Sales & Marketing Manager
Current- Served as the head of sales & marketing for the brand. Directed a team of 12 to execute the marketing & sales strategy. - Prepared review of the business for board meetings, presented sales strategy, and coordinated board meetings.- Assisted in planning corporate strategy including tax efficiency, strategic partnerships, and capital expenditures.- Responsible for US subsidiary based in San Diego.- Set direction of sales and marketing strategy, as well as global route to market strategy.- Grew distribution footprint by 26 new US states, and 20 new countries by researching, interviewing and negotiatingagreements with new importer or distributor partners. Expanded sales into Asia, Europe, Africa & Oceania.- Maintained relationships with 40+ distribution partners, educating their sales forces, determining sales programming andincentives, setting goals, and evaluating the health of ongoing partnerships over time.- Worked on site with distribution partner teams in 17 US states and 10 countries.- Executed events with distribution partners including portfolio shows and team meetings.- Planned, coordinated and oversaw all event activations globally for the brand including major activations at Berlin BarConvent, Tales of the Cocktail, Wine and Spirits Wholesales of America Convention, and quarterly trips for target tradeinfluencers to the distillery.- Set sales information technology strategy. Administered, trained and oversaw Salesforce usage. Administered email,website and developed a data management plan.- Performed over 20 presentations to groups of 50+ sales reps indoctrinating them to the brand’s selling points.- Acted as the liaison in organizing several external equity buy-in offers. Organizing pursing company visits to distilleryand leading discussions of equity, value and future company vision
