Billy Whitaker Email & Phone Number

Hayden Medical Inc.• Optimized Website SEO content• Used Google Analytics to discover key performance indicators• Streamlined metadata for relatable search results• Optimized email campaigns to increase clicks and impressions• Created Ad Copy for digital marketing campaign• Writing medical related social media blogs• Generated Marketing and Google Ad CampaignsFCCNH – Non-Profit• Proposed Ad Copy for Electronic Sign• Social Media posts and media• To Optimize SEO and content on website

• Used Google Analytics to re-tool the website, with the end results generating an increase in website traffic to specific pages• Created SEOs to generate a higher percentage of click-through from residential customers making organic search queries• Created effective content interaction including blogs and 'How to' videos to decrease the bounce-rate on insightful pages• Run market studies of competitors pricing• Calculated operating budget for up-and-coming projects• Provide recommendations to senior management• Provide capital planning for future equipment acquisition.• Deliver presentations to local businesses to promote benefits and value of services offered.• Successful writing and negotiating multiple contracts while maintaining ongoing relationships with customers, both consumer and business• Coordinate multiple projects as part of a joint million dollar remodeling contract, completing projects ahead of deadlines and coming in under budget• Managed customer service and quality care• Highly developed level of organization to effectively complete daily projects falling within customer and business time constraints

Valencia, California

• Solved marketing issues which saved the company over eighty thousand dollars on their advertising budget using Google Analytics to recapture market shares• Project Lead in implementing a new Website, and structuring marketing content, including all advertising assets and select campaigns, which increased the company’s ROI in the internet department by 20 percent• Optimized Google AdWord campaigns to achieve a high Quality Score and first page ranking• Optimized SEO content which increased the website’s click through and conversion rate• Tracked market campaign data to discover key performance indicators that helped optimize overall digital campaign efforts• Created an email cause marketing campaign highlighting the organization’s involvement in the community• Lead Project Manager on transitioning a new company website within twenty eight days, which lead to the company being awarded a monetary start-up allotment from Acura Corporate• Ambassador to the chamber of commerce which focused on raising company awareness as to the brand, and cause marketing of non-profit and charitable events• Created ad copy for all internet marketing, social media, website, email, and brochures• Tracked all social, brand, and business impacts related to Valencia Acura’s branding and cause marketing efforts in the local and surrounding communities • Solved all past issues with regards to marketing compliance, which saved the company over ten thousand dollars in fines with regards to Acura’s stringent guidelines• Generate a weekly report and presentation of the company’s digital market analysis• Project Manager on product launch for the newly redesigned 2017 Acura MDX and 2016 Acura ILX that included Email templates, Verbal Branding through Social Media, and pulling customer data to target specific demographics• Created Excel spreadsheets to streamline outdated processes, creating a more efficient data stream

Pulled customers financial data using proprietary query language. Provided Financial analysis of customers portfolios. Prevented financial loss for customers by streamlining open accounts, and allocating funds into more profitable deposits, while eliminating unnecessary open accounts. Functioned independently when completing tasks. Provided insight and support for customers who had fraud committed against them. Opened new loans and accounts (equity lines of credit, credit cards, personal loans, lines of credit, etc.) while maintaining ongoing relationships with existing accounts. Lead the team in Certificate of Deposit (CD's) for the quarter. Was influential in developing non-profit accounts for local clubs.

Was an interim analyst for the international marketing department, using Excel for budgeting and analysis. Assisted in daily administrative duties including: promotional materials, press kits, research, clerical, and inventory. Assisted in the distribution of archived materials to and from the studio vault. Developed new inventory system with the operations office. Coordinating with editing bays within the studio pertaining to inventory and archived material.

Managed 5-person sales team and oversight of daily business operations including visual merchandise planning, addressing and solving problems, promoting current products and services, all within a fast paced environment. Provided profit/loss analysis for current year versus prior year and forecast, which allowed for the re-allocation of purchasing power. This in turn lead to predicting future inventory to maximize profits. Managed market research for the district for two years. Managed marketing campaign which led to a sales increase of 400%, earning top sales award, including the President's Choice Award which is earned by one employee per year.

B.S. - Organizational Management, Business/Marketing

Associate'S Degree, Business, Management, Marketing, And Related Support Services