Bill Tausch Email & Phone Number

Creation of Brand Experience Platform strategies and creative briefings• Key part of team that developed the Global Cadillac 5 Year BXP plan which outlined archetypal brand story, key strategic pillars for activation.• Authored the Chevy Women’s BXP strategic platform which led to creative and program elements which were very successful in market.• Created the BXP strategic platform for 2014 Chevy Silverado launch providing direction for all experiential launch activities.

Greater Chicago Area

Experience also on AT&T and Cars.com.Responsible for creative briefs and briefings along with recommendations and collaboration on strategic direction for client products and brands.• Led Cars.com client to a more distinctive market position within “Confidence Comes Standard” campaign. • Developed product brand architecture for Emerson Network power’s industry leading data center optimization product.• Provided strategic focus and inspiration for Life Savers promotion, retail activation and advertising programs.

Responsible for supporting client development of marketing and communication strategies; developing creative briefings; designing and managing research projects.• Consistently created and managed high profile qualitative and quantitative research projects, which provided key insights and significantly improved understanding of brand, product and customer.- Unearthed key insights into Millennial and Gen X perception of Jeep and new Compass and Patriot models which led to uniquely targeted and successful communications that also supported core brand values.- Championed unique brand value study using the Reiss Motivation Profile to provide a fresh look at iconic Jeep brand and models.• Led and managed unified worldwide launch for Jeep Liberty / Cherokee.- Created global positioning research plan which provided critical global insight into brand and new product.- Crafted and presented the global marketing and communications strategy to worldwide client and agency audience leading to a highly successful market launch.• Consulted external clients as Jeep brand expanded from three to seven vehicles to ensure brand image stability and health. • ‘Won’ Chemistry Day as Strategy Lead during defense of Jeep brand account by opening client’s minds to the Jeep brand potential.- Engaged in a high level discussion with clients about the future electric vehicle program and the appropriate usage of the ENVI brand name.• Praised for mentoring and leading other planning professionals as well as providing vision and direction to cross-functional teams.

Responsible for managing Saturn’s Central area regional advertising business and providing recommendations on creative, media and marketing programs to Saturn retailers.