Billy Johnson Email and Phone Number
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• 2023 ECHL Executive of the Year• 2023 ECHL Rising Star Award (co) (Organization of the Year)• 2005 40 Under 40, Las Vegas• 2002 40 Under 40, New Hampshire• 2000 Atlantic League Executive of the Year• 2000 Atlantic League Champions• Nominated for ECHL Executive of the Year five (5) times• Nominated for Atlantic League Executive of the Year three (3) times• Las Vegas Wranglers named 'Best of Las Vegas' six times (2004, 2005, 2006, 2009, 2013, 2014)I practice servant-leadership and am relentlessly accessible to individuals, teams, and partners; I believe an inclusive and joyful work culture is non-negotiable. Financial growth is essential. A stunning customer experience is indispensable. Highlights:• As an 18-year chief executive, I led professional sports teams’ startups, produced major-league caliber entertainment in a major city, and designed some of the industry's most creative marketing.• As Chief Revenue Officer (interim), I turned around the declining revenues of a Las Vegas tour company and drove $4.6 million in incremental eCommerce revenue over two years in 3 operating markets.• Since my start in Norfolk in November of 2021 my team has been driving the return to glory of one of the most storied, once most highly-attended professional minor league teams in the United States. ||| Areas of Expertise |||Organizational Alignment • Commercial Awareness • Go-To-Market Strategy • 360-Degree Marketing & Communications • P&L Oversight • Budgeting & Forecasting • OKR Frame Goal Setting • Organizational Alignment • Coaching & Mentoring • Startups & Growth • Change Management • Boards & Committees • Stakeholder & Shareholder Relations • Public & Community Relations
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PresidentSan Diego Mojo Pro Women'S Volleyball Oct 2023 - Present
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President | Alternate GovernorNorfolk Admirals Nov 2021 - Oct 20232023 Blake Cullen ECHL Executive of the Year Award, as voted upon by the ECHL Board of Governors• Achieved YOY increases in overall revenue (39%), ticket revenues (41%), and attendance (38%).• Drove the top four, and six of the top seven, gross ticket individual game revenues in the team's ECHL history. Those top four dates placed in spots 4 thru 7 of the Top Ten of All Time (including AHL seasons since 1989).• Placed 7 games in the top 20 of All-Time ECHL single game paid attendance history in Norfolk. • Coached and trained an inherited and inexperienced front office staff to co-win the 2023 ECHL’s Rising Star Award (Organization of the Year), shared with the Maine Mariners.• Increased Season Ticket revenues YOY (2021-22 to 2022-23) by 22.6% through sales team goal-planning and an OKR mindset, coaching, organizational restructuring, and without a price increase.• Drove a 34-year team record high Gross Ticket Revenue for a weekend series through an intricate marketing strategy in January, 2023. • Created the “City Series” community innovation (a three-year initiative) to celebrate the seven cities of Hampton Roads and engage the economic development engines and citizens of all the municipalities, which garnered significant media and paid sponsorship support. -
Chief Revenue Officer, Pink Adventure Tours | President, Pjt Las VegasPink® Jeep® Tours Sep 2017 - Aug 2020Sedona, Arizona, UsLed B2C channel teams to drive 74%+ of all company revenues across four markets for famed Pink Jeep Tours. Exceeded continuous growth goals by creating and executing go-to-market and end-to-end sales strategies, as well as integrated marketing and advertising strategies, to produce consistent double-digit growth in several key metrics. Leadership success includes:DATA-DRIVEN MARKETING RESULTS• 110% (8-figures growth) from the 2016 benchmark.• 8% (7-figures growth) for '19 vs. '18.• 23.5% revenue and 28.2% attendance growth '19 vs. '18.DIGITAL MARKETING RESULTS• '19 vs '18 growth: 27% in attendance, 22% in revenue, 26% in transactions.• '18 vs '17 growth: 26% in attendance, 14% in revenue, 15% in transactions.COVID-19 RESPONSE• created a 'Private Tour' product to recapture 25% revenue loss caused by limited-party booking.• pivoted marketing to instill consumer-confidence.• championed 'Thank You Healthcare Heroes' community relations program.• navigated ambiguous expectations to create a post-pandemic business model. NEW PRODUCT LINE ROLL OUT“Pink Select” brand changed consumer habits to grow '19 vs '18 Q4 by 27% in revenue and 30% in attendance.SALES FUNNEL CONVERSIONLed a 17-person contact center that closed $7.9 mm in 2017 and increased sales-funnel conversion to 48% in 2018.WEBSITE / E-COMMERCE OVERHAULManaged two external agencies and internal marketing team to 2018 new website launch to exceed brand.com direct channel growth target of 25%.CHANGE AGENT Navigated legacy influencers to enable sales growth by flipping internal KSPs to consumer focused KSPs.AUTOMATING SALESCreate a Standard Operating Procedure to include an integrated marketing template through defined stages of the customer journey, appealing to search reasons, and why sales are closed. CULTURAL LEADERSHIPCreated an in-depth, empathy focused Customer Success Agent training program.BRAND SCALABILITYDefined brand standards to accommodate future market expansions. -
Vice President Of Sales (Las Vegas)Pink® Jeep® Tours Mar 2017 - Aug 2017Sedona, Arizona, UsRepaired key business-to-business (B2B) partnerships in the Las Vegas market by placing focus on partner needs, reversing negative indirect sales channel trends and cause rapid growth in the market’s largest revenue channel.
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President & Chief Operating OfficerLas Vegas Wranglers Jan 2003 - Jan 2015- Launch the 2003 startup, hiring and leading an executive team and staff of over 50 people in grand opening preparation, budgeting, sales and marketing, human resources, risk mitigation, guest services, and hospitality.- Pioneer innovative sales engagement programs that:• grew overall ticket sales and season ticket subscriptions by 28% over the final four years.• grew group ticket sales by 95% over the last five years through single-game campaigns.• grew group ticket sales by 34% in the final year through single-game campaigns.- Met or exceeded operating expense budget expectations each year. - Design integrated marketing campaigns and public relations programs and set program budgets.- Develop strategic partnerships and activated pass-through rights across broadcast, publication, and in-venue properties for return on investment (ROI) amongst all external partners.- Member of ECHL Boards of Governors -
Vice President & General ManagerNashua Pride Professional Baseball 1998 - 2003• Directed the startup in 1998.• Designed sales strategy; marketing and advertising creative and placement strategies; public relations earned-media initiatives; and created promotions and publicity stunts.• Designed and managed and the $4 million renovation of Holman Stadium to create vital new revenue streams and increased food and beverage sales volume.• Negotiated and contracted the food, beverage, and catering operations to a third party and monitored the terms and execution.• Performed team roster decisions and contract negotiations according to budget; scouted, signed, traded, and released players as required with team manager and owner.• Government liaison to the Mayor of Nashua and the Nashua Board of Aldermen, the landlord.
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Progressive Career ExperienceSeveral Companies 1985 - 1998Progressed quickly through early career development beginning as the mascot character Billy Bird, a sales internship, Director of Public and Media Relations, Marketing Manager, Publisher, two Assistant General Manager stints and an Executive Director.Baseball organizations served include the Louisville Redbirds, West Palm Beach Expos, Atlanta Braves/Montreal Expos Spring Training, Kinston Indians, Chattanooga Lookouts and Lansing Lugnuts.
Billy Johnson Skills
Billy Johnson Education Details
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University Of KentuckyTelecommunications And Journalism -
Desales High SchoolDiploma
Frequently Asked Questions about Billy Johnson
What company does Billy Johnson work for?
Billy Johnson works for San Diego Mojo Pro Women's Volleyball
What is Billy Johnson's role at the current company?
Billy Johnson's current role is President | Two-Time Sports Executive of the Year.
What is Billy Johnson's email address?
Billy Johnson's email address is bi****@****tew.com
What is Billy Johnson's direct phone number?
Billy Johnson's direct phone number is (702)-471*****
What schools did Billy Johnson attend?
Billy Johnson attended University Of Kentucky, Desales High School.
What are some of Billy Johnson's interests?
Billy Johnson has interest in Children.
What skills is Billy Johnson known for?
Billy Johnson has skills like Marketing, Leadership, Event Management, Sports, Sports Marketing, Journalism, Radio, Public Relations, Publishing, Event Planning, Social Media Marketing, Marketing Strategy.
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