Bill D Ward, Mfa Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

• I am a results-driven UX Strategist and User Researcher with a proven track record of championing the voice of the customer while strategically addressing business needs. I thrive on leading and synthesizing user.
• User Research & Data Analysis: Expertise in applying a wide range of qualitative and quantitative research methodologies to gather user feedback, observe behaviors, and uncover pain points and opportunities. Proficient.
• Stakeholder Collaboration: Proven ability to engage and collaborate with cross-functional teams, fostering open dialogue and consensus. Skilled in aligning diverse perspectives to design user-centered experiences that.
• Constructive Criticism & Iteration: Embrace feedback and actively seek opportunities for improvement. Experience:
• Lead and synthesize user research initiatives, employing a variety of methodologies to uncover user needs, motivations, and pain points.
• Collaborate closely with client partners, analysts, and designers to create interactive experiences that align with business goals and user expectations.

Dallas, Texas, United States

Co-facilitation of Design Thinking Workshops, Design Strategy and Portfolio classes through Zoom and Mural.co.

Frisco, Texas, United States

• Project Partners come into the classroom fostering an immersive work-like environment on both intensive business and not-for-profit projects.
• Sam’s Club partnership, led design thinking for 20+ students to workshop two different SBU’s (wine and pets).
• 150+ Executive Summary proposals narrowed to 5 final Shark Tank-like presentations to Sam’s Club exec’s.
• Improving.com partnership - led workshops to create new SBU’s for current Balanced Scorecard.

Dallas/Fort Worth Area

• Re-imagined a life-saving app for FEMA hurricane disasters starting with a research focus on cyber-ethnography
• Created a focus on community engagement for “before and after the storm”.
• Created idea of enterprise disaster prep one-button ordering.
• Created class requirements of 20+ page App, designed also as a website & process book.Redesigned 15+ classes: every 2nd & 3rd-year class concluded final portfolio project
• Updated portfolio standards with a min. req. that 25% of projects were UI/web solutions
• Students had an average of 50% employment within 3 months of graduation.

Houston, Texas, United States

The responsibilities of this job required a dynamic split between teaching three senior-level classes and an entry-level academic director for three programs with a population of 150 students between all programs. Included were curriculum development, class schedules and interviewing/recruitment of faculty members. Job duties necessitated a strong.

Wylie, Texas

This position started with defining and communicating MAi’s unique selling propositions to its customers through advertising. Success in that work resulted in approval for a complete rebranding of the company’s advertising, identity, collateral and web experiences. Estimates for literature included not only redesign but accessing how to streamline the.

As a member of the national Frito-Lay group, the creation of solutions were for marketing, advertising, tradeshow graphics to new package concepts. I worked closely with marketing managers to produce targeted sales brochures and created innovative sales experiences to change the way their sales force communicated with their B2C customers.

Master Of Fine Arts - Mfa, Visual Communications

Cape Certification, User Experience Design

The classes focused on UX Design Strategy • User Research • User Testing • User Flows • Storyboards • Interaction Design • Product Design.

Bs, Graphic Design

Activities and Societies: Pi Sigma Epsilon