Direct marketing and communications strategies, including advertising, market research, media relations, social media, website, community relations and special events, for 1,300-student campus.• Create and implement branding and enrollment campaigns using digital, social media, cable television, radio, outdoor and print advertising; evaluate effectiveness using various metrics.• Grow engagement and pride among employees, students, alumni and friends of the campus through improved communications, including videos, electronic newsletters, social media and special events.• Develop communications programs to support the campus’ strategic plan, highlighting Brandywine’s commitment to student success, community engagement, diversity and sustainability.• Collaborate with enrollment management, academic affairs, student affairs and athletics departments to support recruitment and retention efforts.• Optimize campus website to increase goal completions (clicks to admissions site, visits to event registration site, RFI submissions) and improve search performance.• Manage communications for the campus Chancellor; develop key messages and talking points, draft emails to the campus and write video scripts.• Work with local elected officials to host public outreach events on campus.• Regularly attend professional development seminars focused on marketing and communications as well as diversity, equity and inclusion; completed 14-hour DEI in the workplace certificate program.• Serve as staff adviser for two student clubs.• Led the celebration of the campus’ 50th anniversary, from establishing goals to creating a dozen events that involved more than 1,000 employees, students and alumni and earned extensive local media coverage.• Successfully developed and led a community engagement program to gain neighbor and township support for the campus’ first residence hall and student union; managed the groundbreaking and ribbon-cutting ceremonies for the new buildings.

Created a communications, community affairs and customer outreach strategy across traditional and e-commerce operations to improve the reputation and customer engagement of a global financial services company with $1.2 billion in annual revenue, 7,000 employees and 1,500 retail locations in nine countries.• Crafted and implemented an external and internal communications plan that improved the company’s standing with key stakeholders, including government officials, regulators, employees and customers.• Developed financial literacy and product education programs for customers using the company’s various retail websites, social media channels, in-store transactions, seminars and community partnerships.• Created a strategy that aligned the company’s global philanthropy programs around children’s charities and increased employee and customer involvement with community intiatives.

Led communications and public affairs team for a regulated public utility providing water and wastewater services to three million people in 10 states.• Developed communication strategies to drive customer enrollment in new initiatives including online billing and emergency notification system, significantly increasing participation in both programs.• Used employee contests, customer bill inserts and outdoor advertising to launch a “green” campaign highlighting environmental programs and oversaw development of the first corporate sustainability report.• Improved internal communications by redesigning the company intranet, creating an employee magazine and crafting messaging for sensitive issues such as organizational realignments and labor negotiations.• Achieved regional and national press coverage to position Aqua as an environmentally friendly company that invests in critical community infrastructure and is a sound investment for shareholders.• Evaluated the policy and financial impacts of federal, state and local legislation; developed and managed advocacy efforts; successfully enacted legislation to extend tax credits benefitting Aqua and to allow for faster recovery of capital investments.• Directed contract government and public relations consultants in nine states.• Oversaw annual community involvement and contribution program to engage employees in volunteer activities and present Aqua as a committed corporate citizen.

Designed and taught public relations, marketing and organizational communications classes to undergraduate students at Penn State Brandywine.Consistently received high ratings in student evaluations.

Created a comprehensive public, community and media relations program for ConocoPhillips’ Mid-Atlantic refining, marketing and transportation assets, with emphasis on developing strong relations with employees, fence-line neighbors, elected officials, emergency responders and non-profit leaders.• Managed local and state government relations and developed advocacy campaigns for issues that could affect the company, including successfully opposing an industry-specific profits tax.• Effectively guarded ConocoPhillips’ reputation while serving as company spokesperson and a key part of incident command teams during several high-profile crises that received widespread media coverage.• Creatively used newsletters, emails, videos, town hall meetings, electronic signage and award programs as part of an internal communications strategy that ensured the company’s 400 local employees were well informed about operational priorities, including safety and environmental requirements.• Strategically administered annual $400,000 charitable contributions budget to maximize impact and visibility, resulting in several awards recognizing the company’s civic engagement.• Increased employee participation in community events, including three home-rebuilding projects for local low-income families, with $50,000+ in donated time and materials for each home.

Represented Congressman Curt Weldon at public events and meetings and advised the Congressman on public-policy issues that impact the region.• Maintained communications and built coalitions with business, political and community leaders.• Managed local media relations and special events to ensure a strong presence for the Congressman.

Created positive public image for 13,000-member professional legal association through media and community relations, speakers’ bureau, special events and publications.• Advised association leaders on public-policy and public-relations issues.• Developed and implemented strategies that increased Bar Association membership, charitable giving to the Bar Foundation and public participation in Bar Association public services.