Social Media
Search Engine Marketing
Product Marketing
Data Analysis
Sem
Market Research
Product Management
Customer Relationship Management
Search Engine Optimization
Problem Solving
Promotion Analysis
Marketing Analytics
Customer Experience
Customer Insight
Affiliate Marketing
Marketing Analysis
Competitive Intelligence
Analysis
Ppc
Competitive Analysis
Online Advertising
Email Marketing
Business Requirements
Google Analytics
Excel
Access
A/b Testing
Performance Based Marketing
Product Analysis
Marketing Research
Geo Demographic Analysis
Promotions
Social Media Roi
Return On Investment Analysis
Product Requirements
Google Tag Manager
Google Ads
Data Driven Marketing
Omniture
Crm
Search Engine Optimization
Bill Snider Education Details
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Leadership Beaver County (Pa)Cohort Vi -
The Johns Hopkins University - Carey Business SchoolElectronic Business
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Robert Morris UniversitySport Management
Frequently Asked Questions about Bill Snider
What company does Bill Snider work for?
Bill Snider works for Clearview Federal Credit Union
What is Bill Snider's role at the current company?
Bill Snider's current role is Chief Strategy and Innovation Officer.
What is Bill Snider's email address?
Bill Snider's email address is bi****@****axy.com
What is Bill Snider's direct phone number?
Bill Snider's direct phone number is +141268*****
What schools did Bill Snider attend?
Bill Snider attended Leadership Beaver County (Pa), The Johns Hopkins University - Carey Business School, Robert Morris University.
What skills is Bill Snider known for?
Bill Snider has skills like Analytics, E Commerce, Web Analytics, Marketing Strategy, Social Media Marketing, Management, Marketing, Online Marketing, Retail, Leadership, Digital Marketing, Strategy.
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