Full time consultant to Laurel Road in the area of digital product management.

Selected to grow consumer banking leveraging financial wellness as the core value proposition. Established a high performing team of 3 and reported to EVP, Financial Wellness & Retail Strategy.• Designed a growth strategy by identifying new acquisition channels in selected industries to grow their product offerings with KeyBank’s financial wellness solutions. • Led team that negotiated multiple partnerships with projected new customer growth 10%.• Developed three-year sales plan acquiring new business partnerships with benefits providers, tax preparation services, and digital solution companies. Successfully exceeded sales goals in year one. • Reduced time to launch partnership 50% by developing a process to identify and evaluate potential partners.• Partnered with Information Technology to design a technical roadmap improving customer engagement, satisfaction, and financial performance including building APIs to seamlessly transfer data.

Recruited to develop retail segment strategies, customer experiences and value propositions for target segments. Partnered with Leadership, Corporate Development, Information Systems, Finance and Sales to align business objectives and customer banking needs. Led a 6-person cross-functional team. Reported to EVP, Financial Wellness & Retail Strategy.• Led new growth strategy increasing deposits; growing checking, savings, and credit products; and increased customer satisfaction reflecting in the Net Promoter Score improvement of +6 points. Activities and results include:o Created compelling, differentiated value proposition, a Financial Wellness strategy, becoming the cornerstone of the digital and branch business model.o Vetted, led due diligence, and integrated a strategic FinTech acquisition, HelloWallet LLC.o Oversaw HelloWallet LLC agile product strategy and software product roadmap; used customer experience qualitative data and quantitative analytics.o Developed end-to-end plan to rollout Financial Wellness and HelloWallet LLC solution offering including marketing plan, communication, and training for 5,000 employees in 1,200 branches. o Improved customer experience and pull-through by redesigning digital signup and eliminating 7 clicks.o Exceeded usage goals with over 500,000 Financial Wellness users.• Reversed customer decline and increased new customers.• Grew current customer base, improving revenue and reducing attrition.

Directed product management team of 4 people overseeing a portfolio of 37 checking products and 3.5 million customers. Responsible for product strategy, household growth and retention, and fee and interest revenue growth. • Led transformation from financial to customer centric metrics segmenting usage trends and product onboarding. • Communicated transformation strategy engaging branch network and senior leadership.• Increased consumer portfolio engagement and financial performance; increased number of products per customer 30% and improved customer retention rate 45%.• Retained by PNC during acquisition integration to develop a go-to-market strategy. Assessed market share and designed customized strategies for overlapping markets.

Product manager for consumer checking, time deposits and annuities. Set the product strategy, articulated the vision and managed the marketing, training, communication and the technology partnerships to hit financial forecasts. Worked on cross functional teams with pricing, marketing, finance, legal, compliance, and information technology in a matrix managed environment.• Increased profitability $15MM and boosted household growth rate 17% by launching new checking product suite in first two years.• Delivered product suite ahead of schedule while maintaining high engagement of the team.

Product Manager | 1999 to 2003 Market Analyst | 1997 to 1999Managed product strategy including design, pricing, and implementation of the personal auto insurance product. Led 8 sales managers in 7 states across the US.• Launched auto products in 2 new markets, Washington and Maine, with both states earning underwriting profits within the first full year of operation. Utilized market research and competitive data to develop products meeting unmet customer and insurance agent needs.• Increased written premium $12MM, payments fee revenue $1.1MM, and reduced premium write-offs 2% in Georgia, South Carolina, and Virginia.