Tolson Communications is a strategic advisory, consulting, and content creation firm specializing in Regulatory Compliance, Security/Privacy, eDiscovery, Information Governance, and Data Archiving/Migration industries. We provide both consultation services for the Information Governance and eDiscovery markets as well as content creation services including a wide range of business content, including white papers, solution briefs, data sheets, website content, blogs, success stories, webinars, articles, surveys and more. Working with clients in some of the most rapidly evolving industries, Tolson Communications offers a comprehensive suite of board advisory, consulting, and market development services.

In this position, I act as the corporate subject matter expert on all global regulatory compliance and eDiscovery matters. Main responsibilities include working with the Archive360 sales team, the professional services group, and with our customers to ensure all aspects of their regulatory requirements are addressed successfully. This position requires strong collaboration skills, the ability to convey new opinions and ideas through publishing thought leadership articles, and the ability to form partnerships and working relationships throughout both the Archive360 organization as well as within the customers I am working with.Additional responsibilities include:• To act as a regulatory and eDiscovery subject matter expert (SME) for the Archive360 salesforce and our customers• Stay current on all new global regulatory laws that affect our industry• Identify customer compliance issues and drive to an efficient conclusion• Define and develop policies, procedures, and programs and provide continuing counsel and guidance on compliance matters • Consult and advise the sales team, management team and the General Counsel on all compliance matters• Publish articles and blogs on new compliance laws and agency precedents• Ensure that sales and marketing departments conduct their business in compliance with applicable global laws and regulations• Conduct ongoing regulatory research and provide analysis on emerging issues• Lead special regulatory and eDiscovery

As the Vice President of Marketing, I was responsible for overseeing the Marketing Department as well as promoting the company’s products and services including the creation, implementation, and monitoring of marketing strategies that align with our business goals. My main responsibilities included:• Develope and implement a cohesive marketing plan to increase brand awareness, and overall industry thought leadership• Set current and long-term goals for marketing• Develop and implement trade show planning and strategies• Design and review the Marketing department’s budget• Build relationships with media and stakeholders through creative PR strategies• Build effective relationships industry analysts• Monitor all marketing campaigns and adjust them when necessary• Prioritize marketing projects and allocate resources accordingly• Prepare regular reports and presentations on marketing metrics for the CEO• Conduct market analysis to identify challenges and opportunities for growth• Provide guidance and ideas to organize effective marketing events• Forecast hiring needs for the Marketing Department• Track competitors’ activities• And to act as the corporate subject matter expert and thought leader on regulatory compliance and eDiscovery projectsBased on my extensive experience, I also served as the corporate subject matter expert in regulatory compliance and eDiscovery matters.

I was responsible for building a market research, advisory and content generation department by working across both the Information Governance and eDiscovery industries and with clients to generate both Ing3nious brand awareness as well as new business opportunities. Duties included:• Work with clients to Interpret needs to more effectively identify research/content subjects• Collaborate with industry groups and customers to highlight new industry trends and insights• Create and deliver a broad range of subject content• Work with clients to market/publicize new market research and associated events• Draw new clients to the Ing3nious product offering• Create original research programs to highlight emerging industry trends• Regularly publish new research findings to highlight Ing3nious capabilities• Work closely with the Ing3nious consulting organization

My responsibilities at Recommind included managing all aspects of new product launches for information governance and categorization solutions including go to market strategy, go to market positioning and messaging, collateral creation / web content creation, solution briefs, white paper generation, ROI/NPV modeling as well sales enablement and acting as a subject matter expert for the support of the sales force. In this function I also supported eDiscovery related products including Axcelerate Collection/ECA and Predictive Coding on-premise and on-demand offerings including the new Hypergraph visual analytics application.

I began working at Mimosa Systems, an archiving solutions company in 2006. In February of 2010, Mimosa Systems was purchased by Iron Mountain Digital. In June 2011, Iron Mountain Digital was purchased by Autonomy Inc. And finally in October of 2011, Autonomy was purchased by Hewlett Packard.While employed by first Mimosa Systems and then Iron Mountain, I served as the Director of Product Marketing for archiving, information governance and eDiscovery. I worked with the field marketing and sales organizations to create and deliver solution messaging, presentations, and ROI tools among other content for both IT and Corporate Legal audiences. I also acted as a subject matter resource working with our sales organization to address customer needs and requests. Other duties included the creation of marketing strategies, messaging, sales enablement strategies, social media activities, PR and AR, and evangelism.As my organization transitioned to Autonomy and then Hewlett Packard ownership, my duties became mainly acting as a customer facing subject matter expert and evangelist for archiving, information governance and eDiscovery.

In this role I managed the day to day business of the Legal and Policy Consulting Practice. I was responsible for profit, employee utilization, business forecasting, proposal creation, scheduling of resources, employee management and consulting for structured, semi-structured and unstructured archiving for business, regulatory and litigation needs. I and my team helped Fortune 1000 companies with regulatory and legal data retention policy creation and deployment and worked with solution providers to suggest the correct storage and ILM solutions for our customers.

My responsibilities included the creation and product line management for StorageTek’s e-mail archiving solutions, including business plan creation, overall marketing strategy, partner strategy and relations, distribution strategy and planning, inclusive launch plans and overall roadmap creation.

My responsibilities included the establishment and growth of business partners, which positioned the PictureIQ server solutions and consumer electronics technology into the Satellite, Interactive Cable and Broadband data segments.Main accomplishment(s): I succeeded in acquiring a major cable set top box customer for a new photo viewing platform. I also started and finalized a major deal to sell specialized website servers to NDS Group.

I worked with R&D as well as the company board to define and kickoff new technology platforms including the re-writable CD and Clik (mini-zip) product lines.