Billy Johnson Email & Phone Number

• 2023 Blake Cullen ECHL Executive of the Year Award, as voted upon by the ECHL Board of Governors
• Achieved YOY increases in overall revenue (39%), ticket revenues (41%), and attendance (38%).
• Drove the top four, and six of the top seven, gross ticket individual game revenues in the team's ECHL history. Those top four dates placed in spots 4 thru 7 of the Top Ten of All Time (including AHL seasons since 1989).
• Placed 7 games in the top 20 of All-Time ECHL single game paid attendance history in Norfolk.
• Coached and trained an inherited and inexperienced front office staff to co-win the 2023 ECHL’s Rising Star Award (Organization of the Year), shared with the Maine Mariners.
• Increased Season Ticket revenues YOY (2021-22 to 2022-23) by 22.6% through sales team goal-planning and an OKR mindset, coaching, organizational restructuring, and without a price increase.

Sedona, Arizona, US

• Led B2C channel teams to drive 74%+ of all company revenues across four markets for famed Pink Jeep Tours. Exceeded continuous growth goals by creating and executing go-to-market and end-to-end sales strategies, as.
• 110% (8-figures growth) from the 2016 benchmark.
• 8% (7-figures growth) for '19 vs. '18.
• 23.5% revenue and 28.2% attendance growth '19 vs. '18.DIGITAL MARKETING RESULTS
• '19 vs '18 growth: 27% in attendance, 22% in revenue, 26% in transactions.
• '18 vs '17 growth: 26% in attendance, 14% in revenue, 15% in transactions.COVID-19 RESPONSE

Sedona, Arizona, US

Repaired key business-to-business (B2B) partnerships in the Las Vegas market by placing focus on partner needs, reversing negative indirect sales channel trends and cause rapid growth in the market’s largest revenue channel.

• Launch the 2003 startup, hiring and leading an executive team and staff of over 50 people in grand opening preparation, budgeting, sales and marketing, human resources, risk mitigation, guest services, and.
• grew overall ticket sales and season ticket subscriptions by 28% over the final four years.
• grew group ticket sales by 95% over the last five years through single-game campaigns.
• grew group ticket sales by 34% in the final year through single-game campaigns.- Met or exceeded operating expense budget expectations each year. - Design integrated marketing campaigns and public relations programs.

• Directed the startup in 1998.
• Designed sales strategy; marketing and advertising creative and placement strategies; public relations earned-media initiatives; and created promotions and publicity stunts.
• Designed and managed and the $4 million renovation of Holman Stadium to create vital new revenue streams and increased food and beverage sales volume.
• Negotiated and contracted the food, beverage, and catering operations to a third party and monitored the terms and execution.
• Performed team roster decisions and contract negotiations according to budget; scouted, signed, traded, and released players as required with team manager and owner.
• Government liaison to the Mayor of Nashua and the Nashua Board of Aldermen, the landlord.

Progressed quickly through early career development beginning as the mascot character Billy Bird, a sales internship, Director of Public and Media Relations, Marketing Manager, Publisher, two Assistant General Manager stints and an Executive Director.Baseball organizations served include the Louisville Redbirds, West Palm Beach Expos, Atlanta.

Bachelor Of Arts (B.A.), Telecommunications And Journalism

Diploma