Z.Billur Toktay Email & Phone Number

Istanbul, Tr

Türkiye

Istanbul, Turkey

· Report to GM, responsible for Marketing and Sales Departments of Oncology Business Unit· Responsible for leading commercial and sales activities to maximize the net sales, market share and operating income of the Teva oncology portfolio for the Turkey· Craft strategies for Marketing Team, oversee implementation of the Marketing strategy including campaigns, events, digital marketing and promotional campaigns· Contribute to the development and execution of customer level business plan(s) in order to maximize the brand in the oncology market with a fully P&L responsibility· Ensure operational excellence for product supply · Ensure adherence and compliance to all Teva policies and procedures· Foster strong collaborative working relationships with external and internal customers

Kazakhstan

· Abdi İbrahim Global Pharm is one of the most innovative local manufacturers in Kazakhstan Market· Report to GM, responsible for Tender and Retail Markets Marketing and Medical Departments· Responsible for managing all marketing for the company and activities within the marketing department by ensuring that the marketing objectives are implemented by the marketing team· Craft strategies for all Retail and Tender Marketing teams, overseeing implementation of the Marketing strategy including campaigns, events, digital marketing, and PR Planning and implementing promotional campaigns· Close cooperation with Business Development to identify or define business growth opportunities with licenser portfolios· Establish and enforce pricing and discount strategies· Manage and improve lead generation campaigns, measuring results· Overall responsibility for brand management and corporate identity· Work closely with the company sales team; enable them to meet their commercial objectives by providing them with appropriate tools, materials and presentations· Guide the day-to-day activities of the marketing team.· Undertake continuous analysis of competitive environment and consumer trends in order to define pipeline for the future developments.

Kazakhstan

Responsible for developing and implementation from idea to execution and track required strategies in accordance with the Company’s strategies, ensure the development of sales and marketing teams by analyzing markets needs and priorities. Manage all marketing for the company and activities within the marketing department.· Develop the marketing strategy for the company in line with company objectives and market trends, demographics, pricing schedules.· Approve and oversee the creative development and purchasing process of events, meetings, website content, advertisements, promotional campaigns and other marketing-related projects.· Establish marketing goals based on past performance and market forecasts· Coordinate marketing campaigns with sales activities.· Oversee the marketing and medical plans developed by product managers and by medical manager for brands, media channels and sales team.· Overall responsibility for brand management and corporate identity.· Initiate the setting of corporate image and reputation, and to develop the company positioning among the relevant stakeholders.

Istanbul, Turkey

• Responsible for marketing activities, launches conducted in Algeria, Azerbaijan, Georgia and Kazakhstan as subsidiary office; support the third party business including Albania, Bosnia, Iraq, Libya, Moldova, Turkmenistan, Lebanon, Tunisia, Morocco and Ukraine.• Create global marketing plans, lead the countries’ marketing teams for execution and follow-up.• Develop local marketing strategies align with global for affiliates in different therapeutic areas; dermatology, central nervous system and respiratory system drugs, cardiovascular system and metabolism, blood and blood forming organs,genitourinary system, musculoskeletal system. • Ensure and execute product improvements and re-launch activities to enhance value proposition to consumers• Support new product development• Maximize R.O.I. of all marketing initiatives• In conjunction with the countries’ marketing teams, establish the short / long term objectives and strategies to maximize product categories investment in affiliates.• Develop an in-depth understanding of the affiliates’ country dynamics, including current clinical practice, established and emerging competitors, future trends and pricing• Implement innovative projects for all stakeholders that support product strategies and action plans, improves and contributes to Business Franchise image, awareness and strategy • Responsible for leading marketing activities by country visits • Improve and develop relations with international KOL’s • Design, organize and coordinate conferences, conventions, meetings, trainings and other events• Collect and analyze all information related to the market and competitors of existing countries.

Istanbul, Turkey

Istanbul, Turkey

Econometrics

Education record