Billy Thomas Email & Phone Number

Expanded role as agency head and strategic consultancy of record for both Freedom Mortgage and its sister companies. Leveraging built and emerging capabilities, the (IHA) In-House Agency will scale its partnerships and impact to new teams. With a sharp focus on continuing to help more companies achieve their business objectives, and rely on the IHA to deliver a high degree of brand consultancy, strategy, digital marketing and differentiated and compelling creative solutions.

Lead the creation of a fully-formed strategic consultancy within Freedom Mortgage. One that was purpose built to support business and marketing rev-gen activities and goals. Supporting major product pillars: including portfolio, purchase, and servicing customers, while driving a new level of brand consistency across the brand ecosystem and helping deliver greater experiences to customers. Team also handles all internal brand and strategy projects and partners with digital teams to execute website and digital product launches.• Established all agency standards that needed to be put in place including communications strategy, messaging strategy, tone of voice, brand strategy, brand standards, agency benchmarks, etc. • Built an agency structure conducive to career growth and role transparency. • Centralized all design and creative activities under one in-house agency model. • Centralized project intake and management to best partner with internal stakeholders and deliver the best work, on time. • Partnered with marketing executives to frame out a project planning approach in order to work months ahead to allow for agency development time to deliver the best solutions. • Integrated other company functions to bolster agency capabilities, while building new capabilities and strengthening existing ones. • Established a brand management approach, protocol and standard to drive enterprise-level alignment to drive the best decision making for brand equity development. I act as the agency lead, hiring manager and have key leaders report up to me to optimize vision and business goals alignment and deployment. Sit on the executive leadership councils for marketing, communications, PR & events, and sister companies. Established an agency leadership council to track progress and address any opportunities in the spirit of continuous improvement.

Drove a new level of creative consistency and rigor into the company process to ensure we hit quality benchmarks each time and to ensure objectives and strategies were present in final solutions. Created a leadership forum to identify emerging practices that could enhance company offerings. Spearheaded an initiative geared towards digital integration company wide.As VP, Director of Creative Excellence and Head of Expression, I manage the entire creative group to ensure we have the right objectives set and staff for growth and delivery of the creative product:• Create and implement company vision• Set standards of creative excellence• Manage key senior leaders• Ensure there is strong connectivity between the creatives and client services, strategy and new business development• Partner in new business development efforts to attract new clients• Implemented a new promotions process• Initiated a new reporting structure for increased accountability• HR partner in recruitment and hiring efforts• Creative, strategy and business lead for key clients• Delivery of strategic, multi-touchpoint solutions• Brand strategy and creative strategy session facilitator• External voice and company ambassador• Launched a group-wide community event geared towards showcasing and growing skillsets

Cincinnati, Ohio

Created new processes for creative development and innovative approaches for alternative revenue generation. Delivered highly strategic creative resulting in high client ROI, growth within internal business unit, secured new business opportunities and leadership positions as the agency of record for innovation, strategy and design.As Senior Creative Director, I managed entire businesses both domestic and globally, managed key personnel and introduced new project approaches to amplify creative outputs as well as generate more revenue:• Lead the development of corporate and brand strategy initiatives• Lead innovation and strategic design initiatives tasked with connecting emotionally with consumers, building out whitespace, meeting business objectives and increasing revenue and market share.• Key consultant providing the creative vision and council to clients and businesses• Managed budget creation, timelines, teams, direct reports, vendors and creative direction• Created a senior creatives forum to maximize leadership skillset and fuel passion areas• Codified, commercialized and grew a new revenue-generating business stream• Superior project and time management skills

Cincinnati, Ohio

Spearheaded the plan that reframed the company’s core competencies from the ground up, enabling business growth and a more robust product offering for prospective clients.Assembled and directed a team of designers and developers to create next-generation advertising content, to build upon current and generate new revenue opportunities. Additionally, I was tasked with directing print, brand identity and web creative.