Senior Crm Executive
CurrentWorking within a busy and motivated team to deliver and maintain a reactionary and high frequency CRM strategy focused on converting acquired customers, retaining active customers and reactivating lapsed customers, all with a focus on engagement and increasing lifetime value across all digital touch points.The role includes campaign development ensuring they are personal, impactful, engaging and multi-channel. Previously managing UK digital communications now part of the men's fashion team for UK and international entrusted with the homepage and email campaign production process. From working to effectively populate the company's trading plan right through to briefing creative teams, testing and dispatching communications, finally analyzing campaign effectiveness and optimizing future communications.All of the above requires a holistic view and working closely with teams in the marketing and buying departments to aid the development of the CRM campaign, including merchandising, buyers,creative, development, insight, social, trading and international marketing teams. The role also includes the creation of testing schedules, their execution and analysis. Ensuring best practice is upheld and communications deliver-ability, rendering ability and relevance is maintained to highest standards. Creative and content is tested and signed off to the standard worthy of been customer facing. Competitor analysis and industry reviews to ensure campaign strategy is progressive and agile within the industry.