Billy Andrews Email & Phone Number

Washington, District Of Columbia, United States

• Develop and execute the firm's overall digital engagement strategy across website, email, paid social media, and other relevant channels.• Oversee day-to-day management of the firm's website and blogs, ensuring user experience quality, usability, and alignment with strategic goals.• Act as the primary point of contact and project manager for the firm's web development vendors, overseeing website enhancements, bug fixes, and new development initiatives.• Manage the Senior Digital Marketing Specialist and Marketing Technology Specialist, providing guidance, mentorship, and performance evaluations.• Lead the development and execution of email marketing, lead generation, and content distribution campaigns in close collaboration with the Content and CRM teams, with a focus on optimization and ROI.• Partner with the Content and Analytics teams to design A/B and multivariate tests, analyze results, and implement insights to improve digital engagement.• Manage paid advertising campaigns on LinkedIn, including budget allocation and performance optimization.• Collaborate with the Business Development team to identify leads, develop outreach strategies, and track results.• Stay updated on industry trends and best practices in digital marketing and engagement, making recommendations for adoption.

Washington, District Of Columbia, United States

• Develop and implement strategies to increase digital engagement for current clients and potential leads across Cov.com, Covington Blogs, client email communication, and paid campaigns via LinkedIn and Google Search.• Collaborate with Content Campaign Manager to strategically design content campaigns, determining asset types, targeting criteria, channels employed, and timelines informed by campaign goals and firm's strategic priorities.• Collaborate with Marketing Analytics Manager to analyze data and develop reporting on engagement of various channels, using findings to inform engagement and lead conversion strategies.• Monitor LinkedIn and Google Search paid campaign performance, optimizing throughout campaign's duration, and providing reporting, analysis, and recommendations to campaign stakeholders.• Engage newly acquired leads via Salesforce Engagement Studio to maintain firm's relevance with leads and gain insights into their interests and potential revenue for the firm.• Regularly monitor the health of the firm's Client Alert email program, regularly analyzing email performance and conducting A/B tests to inform routine program optimizations.• Maintain behavior and account based content personalization programs for firm's website.• Ideate and implement engagement and lead generating features for firm's website, in collaboration with external digital agency.

Washington D.C. Metro Area

• Develop integrated marketing strategy to support the Ballet and Dance programs, implementing campaigns that on average exceed an annual $10 million revenue goal by 15%. Dictate targeting and messaging across all channels including digital, social media, email, print, and direct mail.• Manage website content via CMS, build promotional emails, and create content for social media to support goals of events and programs, relying on campaign performance data for regular optimization.• Work with Director of Advertising to determine spend and placement within print, radio, and digital campaigns. • Strategically offer discounts and/or increase ticket pricing to maximize revenue and capacities.• Create data driven revenue projections, with a sustained 95% accuracy rate, and ticket pricing scales for proposed performance bookings to determine their viability for the D.C. market. • Run the Kennedy Center’s new audience development program, MyTix, including securing discount offers, promoting current/upcoming offers and events, and developing and implementing acquisition campaigns.

Washington D.C. Metro Area

• Develop integrated marketing strategy for all individual performances and subscription renewal & acquisition campaigns supporting the Hip Hop Culture, Fortas Chamber Music, New Music, and Performing Arts for Everyone programs with a collective revenue goal of $1 million annually.

Washington D.C. Metro Area

• Research upcoming events to draft marketing summaries and assist in creation of marketing plans.• Conduct affinity outreach to targeted groups with discount offers for relevant performances and create awareness of select programs. • Manage inventory levels and pricing on third party sellers such as Goldstar, TodayTix, and Certifikid.• Manage Marketing Strategy Intern and generate work with an educational focus.

Washington D.C. Metro Area

• Assisted the Marketing Dept. in the development and production of subscription marketing materials (print and web).• Managed priority patron file and oversaw annual seating process. • Coordinated deposit of money and process incoming subscription orders.• Collaborated with Development Dept. to address donor, Circles, and Board of Trustee members’ subscription needs. Facilitated subscriber ticketing in conjunction with box office staff.• Provided high quality customer service to subscribers by phone, in person, and via email.

Washington, Dc

• Direct and implement company branding strategy, including the continued creation and update of all logos, promotional materials, and outreach collateral. • Develop, execute, and evaluate email marketing strategy. Use Constant Contact to reach patron base regarding events, performances, fundraising efforts, and announcements.• Craft and distribute press releases for upcoming events and performances.• Established the Company’s first social media presence, garnering a 500+ follower-base. Manage, update, and monitor all pages and follower communications, providing new/updated written content, visual media, and event pages for performances. • Maintain up-to-date stakeholder database for local, national, and international press, artists, and patrons.

Washington D.C. Metro Area

Coordinated production staff and all production rehearsals for the world premiere of Collision Course-- a.k.a. Pillow Talk.

Washington D.C. Metro Area

• Generated and maintained event plans, timelines, and budgets for the simultaneous planning of multiple annual events.• Oversaw the staffing and execution of 100 to 5,000 person events. • Collaborated with Coordinator Board to spearhead new ideas for annual large-scale student life events.• Researched and engaged external vendors and venues for use during events.

Washington D.C. Metro Area

• Selected from over 250 applicants as a member of a 34-person orientation team. Directed and facilitated workshops and sessions for the 2,500 members of the incoming class and their families.• Designed and led activities such as monument tours, vocational workshops, and safety seminars to welcome newly matriculated George Washington University students.• Performed day-to-day functions of the freshman orientation office, including: answering emails, phone calls and messages; organizing information to be sent out to students; aiding students in the class registration process; and providing assistance to lead cabinet members and the Director of CI.

Washington D.C. Metro Area

• Aided professional staff in all matters of customer service, including fitness pass and massage session sales, personal trainer schedule management, and providing information to patrons.• Monitored facility to ensure patrons properly used equipment and followed facility rules.• Assisted Manager in opening and closing the facility and overseeing staff.

Washington D.C. Metro Area

• Worked with office staff to organize grant applications and media samples for review panels.• Assisted staff and visiting panelists during grant review panels by handing out materials, taking notes, and running audiovisual equipment.

Ba, Dance

Activities and Societies: Presidential Arts Scholar in Dance, GWU Dance Department, Delta Tau Delta Fraternity, Campus Rec Council, 2011.

High School Diploma