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Lifelong passion for motorsports with an extensive network within the motorsport industry. Adept in generating new marketing concepts to achieve company goals. Plan and organize targeted campaigns to promote company awareness.Successfully develop and maintain sponsorship strategies for new and existing customers. Very strong in client & sponsorship management to ensure customer satisfaction. Able to recognize weakness in strategies and quickly react with solutions.Provide leadership with planning and policy development. Prepare event schedules, race participation and branding goals. Recruit, train, and supervise team activities. Ability to quickly establish rapport with diverse individuals; able to assess needs, find creative solutions, and assist in meeting those needs. Ability to implement new programs and strategies to support corporate vision. Effectively communicate brand image for industry promotion. Track record of meeting and exceeding expectations.Strong commitment to understanding and upholding company direction and vision.
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Director Of Motorsports - Open Wheel/SportscarsSparco Jan 2018 - PresentVolpiano (To), ItBuild and maintain relationships with both new and established customers and teams to establish long-term business relationships and continued overall company sales growth.Create, implement and manage sponsorship strategies to maximize our exposure ROI. Maintain strong relationships with customers and identify and find solutions for any weaknesses in strategies.Monitor motorsports team performance, analyze sales data and report information to upper management. Identify and target weaknesses in sales trends and create solutions to correct the problems.Work directly with technical product development team to identify gaps and continually improve product line -
Director Of MotorsportsMomo Automotive Accessories Inc. Jun 2016 - Dec 2017Lake Forest, California, UsResponsibilities included:*Building and maintaining relationships with motorsports dealers *Handled all aspects of sales/relationships with our US based teams including NASCAR, IndyCar & IMSA/SRO sports car teams*Lead product development on our racing goods - suits, shoes, gloves & underwear -
Motorsports Marketing/Motorsports DevelopmentSparco Oct 2011 - Jun 2016Volpiano (To), ItI currently oversee the open wheel and sports car motorsports program for Sparco USA. I am responsible for athlete sponsorship, product development and team sales for the US formula & sports car market. I'm always looking for ways to help promote the Sparco brand and align us with the right partners.
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Motorsports Manager - 4 Wheel MotorsportsAlpinestars Usa Jul 2005 - May 2011Asolo, Treviso, ItI was responsible for our auto racing program in the US along with managing the Racing Development program at Alpinestars USA. I was responsible for athlete sponsorship, sports marketing and product development. I was also the liason between our sponsored athletes and our R&D facility helping to create an always evolving and improving range of top level auto racing products. -
Project/Account ManagerAmerican Honda Motor Company, Inc. 2001 - 2003Torrance, Ca, UsManaged and maintained effective administration of company vehicle allocation program. Evaluated transportation demands and allocated vehicles to meet corporate objectives Organized dispatch, routing and delivery of loan pool and lease vehiclesImplemented personal quality assurance policies and procedures to ensure program effectivenessPlanned strategy for efficient auction shipment deliveriesCommunicated operational needs to senior management
Billy Deakins Skills
Billy Deakins Education Details
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California State University-Dominguez HillsMarketing -
University Of Oregon
Frequently Asked Questions about Billy Deakins
What company does Billy Deakins work for?
Billy Deakins works for Sparco
What is Billy Deakins's role at the current company?
Billy Deakins's current role is Motorsports Director at Sparco.
What is Billy Deakins's email address?
Billy Deakins's email address is ra****@****ars.com
What is Billy Deakins's direct phone number?
Billy Deakins's direct phone number is +131089*****
What schools did Billy Deakins attend?
Billy Deakins attended California State University-Dominguez Hills, University Of Oregon.
What skills is Billy Deakins known for?
Billy Deakins has skills like Sponsorship, Marketing, Product Marketing, Motorsports, Sports Marketing, Marketing Strategy, Social Media Marketing, Sales, Account Management, Product Development, Brand Development, Management.
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