Billy Williams Email and Phone Number

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Reading Winter on Ice was incepted as an annual Winter Wonderland Experience within the Grade 2 ListedThe Forbury Gardens, and operates over 56 days in Winter. As the Owner of the experience, I overseeevery facet of operations, guest experience and staffing.- Uses annual guest feedback to evolve the event, sustain exceptional guest experience ratings and buildthe event to Berkshire’s Largest Christmas Event- Attracts an average of 500,000 guests per event, which also brings… Show more Reading Winter on Ice was incepted as an annual Winter Wonderland Experience within the Grade 2 ListedThe Forbury Gardens, and operates over 56 days in Winter. As the Owner of the experience, I overseeevery facet of operations, guest experience and staffing.- Uses annual guest feedback to evolve the event, sustain exceptional guest experience ratings and buildthe event to Berkshire’s Largest Christmas Event- Attracts an average of 500,000 guests per event, which also brings much-needed footfall to centralReading at peak times of the year- Recruits, trains and motivates a 50-strong team to deliver amazing attraction experience, ice stakingoperations, F&B services, health and safety support- Secures annual licensing for the event, sources, attractions based on customer needs, coordinate healthand safety, risk assessments and safety controls- Liaises with stakeholders at Forbury Gardens to protect the natural landscape, and preserve the groundsof the Grade 2 Listed park Show less

Rhino Asset Finance are an independent asset finance broker that supports business with asset financeneeds. I established the FCA registered company to support the Leisure industry to source funding forAttractions and Land purchases.- Successfully launched the business to the Leisure market, growing the firm into a recognised name withthe largest deal in 2021 standing at £4.4million for the purchase of land for a new Golf Driving range- Draws on personal experience within… Show more Rhino Asset Finance are an independent asset finance broker that supports business with asset financeneeds. I established the FCA registered company to support the Leisure industry to source funding forAttractions and Land purchases.- Successfully launched the business to the Leisure market, growing the firm into a recognised name withthe largest deal in 2021 standing at £4.4million for the purchase of land for a new Golf Driving range- Draws on personal experience within the leisure industry to craft winning credit applications to toughbanking requirements- Implements business continuity, crisis management and strong operational plans to see the businesssuccessfully through the COVID-19 crisis, with sustained profits- Guides the prospective new Operations Director, my son, through the operation of the business, variouscustomer channel expansions and readiness for take-over- Oversees all aspects of customer experience, staff motivation, training and satisfaction, budget andcommercial and business administration Show less

Billy Williams & Sons was an events staging company and specialist for high-profile events and cateringconcessions at some of the UK’s largest arenas. I worked across operations, with a focus on office-basedactivities to support business commerciality.- Motivated and energised up to 50-strong teams through high-demand operations- Led a significant initiative at Murrayfield Stadium to increase the fiscal capacity of each cashier at F&Bunits to uplift cash collection… Show more Billy Williams & Sons was an events staging company and specialist for high-profile events and cateringconcessions at some of the UK’s largest arenas. I worked across operations, with a focus on office-basedactivities to support business commerciality.- Motivated and energised up to 50-strong teams through high-demand operations- Led a significant initiative at Murrayfield Stadium to increase the fiscal capacity of each cashier at F&Bunits to uplift cash collection limits to over £6000/hour- Collated revenue from cashiers within the events, responsible for office-based audits and reconciliations,and packaging for bank deposit- Supported negotiations with concession holders on percentage and rent rates- Oversaw business suppliers, ordering, invoices and payments- Supported Safety & Welfare, COSHH, Risk Assessment, Audit- Ensured guest experience standards and business reputation was upheld through the coaching of front-line, customer-facing staff Show less

Joining the family-run business straight from school, and as a critical part of Wales’ biggest and best retailmarket, amusement park and harness racing track, was a part of the journey that took a derelict piece ofland into a prestigious and amazing guest experience.- Sold personal stake in the business in 2008, and sat on the Board of Directors until July 2016 guidingyounger family members in the running of the business- Critical to the globalisation of the company, and… Show more Joining the family-run business straight from school, and as a critical part of Wales’ biggest and best retailmarket, amusement park and harness racing track, was a part of the journey that took a derelict piece ofland into a prestigious and amazing guest experience.- Sold personal stake in the business in 2008, and sat on the Board of Directors until July 2016 guidingyounger family members in the running of the business- Critical to the globalisation of the company, and development of amusement and leisure facilities in Dubai,Hong Kong and Singapore – predominantly the development of horse racing programmes, bars and markets- Inspired and guided 150 staff across departments, oversaw all operations, budgets, resource needs,workflow and commercial strategy- Led the application and win of the TOTE Betting Licence over a 2-year pathway, and positioned theracecourse as the only TOTE licensed venue not requiring external bookmaker partners in the UK- Successfully led a major guest experience initiative – eliminating entry fees – that led to a x10 increase(1million+ per season) in attendance figures and uplift in amusement, arcade and F&B sales- Negotiated and secured TV Broadcasting Exclusivity with S4C for 20 race days/year- Served as the Operations Director for the Amusement Park, and setup of amusement parks in Dubai,Bahrain, Hong Kong and Singapore- Accountable for Health, Safety, Welfare, Risk Assessment and Safety Audits, to both UK and local(international) laws, including securing permits for operation- Negotiated joint-ventures in Dubai and Bahrain with HB Leisure to improve the commerciality ofamusement park operations- Managed stakeholder relationships, negotiations and the compilation of a structured deal to purcaseLlandudno Pier in 2015 for £4.5million- Led negotiations with Mondial and Fabbri for the purchase of new attractions to add to the expansion ofthe amusement park Show less