Billy Fu Email & Phone Number

中国 北京市

CN-EN bilingual translation

Beijing

Accounts: IBM, NVIDIA EnterpriseScope of WorkIBM (Watson, Analytics Blockchain, GBS and Social)NVIDIA (Deep Learning, Accelerated Computing, Auto Driving, Pro Vision)-Work with clients to identify strategy and tactics for PR communication in alignment with business-Proposal development and project management-Manage and motivate team to deliver exceptional results on time-Build up and maintain relations with mediaAchievements-IBM Super-in SonicIBM Watson IOT global launch China communication -IBM blockchain solution & winning cases communication-NVIDIA GTC China-NVIDIA CES communication

Beijing

Scope of Work-Plan development and execution-Project development and execution-Media event plan and execution-Social content-Team management and cross functional collaborationAchievements- Planned/executed MeadJohnson CSR annual campaign covering PKU (a rare disease), Early Childhood Development and Premature Baby.

Beijing

Accounts: HP enterpriseScope of Work-Quarterly PR communication strategy and plan design-Budget Plan and Management-Media events management and execution-Media relations development and maintenanceAchievements-Successfully planned/executed HP World Tour media session including press kit, 50+ media invitation/onsite management/follow up-Successfully planned/executed HP Pan-EG press conference (50 media)

Beijing

-PR consulting and project management-online marketing

Beijing City, China

-Refine current social media resources and identify new channels to integrate into social media communication matrix-Design diversified communication strategies and content for different social media-Leverage internal/external resources to enable E-biz marketing campaigns-Maintain and update official and internal websitesAchievements-Led new APU JD.com debut campaign and beat sales expectation by 100%-Led team to launch Douban minisite and initiated online branding campaigns that drove growth of brand awareness-Leverage Weibo resources and initiated online marketing campaigns

Beijing City, China

-Design annual brand communication strategy, plan and execute PR event to drive brand awareness and recognition-Manage vendors including PR agency to ensure seamless execution● PR plan, press release, speech, byline article & report, etc.- Manage various events to present corporate image to the market and increase brand awareness among target audiences● Original planning● Program rundown and potential risk control● Onsite coordination management● Cross-functional communication● Agency communication & management● Event report and KPI assessment- Global or local corporate branding sponsorship or community leverage program development and execution, keep daily contact and communication with global team.- Partnership program PR support and GR related event● Daily communication with GR and partnership department● Event management and on-site support● Media liaison and exposure

Beijing

Accounts served: Li-Ning, EMC, Avaya- Document Drafting● proposal, press release, speech, byline article report, etc.- Account Communication● Daily communication with customer on program execution● Meeting with customer on regular basis for program planning and review- Media Strategy & Communication● Work out media strategy and work plan based on customer communication needs and media orientation● Build up good relations with key media● Media invitation, onsite reception and follow up- Program Execution● Program execution including action plan development, press kit preparation and distribution, P&L development and budget control, clipping collection and report writing.