Bill Sokol Email and Phone Number
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Classically trained marketing executive with successful record of dramatically improving business performance, devising smart new ways to grow sales, energizing product and brand stories, and leading teams of talented people to achieve challenging goals.★ Rich mix of product development, strategic planning, and marketing operations experience. Able to create compelling “big picture” strategy as well as near-term tactical wins. Deep expertise in both big box retail and B2B channels domestically and internationally.★ Experienced in evaluating and organizing teams, turning them into top performing marketers. Skilled in cultivating and maintaining relationships with customers and key accounts. Exceptional communication and inter-personal skills.★ Diverse executive experience. Able to contribute valuable perspectives and insights to Sales, Operations, Finance, HR & IT colleagues. Trusted advisor to CEO. Global leader with experience operating in over 20 countries around the world. CORE COMPETENCIES: Strategic Planning│Marketing Communications│New Product Development│Consumer Insights│Category Management│Branding│Marketing OperationsCAREER HIGHLIGHTS:REVENUE GROWTH - Drove successful sales turnarounds in three consecutive businesses, reversing declining trends with double-digit growth rates.STRATEGY - Developed and executed winning strategic plans, positioning both consumer product and industrial business units for increased competitiveness, enhanced profitability, and long-term growth.PRODUCT MANAGEMENT AND DEVELOPMENT - Successfully managed P&Ls and product portfolios for businesses with revenues of $12M to $200M. Developed and/or launched over 100 new products, including some game-changing winners.BRAND MANAGEMENT - Created strong messaging and differentiation for well-known consumer brands and leading industrial brands. Led successful innovations in online, interactive, & social networking programs.
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RetiredArrow Fastener Apr 2024 - PresentSaddle Brook, Nj, Us
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Vice President MarketingHangzhou Great Star Industrial Co.,Ltd Jul 2017 - Aug 2023Hangzhou, CnTop marketing executive for iconic American tool brand portfolio consisting of Arrow fastening tools, Pony/Jorgensen clamps, and Goldblatt concrete, masonry, tile, and drywall tools. Our goal is to breathe new life and energy into these mature brands and categories – transforming them through innovative approaches to consumer insights, product design, category management, and interactive communications strategies. We like to think of ourselves as a 134-year-old startup – anchored in brands that go all the way back to 1885 yet driven by thinking and strategies that are urgent, fresh and forward-looking. -
Vice President Marketing, Arrow FastenerMasco Corporation Dec 2010 - Jul 2017Livonia, Mi, UsRecruited to lead marketing resurgence of iconic American tool brand in consumer and professional markets amid category declines caused by collapse of residential housing construction market. ►Maintained >60% market share during period of unprecedented category turbulence.►Created a comprehensive branding program designed to generate a positive & consistent brand experience for all stakeholders. Utilized this framework to transform the Arrow brand into a highly-differentiated, leading brand with a coherent benefit platform and a compelling offering to customers. Retooled logo, packaging, merchandising, website, and brand messaging. ►Transitioned brand strategy to 100% digital, utilizing best-in-class web, SEO/SEM, content, and conversion technologies. Developed social media strategy which generated over 65,000 facebook fans in 24 months. Improved on-line brand reputation from 75% negative sentiment to 85% positive sentiment in one year. Built highest net reputation score (NRS) of any Masco business unit.►Served as key member of M&A team who sold the business to Hangzhou Great Star Industrial Co., Ltd in July, 2017. -
Vice President Marketing, Respiratory ProtectionSperian Protection Jun 2007 - Apr 2010Bp 55288 Villepinte, Roissy Cdg Cedex, FrAs VP Global Marketing for Sperian Protection’s Respiratory Protection business, was promoted to revise brand strategy & positioning, rebuild marketing team, and lead turnaround in North American firefighting equipment sales►Reversed three-year declining sales trend in firefighting equipment business with a 4% gain in 2008 and 32% growth in 2009. Secured largest Self Contained Breathing Apparatus (SCBA) tender in US history - $28M►Integrated three separate brands and product categories into one consolidated fire service brand. Built first online firefighter research panel, providing critical voice of the customer (VOC) inputs directly from the firefighting community -
Vice President Marketing, Hearing ProtectionSperian Protection Jan 2004 - May 2007Bp 55288 Villepinte, Roissy Cdg Cedex, FrAs VP Global Marketing for Sperian Protection’s Hearing Protection business, was promoted to lead post-merger integration of two formerly competitive brands into the world’s number two hearing protection portfolio►Reversed declining revenue trends to grow global sales 9% and profits 33% in first year. Reversed a nine-year declining sales trend in Europe with four years of double digit growth►Developed /launched over 25 new products, increasing new product sales from 1% to 38% of total revenues►Built new post-merger brand architecture and positioning for hearing protection portfolio; created new product line logic, visual identities, advertising, PR, web presence, and selling materials. Built and led global marketing teams in US and Europe
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Brand Manager, Hearing ProtectionSperian Protection Apr 2002 - Dec 2003Bp 55288 Villepinte, Roissy Cdg Cedex, FrAs Brand Manager, Hearing Protection, was recruited to lead hearing protection brand building, integrated marketing, and communication programs for Western Hemisphere commercial operations business unit.►Transformed failed earplug product into division’s fastest growing item; grew sales from 10,000 units to over 3 million units annually►Conducted market study of $50M US retail earplug category; used information to gain distribution at Walgreens, Eckerd, CVS and RiteAid - boosting retail sales 28% in one year
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Product Manager, Duracell Specialty BatteriesThe Gillette Company Feb 1999 - Apr 2002Cincinnati, Ohio, UsAs Product Manager for The Gillette Company’s Duracell brand was promoted to address erosion of leading B2B market share for Duracell Procell battery business, driven by low-price competitors.►Developed and executed strategy that delivered a 16% increase in revenues and 25% increase in profits in the first year while halting competitive share gains in key market segments. Awarded prestigious corporate award for result► Maintained market leadership for Duracell hearing aid battery portfolio by building a dominant position in US Drug channels (>70% market share) -
Early CareerSales And Marketing 1982 - 1999After college, worked 5 years as a dispensing optician, making eyeglasses and fitting contact lenses in busy retail optical outlets. Later, was a Territory Sales Representative selling fashion eyewear (Optyl), newspaper display advertising (Atlanta Journal & Constitution), and promotional products (Parker Pen USA). Recruited by The Gillette Company into Gillette’s Executive Management Training Program, managing multiple marketing initiatives for Parker, PaperMate, Waterman, and Liquid Paper brands. Promoted to Product Manager for Duracell brand, led efforts to reverse declines in B2B market share and maintain leadership in consumer hearing aid battery market
Bill Sokol Skills
Bill Sokol Education Details
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Harvard Law SchoolProgram On Negotiation -
Syracuse UniversityAnd Related Programs
Frequently Asked Questions about Bill Sokol
What company does Bill Sokol work for?
Bill Sokol works for Arrow Fastener
What is Bill Sokol's role at the current company?
Bill Sokol's current role is Vice President Marketing at Hangzhou Great Star Industrial Co.,Ltd.
What is Bill Sokol's email address?
Bill Sokol's email address is so****@****ail.com
What is Bill Sokol's direct phone number?
Bill Sokol's direct phone number is +120156*****
What schools did Bill Sokol attend?
Bill Sokol attended Harvard Law School, Syracuse University.
What skills is Bill Sokol known for?
Bill Sokol has skills like Cross Functional Team Leadership, Product Development, Brand Management, Product Management, Marketing, Strategy, Marketing Strategy, Strategic Planning, Product Marketing, B2b, Consumer Products, Leadership.
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