International Marketing Specialist
Current• Initiated new internal department with transferred International Marketing Manager to support International Sales team with sales & marketing objectives• Analyzed sales history over past 3 years to identify trends, best/worst products and GTM strategies. Both internal International department (Latin America + Asia) and US/EU/CAN sales history and strategy • Created detailed analytical spreadsheets and corresponding presentations for sales team to present to customers, in order to… Show more • Initiated new internal department with transferred International Marketing Manager to support International Sales team with sales & marketing objectives• Analyzed sales history over past 3 years to identify trends, best/worst products and GTM strategies. Both internal International department (Latin America + Asia) and US/EU/CAN sales history and strategy • Created detailed analytical spreadsheets and corresponding presentations for sales team to present to customers, in order to secure most successful strategies and product assortments• Conducted intensive market research and competitive analysis, interpreting subsequent data for use in sales strategy and product assortment selection• Product marketing expert, extensive knowledge of entire assortment, over 700 skus across 7 brands, to advise sales and distributors on the best product for their customer’s needs and requirements• Coordinated product launches with both sales team and distributors to ensure successful GTM strategy Show less