William (Bill) Wilson Email & Phone Number

Dallas/Fort Worth Area

Manage Business for Presence Marketing and their clients for a group of conventional, super natural and specialty stores in the DFW area.

Lancaster, Texas

Managed a team of 5 KAM’s and 4 Merchandisers in a region of 7 states to include hiring, performance reviews and performance management. Directed day to day account activity with 47 retail accounts from single units to 154 units, including all aspects of the business from an annual budget to assisting with daily credits.Assisted in writing RFP with Development Manager by collecting data and deciding business profit margins and long term gains.Negotiated contracts for ROI for potential customers.Responsable for regions yearly budget and margins performance.Generated new accounts and built annual revenues in 6 western states through cold calls, to ensure that distribution, merchandising, and cost objectives were achieved for assigned key accounts.Forecasted sales, identified sales trends and opportunities, and monitored retail outlet sales for major chains.Trained and managed account service representatives for UNFI Lancaster Supermarket Team.Facilitated the education and training of service representatives through classroom format on products and procedures.Directed the placement of monthly sales promotion displays using company and retailer generated schematic displays for up to 15 monthly end caps per store.Coordinated sales plans, product promotions and ad displays for up to 30 retailers generating up to 6.5 MM in annual sales.Worked continually with the local broker community to insure customers received what they needed from manufactures for all sales inititives, promotional programs and product launches. Major Broker in the region included, NS Sales/Acosta, DC Scott, Presence Marketing, Dynamic Presence, Advantage Sales and Marketing, CA Fortune, Chandler Marketing.Responsible for sales budgets and goals in major accounts in Texas, Oklahoma, Louisiana, Arkansas, New Mexico. Retailers included Brookshire Grocery Company, Central Market stores, Homeland stores, Buy for Less, Arlans, John Brooks, Specs, most conventional retailers in the region.

Dallas/Fort Worth Area

Senior Key Account Manager/Territory Manager (2003 – 2015)2009 – 2015: Senior KAM covering supermarket accounts in Texas and Oklahoma2007 – 2009: KAM covering UNFI Supermarket West accounts in Texas, Oklahoma, Colorado, Utah, New Mexico2003 – 2007: Territory Manager covering accounts in Texas, Oklahoma and ArkansasDeveloped unique solutions to merchandising problems and assisted with store layout and design.Developed customer specific sales program and trained employees assigned to accounts in the program's procedures and goals.Designed and presented customer business reviews to ensure sales strategies and forecasting.Analyzed and selected new category trends and business opportunities resulting in introduction into new categories by designing and presenting proposals for new business prospects and creative presentations for sales presentations for new categories.Completed New items forms for all retailers. Traveled to territory to analyze market, competition, and client preferences to gain market share.Mentored associates into Territory Manager and Key Account Manager for proposed and current roles.Planned and organized themed store promotions and community events such as the Fresh 15 Run for Brookshire's.Performed GAP analysis for target categories and demographic areas for large format conventional retailers.Yearly category reviews and management of 50 segregated category’s in natural and organic sets for large format conventional retailers.Organized and performed set labs for 50 segregated categories in large format conventional retailers.Recommended strategies to increase sales and profits for specific store categories resulting in increase of sales of 1000%.Planned, organized and executed trade shows.KAM for major retailers including: Harmons, John Brooks, Kroger SW, Central Market(HEB), Brookshire Grocery Company, Buy for Less, King Soopers, Smith's, Homeland Stores, Specs, Rice Epicurean, Ozark Co-op, 7-Eleven stores.

Work with a highly skilled team to insure the operation and profitability of the store unit and department.• Developed new procedures for productivity resulting in increasing by 50%.• Forecasted sales, developed inventory models, identified sales trends and opportunities, and monitored retail outlet productivity resulting in across the board increases.• Developed policies and procedures that ensured consistency of quality and customer service by implementing an effective sales plan.• Developed policies and procedures that ensured consistency of quality and customer service.• Directed aspects of advertising, marketing, and public relations for in store specific events.• Administered the daily operation of a 225,000 per week dollar retail store by facilitating monthly sales and motivational meetings.• Maintained sales and profit goals in a high volume store.• Managed staff scheduling. Managed customer relations, controlled expenses, prepared weekly payroll, and supervised shipping and receiving.• Established a more efficient order processing and record keeping system internal RIF systems improving delivery time, order tracking, and reducing backorders.• Developed a strong team environment encouraging a positive and motivated sales force.• Skilled in developing and implementing personnel policies and operational procedures.• Provided direction and guidance to team members ensuring execution of corporate operational programs.• Trained, developed and motivated staff, forecasted store sales, maintained budgetary controls, loss prevention, inventory control, and merchandising standards.• Dealt tactfully and effectively with difficult customers.

Anchorage, Alaska Area

ADDITIONAL EXPERIENCEFRED MEYER/KROGER, Anchorage, AK/Dallas TX Store Manager, Non Perishable DirectorCARR’S QUALITY CENTERS, Anchorage, AK Assistant Store Manager, Meat Department ManagerPUBLIX FOOD MARKET, Elizabethton, TN Meat CutterMILITARY EXPERIENCEUS AIR FORCE, Elmendorf AFB, Anchorage, AK 1979 – 1986Air Traffic Controller