Bill Snider Email & Phone Number

Pittsburgh, Pa, Us

Us

• Lead the development of a forward-looking strategic plan aligned with the credit union's mission, vision, and core values.• Develop and implement innovative products, services, and digital experiences that enhance the member experience and drive financial empowerment.• Oversee the credit union's marketing and communications strategy, ensuring clear and consistent messaging across all channels.• Partner with key stakeholders across the organization to ensure alignment and successful execution of strategic initiatives.• Develop and maintain strong relationships with industry partners and fintech companies to identify and leverage cutting-edge solutions.• Work collaboratively with the Board of Directors and Executive Leadership Team to obtain buy-in, secure necessary resources, and ensure alignment with the credit union's overall vision.

Us

• Led the development of the digital business strategy ensuring its integration with enterprise strategic plans.• Served as a champion and change agent in leading the organizational changes required to create and sustain enterprise digital capabilities.• Established Clearview as an industry leader for digital strategies anticipating the evolution of consumer expectations, competitive disruptors and emerging digital business models and technologies.• Developed a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives. • Served as both architect and steward of the brand by creating and telling Clearview’s story.• Aligned the organization around member centricity, utilizing data insights and analytics to deliver superior, personalized member experiences and measurable business results.• Drove the overall CRM strategy for the organization, integrating it with other parts of the enterprise.• Talked strategy with the Board and participate in overall organizational strategic planning, ensuring that the organization has the right digital strategies and marketing to support existing members and attract new members.

Us

• Effectively presented the organization's brand and image in all marketing materials, media, digital communications, advertising, and sponsorships.• Oversaw digital banking solutions including improving functionality, developing roadmaps, defining user experience, creating reports, and benchmarking data.• Managed the credit union's digital presence including website development, website accessibility, search engine optimization (SEO), search engine marketing (SEM), and display advertising.

Us

• Responsible for defining, delivering, and managing the product lifecycle of digital products and services as well as developing product roadmap, new features and functionality.• Defined the strategic digital marketing roadmap inclusive of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), and Email Marketing.• Ensured effective use of the Voice of the Customer/Member platform and program across the organization to gather feedback and drive action through insights.

Us

• Partnered with internal and external technology partners to deliver customer-focused digital functionality.• Managed the user experience and user interface for digital banking, deposit applications, and loan applications.• Grew digital channel adoption and utilization while improving customer satisfaction and loyalty scores.

Warrendale, Pa, Us

• Owned the delivery of key customer, eCommerce and marketing KPIs including conversion, retention, reactivation, incremental revenue, profitability, database growth, and customer satisfaction.• Owned responsibility of digital customer acquisition channels and traffic drivers, including email, paid search, organic search, affiliate, comparison shopping engines, product listing ads, SMS/text, and display.• Combined data from various sources to assemble a complete view of the customer across devices and channels including reporting and presenting findings and creating actionable insights.• Determined customer segmentation and target audiences for email and direct marketing campaigns.• Led A/B testing and conversion rate optimization initiatives including developing hypotheses, defining KPIs, executing tests, and interpreting findings.• Drove the analytics roadmap including creating, reviewing, and gaining approvals for programs and projects.• Managed budgets, identified and vetted new vendors and stayed informed of new technologies, trends, and competitors.

Warrendale, Pa, Us

• Owned the delivery of key customer, eCommerce and marketing KPIs including conversion, retention, reactivation, incremental revenue, profitability and database growth.• Created and managed customer, eCommerce and marketing analytics project roadmap, including creating, reviewing, and gaining approvals for programs and projects.• Functioned as the analytics expert in providing influence and guidance to senior management.• Analyzed customer research data results, reporting and presenting findings, and making insightful and actionable recommendations.• Managed budgets, identified and vetted new vendors and stayed informed of new technologies, trends, and competitors.

Warrendale, Pa, Us

• Created a comprehensive web analytics program that provided strategic insights and recommendations to stakeholders across various business divisions.• Evaluated email, SEO, PPC, social, display advertising, and mobile marketing campaigns to understand customer behavior, maximize return on investment, and optimize the marketing mix.• Managed website testing and personalization efforts including development of plans, coordination of marketing assets, quality assurance, reporting of results, and post-campaign analysis.• Maintained analytics and testing portions of the eCommerce roadmap including gathering requirements, prioritizing projects, creating scope documents, and working with vendor partners.• Led cross-functional meetings of stakeholders to report on results and to identify improvement opportunities.

Coraopolis, Pa, Us

• Created project plans, developed business requirements, drafted process flows, managed creative design, wrote product specifications, and identified success measures for website projects.• Managed website projects through the product development lifecycle with internal partners and external vendors.• Served as the point of contact for web development, distribution center, call center, IT, and sales audit teams.

Coraopolis, Pa, Us

• Established a comprehensive web analytics program including the identification and data collection of KPIs and the design of dashboards to track and to report metrics.• Managed the budgeting, execution, and analysis of the GolfGalaxy.com online marketing and social media programs. • Provided customer, promotion and product analysis to drive sales while minimizing margin impact.• Utilized web analytics and customer feedback to develop actionable recommendations to improve website traffic, revenue, margin, and conversion.• Performed recurring and ad hoc analysis to measure performance versus desired goals.

Coraopolis, Pa, Us

• Established a comprehensive web analytics program including the identification and data collection of KPIs and the design of dashboards to track and to report metrics.• Managed the budgeting, execution, and analysis of the GolfGalaxy.com online marketing and social media programs. • Provided customer, promotion, and product analysis to drive sales while minimizing margin impact.• Utilized web analytics and customer feedback to develop actionable recommendations to improve website traffic, revenue, margin, and conversion.• Performed recurring and ad hoc analysis to measure performance versus desired goals.

Coraopolis, Pa, Us

• Established a comprehensive web analytics program including the identification and data collection of KPIs and the design of dashboards to track and to report metrics.• Managed the budgeting, execution, and analysis of the GolfGalaxy.com online marketing and social media programs. • Provided customer, promotion and product analysis to drive sales while minimizing margin impact.• Utilized web analytics and customer feedback to develop actionable recommendations to improve website traffic, revenue, margin, and conversion.• Performed recurring and ad hoc analysis to measure performance versus desired goals.

Waltham, Ma, Us

• Tracked website and email key performance indicators that drove business objectives.• Designed and implemented strategies that maximized the return on pay per click internet campaigns.• Performed return on investment analysis supporting website and digital marketing initiatives.

Pittsburgh, Pennsylvania, Us

• Supplied market sizing, market share, financial performance, geospatial, customer, and product analysis.• Translated patterns and anomalies in custom and syndicated research into actionable insights.• Produced presentations, reports, and scorecards detailing performance for various management levels.• Identified the actions, behaviors, demographics, and geographies of key marketing segments. • Discovered key market and competitive issues relative to specific lines of business.

Pittsburgh, Pa, Us

• Conducted analysis of marketing data and designed reports that presented the results.• Managed public relations, search engine marketing, direct marketing, and loyalty marketing programs.

Washington Navy Yard, Dc, Us

• Completed assessments of existing business processes to determine candidates for reengineering. • Analyzed users’ needs to develop technical requirements for electronic procurement systems.• Oversaw the development and implementation of training programs and documentation to educate end-users on the operation of Internet and computer based applications.

Washington Navy Yard, Dc, Us

• Negotiated, awarded, and administered contracts valued at over an average of $100 million annually. • Performed quantitative analysis to develop price and cost justifications for Navy requirements. • Gathered, synthesized, and presented data in order to recommend innovative procurement solutions to existing and arising procurement challenges. • Led cross-disciplinary teams in the design and implementation of procurement strategies.

Cohort Vi

Mba, Electronic Business

Bsba, Sport Management