Bill Tausch Email & Phone Number

• Creation of Brand Experience Platform strategies and creative briefings
• Key part of team that developed the Global Cadillac 5 Year BXP plan which outlined archetypal brand story, key strategic pillars for activation.
• Authored the Chevy Women’s BXP strategic platform which led to creative and program elements which were very successful in market.
• Created the BXP strategic platform for 2014 Chevy Silverado launch providing direction for all experiential launch activities.

Greater Chicago Area

• Experience also on AT&T and Cars.com.Responsible for creative briefs and briefings along with recommendations and collaboration on strategic direction for client products and brands.
• Led Cars.com client to a more distinctive market position within “Confidence Comes Standard” campaign.
• Developed product brand architecture for Emerson Network power’s industry leading data center optimization product.
• Provided strategic focus and inspiration for Life Savers promotion, retail activation and advertising programs.

• Responsible for supporting client development of marketing and communication strategies; developing creative briefings; designing and managing research projects.
• Consistently created and managed high profile qualitative and quantitative research projects, which provided key insights and significantly improved understanding of brand, product and customer.- Unearthed key insights.
• Led and managed unified worldwide launch for Jeep Liberty / Cherokee.- Created global positioning research plan which provided critical global insight into brand and new product.- Crafted and presented the global.
• Consulted external clients as Jeep brand expanded from three to seven vehicles to ensure brand image stability and health.
• ‘Won’ Chemistry Day as Strategy Lead during defense of Jeep brand account by opening client’s minds to the Jeep brand potential.- Engaged in a high level discussion with clients about the future electric vehicle.
• Praised for mentoring and leading other planning professionals as well as providing vision and direction to cross-functional teams.

Responsible for managing Saturn’s Central area regional advertising business and providing recommendations on creative, media and marketing programs to Saturn retailers.