Bill Strecker Email & Phone Number

Manchester, Vt, Us

Manchester, Vt, Us

Vermont, United States

Albany, New York, United States

To work closely with the Creative Team including Designers, Web Developoers, and Audio/Video Specialists to deliver engaging content that meets the expectations of our customers. Responsibilities include: Working with Account Executives and Clients to produce new ideas for company branding, promotional campaigns, and marketing communications. Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques. Assisting clients in resolving issues by responding to questions in a timely and professional manner. Creating and implementing tailored design systems and strategy based on individual client requirements. Directing brainstorming meetings and creative sessions. Developing exceptional and well-crafted copy that meet clients’ requirements. Shaping brand standards and creating procedures to ensure all products are brand appropriate. Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and calendars.

Manchester Center, Vermont, United States

• Development of brands, company identities, design systems, products, marketing themes, packaging solutions• Creative Direction, design, and execution of: catalogs, packaging, labels, logos, illustrations, storyboards, large format murals & graphics, vehicle wraps, media kits, clothing designs & patterns, magazine layout, digital imaging & photo manipulation, retouching & color correction• High exposure work with projects seen nationally & internationally. Past clients include: Allianz, American Media (National Enquirer/Globe), Williams Sonoma, Food52, Uncommon Goods, Town of Rockingham, The Vermont Country Store, Vermont Law School, Florida Atlantic University, Bradford Tonic, Pizza Fusion, Transworld Media, Red Dog Squadron

Manchester Center, Vermont, United States

Dorset, Vermont, United States

Lead Product Design of kitchen and home goods. Projects included designs for Williams Sonoma, Crate and Barrel, Uncommon Goods, and Food 52. Revamp of entire JK Adams Personalization Program, design and presentation. Revolutionized kitchen products by inventing, designing, and patenting a Cell Phone holding groove cut directly into the board - in order to read through recipes while you cook. The product was written up in Architectural Digest as "...the World's Smartest Cutting Board" among other publications like Food & Wine, and Marth Stewart. His custom illustrated products were featured in the Boston Globe and the New York Times. Bill designed and brought to market many products that are still in the catalog of this quality, venerable company J.K. Adams.

South Royalton, Vermont

• Responsible for managing all VLS marketing assets• Art Direction, Design and Production management of VLS communication projects• Implement policies, procedures and guidelines concerning the VLS brand• Other responsibilities included Brand asset management, signage, admissions experience, environmental design, magazine art direction and design, photography art direction.• Bringing many external projects in-house, saving time and resources.

Manchester Center, Vermont

• Rebrand execution company wide• Catalog layout and cover design• Design systems for: Corporate material, in-house communication, package & label design• Product development of soft and hard goods including developing licensed products• Other responsibilities included Brand asset management, signage, retail shopping experience, shipping experience, environmental design, sub-brand campaigns, web design for company intranet site, catalog art direction and studio art direction• Served on Community Action Team, Safety Committee, Company Intranet Steering Committee and Governance Board