Ironworks Advisory consults with entrepreneurs and business leaders across the several technology sectors in areas that are critical to driving growth and maintaining relevance. We focus on the big challenges, material opportunities, and agile solutions that have a profound and lasting impact on the success of companies.

Founded by Advertising Hall of Fame inductee Michael E. Kassan, 3C Ventures redefines traditional advisory services through its three core pillars: consulting, convening, and co-investing. 3C goes beyond strategy to deliver impactful implementation and execution solutions. Our bespoke approach empowers clients to navigate, adapt and thrive in today’s ever-evolving media and marketing landscape.

Data centers, major corporations and industrial facilities are partnering with Ener.co and using our innovative AC efficiency coatings and coil treatment solutions to address current and future energy demand for space cooling (predicted by the IEA to triple by 2050). By restoring, enhancing and protecting commercial AC system performance, our solutions save as much as 20% in energy costs, reduce related carbon emissions by 10-30% and increase system stability and output. For Ener.co, I'm leading go-to-market (GTM) efforts as we transition from successful pilot and proof-of-concept (POC) stage and begin scaling the business to meet overwhelming demand.

Range is a full-service growth agency with capabilities in CX design, front-end and full stack development, paid media, and analytics. Range combines great user experiences, real-time data and the right technology to help clients grow revenue. I’m helping the Range grow the agency and meet emerging client needs through ecosystem partnerships.

Convertible — an advanced AI Studio — allows enterprises to realize the potential of AI using their existing resources. Our robust, multi-modal AI applications, coupled with your existing technology and data, can drastically improve the performance and growth of your enterprise.

Branch’s deep-linking and attribution platform enables marketers and mobile growth teams to boost performance across web, email, ads, notifications and in-app experiences. Powering identity and experience management across more than 60,000 D2C and enterprise apps globally, Branch is the only platform that enables brands to see, activate and attribute customer engagement across today’s complex, mobile-driven journeys. At Branch, Bill heads up enablement and success for our network of agency and consultancy partners.

Blockgraph’s private, peer-to-peer audience data network is enabling a premium group of TV programmers, distributors and advertisers to blind match their audience datasets in a secure manner. This will allow trusted parties to work directly with each other (without a third-party) to build valuable custom segments, find those audiences on TV, deliver targeted 1:1 ads, and ultimately link ad exposure to consumer behaviors.

MediaLink is a strategic advisory firm founded by Michael Kassan that provides critical counsel to clients in the marketing, media, entertainment, and technology industries. Bill was a key player in the early growth and subsequent acquisition of MediaLink and its consulting and strategic advisory practice. During his six years at MediaLink, Bill led strategic advisory for established media owners, digital pureplays and emerging media and tech leaders such as The New York Times, YouTube, Sumitomo, Deloitte Digital and Braze (formerly AppBoy).

Sullivan is a multi-disciplinary brand engagement firm dedicated to connecting customers to brands at the very moments they’re likely to make decisions. For Sullivan, Bill provided leadership in all aspects client marketing communications engagements including brand and digital strategy, value proposition and message development, and marketing activation. His key clients included NYU Stern School of Business, VCUarts, and WebMD.

Ener.co provides innovative cleantech solutions to optimize the environmental and economic performance of existing and new construction buildings. The company’s technology includes proprietary nanotechnology coatings that improve energy efficiency and reduce maintenance costs for HVAC&R systems, glass surfaces and photovoltaic solar panels. As a key member of Ener.co’s management team, Bill was instrumental in all business development, communications, and fund-raising activities.

As a Managing Director in New York and a member of the CoreBrand management team, Bill worked with clients to clarify, articulate and align brand strategies in relation to their overall business strategies. Grounded in 10 plus years of management strategy and operations consulting, Bill’s brand strategy consulting work focuses on business fundamentals and disciplined problem solving. At CoreBrand, Bill led brand strategy engagements for accounts such as ACE Group, Allstate, Assurant, Pitney Bowes, Methodist Healthcare, and Sutter Health.

Kelley Management Consulting (KMC) is a boutique management consulting firm focused on strategy and operations. Founded by former members of Gemini Consulting’s Analysis and Design practice group, the firm’s work includes business visioning and strategic planning, road-mapping, business process improvement, change management, and communications strategy. As a Senior Manager at KMC, Bill led multiple strategy engagements for clients such as Masco Corporation, Deere and Company and Watermark Sports over a 5-year period.

Absorbed by digital agency Razorfish in 2003, iXL-Scient is a global e-Business strategy, digital marketing and internet development consultancy. As a Strategy Manager at iXL-Scient, Bill directed and managed technology, e-business strategy and customer experience management engagements for Fortune 100 brands such as Chase, Dupont, Masco Corporation and Kodak.

Marketing Manager