Billy Abajian work email
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Billy Abajian personal email
I’m a versatile strategist with multifaceted experience in growth operations that has led to my adeptness in brand ideation and product management. Most recently, I directed strategy for a high-growth tech start-up where I led planning, executed scaling and iterating, steered product marketing and development, and managed operations. Throughout my career, I’ve used strategic growth operations as a tool to help companies build or rebuild, scale, generate actionable insights, and improve the consumer experience. Leading growth operations has let me examine each brick of the companies I’ve helped build, and it’s helped me cultivate my expertise in product strategy in particular. I understand the DNA of companies and how they grow, and I also understand consumers. I’m driven to help companies conceive innovative products, leverage opportunities in the market, and share powerful stories with their customers. I’m looking for a product or growth strategist role where I can utilize my 360° perspective of the company → consumer connection.
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ExpertPrimary Venture PartnersNew York, Ny, Us -
Ceo And FounderAdvisaurusNew York, Ny, Us -
Chief Operating OfficerLoomstate Feb 2024 - PresentNew York, Ny, Us -
Ceo & FounderAdvisaurus Aug 2023 - PresentAt Advisaurus we share a profound belief that startups are more than just businesses; they are the tangible manifestation of dreams, ideas, and the boundless expression of creativity. We are driven by the collective passion to see these dreams realized and thrive. We bring an extensive wealth of cross-industry expertise to the table.We provide support with strategic planning & finance, infrastructure development, and brand marketing. We are here to support your vision and enhance your capabilities across your process, product, and people. Let's connect and explore how Advisaurus can turn your startup vision into a remarkable success story. Let's make some magic,Billy -
Business Strategy ConsultantGrowth Ops Advisory Feb 2021 - May 2024Growth Ops Advisory is a process-driven HR partner that enables companies to upgrade the employee experience and sharpen management strategies. We provide customized guidance on the journey to develop a cultural operating system that covers the entire spectrum of creating, managing, and cultivating the employer-employee relationship.• Advise CPG, Tech, and Service clients on strategic frameworks and management tactics to achieve their overall goals. This process is usually followed by organizational restructuring and compensation leveling • Facilitate compensation and equity analyses in order to help clients stay true to their values and up to date on compensation trends• Responsible for leading guiding mission and principles workshops to ensure an overall measurable cohesive vision • Implement performance management systems and tactics to help improve accountability and efficiency -
Product StrategistPs1993 Aug 2017 - Dec 2021• Built brand identities for clients by crafting a visual experience matched with a strong brand story and mission• Performed top-down evaluations of clients’ business functions in order to build infrastructure for scale (ops, product, marketing, and sales) • Developed and implemented go-to-market strategies and experiential marketing campaigns across CPG, Digital - Health, and Professional service industries -
Interim Marketing DirectorBeekeeper'S Naturals May 2021 - Oct 2021Toronto, Ca• Oversaw the marketing team at BKN throughout a leadership transition • Standardized overall infrastructure and processes in addition to co-creating KPIs with senior leadership -
Brand Marketing & Special ProjectsBeekeeper'S Naturals Feb 2021 - May 2021Toronto, Ca• Created and managed communications strategy across influencer, PR, and social to ensure a cohesive brand experience• Developed a highly engaging content strategy for all organic social channels with a focus on Reels and TikTok• Devised product marketing campaigns for all DTC and retail launches• Managed all paid partnerships: podcast, email, and influencer. These partnerships that contributed to audience expansion and brand validation• Designed influencer and gifting campaigns that supported brand and product awareness, in addition to managing relationships with celebrity ambassadors -
Director Of StrategyWana Jan 2020 - Jan 2021New York, New York, Us• Played a key role in building company infrastructure, defining vision, and scaling growth• Worked in constant consultation with the founders, helping them carry out their values and goals for the mission-driven company through strategic planning and brand ideation • Built foundational processes to allow the company to scale (and iterate) quickly while also focusing on performance, roadmapping, and sustainable process improvement • Oversaw a comprehensive marketing strategy, from content ideation/creation to managing ad campaigns to generating insights from qualitative/quantitative data -
Product Marketing ManagerWana Jul 2019 - Jan 2020New York, New York, Us• Facilitated cohesive GTM strategy for the Wana app (the company’s flagship offering), ensuring success in user research, development, rollout, messaging, and advertising• Developed and deployed marketing linked to a brand identity that resonated with users (by Dec. 2020, the app had 30K+ users and 200K messages sent on the platform) • Managed engineering and design team sprints, acting as a liaison between teams and facilitating successful launch of MVP and website redesign/upgrades -
Associate Consultant | Life SciencesColeman Research Aug 2017 - Oct 2018New York, Ny, Us• Supported institutional investor clients by leading high visibility research engagements that focused on the biotech, healthcare, medical device, and pharma industries.• In pursuit of high-quality data and insights, designed and facilitated interviews and research initiatives, and assisted with connecting clients with industry experts. -
Strategy ConsultantEastgate Biotech Corp. Jun 2016 - Aug 2017Toronto, Ontario, Ca• Managed one of EastGate’s assets in developing a full-scale outpatient hospital, and most critically, was responsible for creating a GTM strategy to increase revenue. • Built pricing strategy for outpatient fee-for-service Surgical + Wellness facility, and soon after implemented a franchisee model for outpatient facilities based on the initial facility. • Restructured HR and implemented new trainings to improve retention of surgical staff and lower costs.• Led a rebrand and developed a comprehensive in-house marketing strategy (integrating inbound/traditional marketing strategies) to draw more customers and boost revenue. -
Dean'S Scholar On Globalization In ChinaThe George Washington University May 2016 - May 2016Washington, D.C., Us• Awarded funds for experiential learning and conducting anthropological fieldwork; focusing on Chinese HIV outbreaks and impact on local marginalized communities. Facilitated focus groups, qualitative “street-side” interviews, and open discussions with regional experts to better understand the epidemic landscape. Presented research findings to the University community and served as ambassador for immersive research-based learning. -
Marketing AssistantPopulation Services International Aug 2015 - May 2016Washington, Dc, UsSupported an international marketing team of a non-governmental organization with standing-up initial outreach and growth strategy• Performed product line audit of pharmaceutical products (e.g. contraceptives, malaria medication) for bottom-line impact• Allocated and managed donor budgets, upwards of $4M, based on business needs, performance, and organization objectives• Implemented Total Market Approach, a holistic means for marketing medical supplements to marginalized populations -
Health And Wellness Task Force MemberThe George Washington University Sep 2014 - Jun 2015Washington, D.C., Us• Nominated to sit on a board of students and administrators to form recommendations on health and wellness issues, serve as a sounding board for university policies, and educate task-force members on Student Affairs issues, programs, and policies -
ResearcherAmerican Anthropological Association Oct 2014 - Nov 2014Arlington, Va, Us• Researched the Ebola outbreak under Dr. Stephen Lubkemann pursuing a cross- cutting search for rumors about causes, treatment of, prevention, susceptibility, reason for the disease/ epidemic with a focus on non-medical ideas and discussions—amongst traditional leaders and healers with a focus on west Africa. The research was then presented at the Emergency Initiative, which can be found at AAAnet.org.
Billy Abajian Skills
Billy Abajian Education Details
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The George Washington UniversityInternational Affairs / Global Public Health -
General AssemblyUx Design + Product Marketing
Frequently Asked Questions about Billy Abajian
What company does Billy Abajian work for?
Billy Abajian works for Primary Venture Partners
What is Billy Abajian's role at the current company?
Billy Abajian's current role is Expert.
What is Billy Abajian's email address?
Billy Abajian's email address is wa****@****psi.org
What schools did Billy Abajian attend?
Billy Abajian attended The George Washington University, General Assembly.
What are some of Billy Abajian's interests?
Billy Abajian has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Billy Abajian known for?
Billy Abajian has skills like Research, Social Media, Public Speaking, Leadership, International Relations, International Development, Event Planning, Spanish, Policy Analysis, Nonprofits, Public Health, Public Relations.
Who are Billy Abajian's colleagues?
Billy Abajian's colleagues are Laura Garcia, Jordan Chernev, Bianca Spencer, Terry Yen, Nadim El-Asmar, Grant Demeter, Nilson Agramonte.
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