Billy Thomas Email & Phone Number

Expanded role as agency head and strategic consultancy of record for both Freedom Mortgage and its sister companies. Leveraging built and emerging capabilities, the (IHA) In-House Agency will scale its partnerships and impact to new teams. With a sharp focus on continuing to help more companies achieve their business objectives, and rely on the IHA to.

• Lead the creation of a fully-formed strategic consultancy within Freedom Mortgage. One that was purpose built to support business and marketing rev-gen activities and goals. Supporting major product pillars: including.
• Established all agency standards that needed to be put in place including communications strategy, messaging strategy, tone of voice, brand strategy, brand standards, agency benchmarks, etc.
• Built an agency structure conducive to career growth and role transparency.
• Centralized all design and creative activities under one in-house agency model.
• Centralized project intake and management to best partner with internal stakeholders and deliver the best work, on time.
• Partnered with marketing executives to frame out a project planning approach in order to work months ahead to allow for agency development time to deliver the best solutions.

• Drove a new level of creative consistency and rigor into the company process to ensure we hit quality benchmarks each time and to ensure objectives and strategies were present in final solutions. Created a leadership.
• Create and implement company vision
• Set standards of creative excellence
• Manage key senior leaders
• Ensure there is strong connectivity between the creatives and client services, strategy and new business development
• Partner in new business development efforts to attract new clients

Cincinnati, Ohio

• Created new processes for creative development and innovative approaches for alternative revenue generation. Delivered highly strategic creative resulting in high client ROI, growth within internal business unit.
• Lead the development of corporate and brand strategy initiatives
• Lead innovation and strategic design initiatives tasked with connecting emotionally with consumers, building out whitespace, meeting business objectives and increasing revenue and market share.
• Key consultant providing the creative vision and council to clients and businesses
• Managed budget creation, timelines, teams, direct reports, vendors and creative direction
• Created a senior creatives forum to maximize leadership skillset and fuel passion areas

Cincinnati, Ohio

Spearheaded the plan that reframed the company’s core competencies from the ground up, enabling business growth and a more robust product offering for prospective clients.Assembled and directed a team of designers and developers to create next-generation advertising content, to build upon current and generate new revenue opportunities. Additionally, I was.