Bill Viereck Email & Phone Number

Philadelphia, Pa, Us

Malvern, Pa Usa

Instructed two to four sections per year (with 10 – 25 graduate students each) in person and remote. Revised the syllabus to keep up with the changing dynamics of the industry. Nominated for the Lindbeck Award for teaching. Courses instructed:• Managing Digital Enterprises• Ethical Issues in Information Technology Previously instructed at The University of Phoenix and St. Joseph's University.

Blue Bell, Pa Usa

Managed the integration of survey and 3rd party data, basic analysis, and management of ICON's proprietary database of health care professionals and insurance payers. Managed surveys for multiple divisions. Served on the Privacy and Security and Innovation Hub Task Forces.• Developed, documented and trained 10 co-workers on Standard Operating Procedures for survey design, launch, and quality control standards from design through end of project closing. Resulting in reduction in errors by 20% and reduction in time to launch by 5 business days.• Developed survey programming to conduct Delphi Panel Research online. Resulting in 200 responses being collected in less than 1 week across 4 countries.• Updated management of PII data to comply with international regulations.• Managed selection and compensation of health care professionals and insurance payers research participants.

Oaks, Pa

Summarized and shared syndicated research among internal clients across the SEI investment platforms. Conducted, analyzed and presented findings from primary research.• Delivered competitive market assessments of the investable wealth in global markets which led to expansion into South Africa opening a $742 billion market opportunity.• Analyzed syndicated data to show market volatility in 2018 was no greater than the average for the past 15 years, reducing the anxiety of business leaders, salespeople, and clients.• Interacted with business leaders throughout the organization to learn immediate and long-term needs; built an integrated research calendar as well as creating synergy among research projects by including input from multiple lines of business.

Piscataway, Nj

Executed quantitative and qualitative research supporting information needs across multiple lines. Analyzed Voice of the Customer feedback from ForeSee Results and OpinionLab, improving website usability and communicating information about new product launches.• Designed and disseminated tactical and strategic dashboards, tracking new product launches and customer satisfaction.

Upper Gwynedd, Pa

Researcher supporting a cross functional rapid market launch team for new and existing medications.• Integrated data from multiple third parties, providing a 360° view of how physicians use digital devices.• Created customer journey for diabetes medication, showing information gaps for healthcare professionals, caregivers, and patients. Recommended how to curate information to fill the gaps.• Created digital marketing plan, using digital technologies including geofencing to promote new osteoporosis prevention medication.

Wilmington, De

Implemented the use of integrated data from Voice of the Customer feedback (OpinionLab and Foresee ) with web analytics to build roadmap for website upgrades. • Led research project to digitally onboard new customers which increased credit card spending by 33%.• Conducted research to support paperless statements, reducing the cost per statement from $2.55 to $0.37.• Combined syndicated research (J.D. Power), web analytics and surveys to prioritize website improvements.• Designed stratified random sampling on ForeSee across the website to obtain balanced feedback.• Led cross functional projects across banking divisions, reducing research redundancy and lowering costs.• Designed, managed, and presented dashboards informing tactical and strategic managers on retention, revenue, satisfaction and Net Promoter Score trends.

West Chester, Pennsylvania, United States

Senior Research AnalystPerformed market research and sales analysis to support multiple lines of consumer goods sold on-air and development of website and mobile platforms.• Contracted international research on the QVC logo, tagline, and brand, resulting in a new logo being launched.• Performed secondary research of Easy Pay Promotions, reducing $3.2M of bad debt.• Analyzed use of employee codes in the database, reducing $5M of lost revenue due to non-employees receiving employee discounts.• Conducted focus groups to improve the on-air presentation of consumer products resulting in improved sales. For example, the dollars per minute doubled after making changes in the presentation.• Reduced time for analyzing text comments during beta tests from 40 hours to 4 hours using text analytics.• Negotiated vendor agreements, coordinating with outside counsel, reducing the liability of the company and guaranteeing delivery of timely research projects.

Master Of Business Administration - Mba, Business/Mis

Bachelor'S Degree, Sociology

Activities and Societies: Recieved Dr. John Kane Memorial Award for Achievement in Sociology

Master Of Business Administration - Mba, Management Information Systems, General