Bill Winter Email & Phone Number

Knoxville, Tennessee, United States

Served in a newly-created downstream role as liaison between Product, Marketing, and customers. Developed customer educational materials to drive higher end user adoption rates. Created sales enablement collateral for cross-selling and upselling existing clients to new applications. Implemented standardized messaging and branding criteria to establish.

Chattanooga, Tennessee, United States

Assigned clients included Children’s and North Hospitals, Orthopaedics, Behavioral Health and Sports Medicine. Strategic and tactical marketing for assigned service lines. Managed external agency and two freelancers to increase market awareness and drive patient acquisition. Multimedia promotion to diverse audiences including employees, patients, referring.

Knoxville, Tennessee

Product development and direct to consumer message alignment for a global non-profit financial resources supplier. Primary responsibility was focused product development to contribute sales revenue for reducing dependence on donations and ultimately making the company more self sustaining. Managed a team of four in a broad spectrum of responsibilities.

Knoxville, TN

In a hybridized marketing/operations role, provided product, systems, and market expertise in leading a cross-functional team in the ground-up development of DeRoyal’s first implant portfolio, infrastructure, training programs, and launch strategies to drive entry into the orthopaedic trauma market. Utilized focused portfolio development, account.

Mahwah, NJ

Telecommuted to develop domestic user needs and represent US trauma implant market in global ring fixation product development projects. Led US marketing team in providing downstream marketing support for the Deformity, Pediatric, and Foot & Ankle segment of trauma implants. Recruited, managed, and ensured AdvaMed compliance of US KOL team. Main product.

Memphis, TN

Directed global marketing for Spatial Frame and Ilizarov ring fixation systems. Led cross functional product development teams in formal Strategic Product Definition process with accountability directly to the Executive Committee. Spent extensive time in the operating room in the US, EU, Russia, Japan and Australia in a technical and sales support role..

Memphis, TN

Global product management for endoscopy, otolaryngology drills and shavers, and hand instruments. Performed classic full line product management role: forecasting, pricing, collateral development, field technical support, trade show support, budgeting, P&L, strategic planning, training of sales force, and product life cycle management. Primary.