Bill Veldboom
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Bill Veldboom Email & Phone Number

General Manager and COO at Seabrook Plastics, Inc.
Location: Grand Rapids Metropolitan Area, United States 10 work roles 2 schools
1 work email found @seabrookplastics.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email b****@seabrookplastics.com
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Current company
Seabrook Plastics, Inc.
Role
General Manager and COO
Location
Grand Rapids Metropolitan Area, United States

Who is Bill Veldboom? Overview

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Quick answer

Bill Veldboom is listed as General Manager and COO at Seabrook Plastics, Inc., based in Grand Rapids Metropolitan Area, United States. AeroLeads shows a work email signal at seabrookplastics.com and a matched LinkedIn profile for Bill Veldboom.

Bill Veldboom previously worked as General Manager/COO at Seabrook Plastics, Inc. and Operations Manager/Integrator - Mergers and Acquisitions at Rua Associates, Llc. Bill Veldboom holds Mba, Finance from Michigan State University - Eli Broad College Of Business.

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Email format at Seabrook Plastics, Inc.

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{first}.{last}@seabrookplastics.com
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Profile bio

About Bill Veldboom

My WhyI’m passionate about creating environments that improve the personal and professional outcomes for all stakeholders affiliated with the businesses I lead. Improving profitability is crucial, but that’s a result of building a purposeful, healthy and balanced organization rather than making it our sole “raison d’être”. My ApproachIt’s true that “change is the only constant in life”. That’s why I build teams that embrace the challenge of disruption and finding a better way forward. Make no mistake, we honor the past and remain deeply rooted in the values and practices that contributed to past success, but we adapt, pivot and thrive on change thanks to a solid foundation. And, as we grow, we strengthen our backbone of reliable business systems and processes that add value, but we don’t let them confine or define us as we move forward.Core ValuesBuilding a resilient organization requires a reliable foundation. Following are the building blocks that I’ve embraced to bring out the best:• Trust – build high-trust and confidence so we can communicate honestly and openly• Transparency – create a climate of shared information and knowledge• Core Competencies – develop a shared understanding of our business’ core competencies, hone them and supplement them to add value and differentiate ourselves• Learning Organization – encourage learning, experimentation, risk-taking, and building that newfound knowledge into our business processes• Finding a Better Way – develop a culture that embraces innovation and continuous improvement that will make us better tomorrow than we are todayKey LeversI love to bring out the best in revenue, the quality of earning and the people that make it happen. That doesn’t mean that every challenge needs to be a turnaround situation or growth story, but there is always the opportunity to improve outcomes. The “sweet spot” for me are situations where I can make a meaningful contribution to:• Company Culture – dedicated to building teams that are committed to a common purpose, work collaboratively and are motivated at the prospect of sharing successful outcomes.• Strategy – skilled in seeing the big picture, threats, opportunities and occasionally seeing around corners such that the team can develop a path to success.• Tactical Operations Improvement – able to take a deep dive into operations, listen well and tap the best thinking to ensure that innovation occurs and the resulting gains achieved are sustained through solid systems and a culture that thrives on driving out waste.

Listed skills include Manufacturing, Leadership, Strategic Planning, Start Ups, and 15 others.

Current workplace

Bill Veldboom's current company

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Seabrook Plastics, Inc.
Seabrook Plastics, Inc.
General Manager and COO
Grand Rapids, MI, US
10 roles · 40 years

Bill Veldboom work experience

A career timeline built from the work history available for this profile.

General Manager And Coo

Seabrook Plastics, Inc.

Grand Rapids, Mi, Us

General Manager/Coo

Current
Seabrook Plastics, Inc.

Seabrook Plastics Inc. manufactures custom precision moldings and assemblies to the automotive, food & beverage, medical and military industries.Joined business as part of business owner's exit planning strategy to strengthen the business and enhance valuation.Developed new programs with new and existing customers; diversifying industry exposure and increasing customer base.Revitalized cadence in product launch procedures to support takeover business on existing programs… Show more Seabrook Plastics Inc. manufactures custom precision moldings and assemblies to the automotive, food & beverage, medical and military industries.Joined business as part of business owner's exit planning strategy to strengthen the business and enhance valuation.Developed new programs with new and existing customers; diversifying industry exposure and increasing customer base.Revitalized cadence in product launch procedures to support takeover business on existing programs and new product launch. Fostered collaboration with customers to optimize new product and mold design drive down production cost and improve quality.Introduced Toyota Production System and Visual Factory practices, targeting waste reduction and improvement in efficiency and throughput. Show less

Feb 2017 - Present

Operations Manager/Integrator - Mergers And Acquisitions

Rua Associates is a Mergers and Acquisitions Strategist firm based in West Michigan.Developed and implemented processes and tools to prepare owners and their businesses for successful M&A transactions accomplished in less time with superior yields over base valuations. Organized and led internal operations team for all sell-side and buy-side clients from initial project opportunity through preparation, engagement and project execution. Developed and negotiated… Show more Rua Associates is a Mergers and Acquisitions Strategist firm based in West Michigan.Developed and implemented processes and tools to prepare owners and their businesses for successful M&A transactions accomplished in less time with superior yields over base valuations. Organized and led internal operations team for all sell-side and buy-side clients from initial project opportunity through preparation, engagement and project execution. Developed and negotiated engagement agreements to optimize margins while concurrently meeting clients' priorities and needs. Show less

2013 - 2016 ~3 yrs

President - Noblewood Homes, Llc

Bosgraaf Homes Inc., Holland Mi

A private West Michigan production builder and developer operating 16 master planned residential communities.Brought on board to troubleshoot the start-up of Bosgraaf Homes’ geographic expansion into the southeastern US. Launched two master-planned residential communities comprised of 100% new floor plans and elevations within one year of start-up. Cultivated a team of new suppliers and subcontractors to produce homes that operate at least 40% more efficiently than… Show more A private West Michigan production builder and developer operating 16 master planned residential communities.Brought on board to troubleshoot the start-up of Bosgraaf Homes’ geographic expansion into the southeastern US. Launched two master-planned residential communities comprised of 100% new floor plans and elevations within one year of start-up. Cultivated a team of new suppliers and subcontractors to produce homes that operate at least 40% more efficiently than code-compliant homes with superior fit and finish. Employed top-grading techniques to improve the effectiveness, efficiency and economy of operations. Show less

2005 - 2008 ~3 yrs

Chief Operating Officer

A private West Michigan regional residential home builder and development company.Introduced standardized procedures and implemented tools and metrics based on lean manufacturing principles to compress the turnover of construction projects. Separated custom home from production building value streams, developing costing and pricing models to predict, control and optimize financial performance.Conducted financial viability analysis and due diligence work on prospective… Show more A private West Michigan regional residential home builder and development company.Introduced standardized procedures and implemented tools and metrics based on lean manufacturing principles to compress the turnover of construction projects. Separated custom home from production building value streams, developing costing and pricing models to predict, control and optimize financial performance.Conducted financial viability analysis and due diligence work on prospective land acquisition, development and legal agreements. Show less

2004 - 2005 ~1 yr

President

Sourcelink Solutions Llc

A Michigan-based consulting and service organization supporting product development, benchmarking and cost reduction.Created this business that links the capabilities of CAD modeling and rapid prototyping with rapid tool production and source development, compressing time to market and reducing cost. Championed development of two newly patented devices, the EZT™ and Smart Conduit Bodies™ improving design for manufacturability, managing tool construction, validation and product… Show more A Michigan-based consulting and service organization supporting product development, benchmarking and cost reduction.Created this business that links the capabilities of CAD modeling and rapid prototyping with rapid tool production and source development, compressing time to market and reducing cost. Championed development of two newly patented devices, the EZT™ and Smart Conduit Bodies™ improving design for manufacturability, managing tool construction, validation and product launch.Led product cost benchmarking of components used in the manufacture of contract office furniture and seating systems, reducing cost more than 34%. Show less

2002 - 2004 ~2 yrs

President – Keeler Hardware Group, Grand Rapids, Mi

Fki Plc, London, England

Led the development and profitable performance of this $120 million group of businesses that designs, manufactures and distributes decorative, functional and architectural hardware serving the automotive, residential and contract office furniture industries as well as wholesale and mass merchandise retail channels.Revitalized Keeler Brass Company from break-even performance to consecutive years of profitability; grew EBIT from 2.8% to 13.5%, increased ROA from 5.8% to 46% and improved… Show more Led the development and profitable performance of this $120 million group of businesses that designs, manufactures and distributes decorative, functional and architectural hardware serving the automotive, residential and contract office furniture industries as well as wholesale and mass merchandise retail channels.Revitalized Keeler Brass Company from break-even performance to consecutive years of profitability; grew EBIT from 2.8% to 13.5%, increased ROA from 5.8% to 46% and improved cash flow 137%.As a result, awarded concurrent P&L leadership of three additional business units comprised of multiple operating sites:Keeler Brass Company Mar 1996 – Sep 2002Keeler Die Cast May 1998 – Sep 2002Belwith International Sep 1999 – Sep 2002Chautauqua Hardware Company Oct 2000 – Sep 2002Developed comprehensive continuous improvement programs comprised of cross-functional teams focused on implementing the Toyota Production System and Lean Management principles (e.g. 5S, Kaizen events, SMED, Poke Yoke, Kan Ban, etc.).Transformed Keeler Die Cast from a captive die-cast supplier into a tier 1 and tier 2 OEM supplier to the automotive and consumer durable goods markets. Expanded customer base and grew order book 78%.Replaced supply chain dependency on foreign trading companies through creation of a wholly owned purchasing and logistics operation in Asia for Belwith International. Reduced cost with concurrent improvement in quality and reliability of delivery. Show less

1995 - 2002 ~7 yrs

General Manager – Information Products Business Unit

Donnelly Corporation (Currently Magna-Donnelly), Holland, Mi

Led the market development and operations of this $15 million early stage, emerging technology business unit that supplies electrochromic, touchscreen and pen computing components to the automotive and electronics industries. Led this emerging business unit's transition from annual operating loss to profitability; achieving a 24.7% pretax ROS and 54.7% pretax ROA.Diversified customer base through development of domestic and international accounts resulting in a compounded… Show more Led the market development and operations of this $15 million early stage, emerging technology business unit that supplies electrochromic, touchscreen and pen computing components to the automotive and electronics industries. Led this emerging business unit's transition from annual operating loss to profitability; achieving a 24.7% pretax ROS and 54.7% pretax ROA.Diversified customer base through development of domestic and international accounts resulting in a compounded growth rate of 40% per year.Implemented Toyota Production System and Lean Manufacturing Techniques as trained by TBM Shingijutsu, eliminating waste and cycle time across all operations. Show less

1989 - 1995 ~6 yrs

Project Manager – Head Up Display Components

Donnelly Corporation (Currently Magna-Donnelly), Holland, Mi

Led the successful development, product launch, marketing and financial performance of optical components used in the first Head Up Display designed for automotive use by GM, Delco Electronics and Hughes Aerospace.

1988 - 1989 ~1 yr

Financial Planner – Coated Products Business Group

Donnelly Corporation (Currently Magna-Donnelly), Holland, Mi

Planned, monitored and influenced the performance of 3 profit-centers. Worked with General Managers to improve performance reporting, operational controls, pricing strategies and capital investment proposals.

1987 - 1988 ~1 yr
2 education records

Bill Veldboom education

FAQ

Frequently asked questions about Bill Veldboom

Quick answers generated from the profile data available on this page.

What company does Bill Veldboom work for?

Bill Veldboom works for Seabrook Plastics, Inc..

What is Bill Veldboom's role at Seabrook Plastics, Inc.?

Bill Veldboom is listed as General Manager and COO at Seabrook Plastics, Inc..

What is Bill Veldboom's email address?

AeroLeads has found 1 work email signal at @seabrookplastics.com for Bill Veldboom at Seabrook Plastics, Inc..

Where is Bill Veldboom based?

Bill Veldboom is based in Grand Rapids Metropolitan Area, United States while working with Seabrook Plastics, Inc..

What companies has Bill Veldboom worked for?

Bill Veldboom has worked for Seabrook Plastics, Inc., Rua Associates, Llc, Bosgraaf Homes Inc., Holland Mi, Bouwkamp Builders Inc., Holland, Mi, and Sourcelink Solutions Llc.

How can I contact Bill Veldboom?

You can use AeroLeads to view verified contact signals for Bill Veldboom at Seabrook Plastics, Inc., including work email, phone, and LinkedIn data when available.

What schools did Bill Veldboom attend?

Bill Veldboom holds Mba, Finance from Michigan State University - Eli Broad College Of Business.

What skills is Bill Veldboom known for?

Bill Veldboom is listed with skills including Manufacturing, Leadership, Strategic Planning, Start Ups, Strategy, Management, Project Management, and Product Development.

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