Billy Zonzo Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

• Assisted with all phases of primary research and analyze insights for clients in the NBA, collegiate athletics, professional golf, entertainment / media, beverage / consumer packaged goods (CPGs), and technological industries• Daily tasks included: questionnaire design, survey programming , testing survey logic, coding and formatting survey data, analyzing primary and secondary data, creating visually appealing reports relating to sponsorship impact, brand health, and audience segmentation, utilizing secondary databases to assist primary research analyses, and participating in client calls• Co-led a thought leadership project on Gen Z and their behaviors, psychographics, and brand engagement that was presented to a major beverage brand and is now being used in client outreach and internal knowledge to supplement future research• Led a secondary research project aimed at investigating the behavioral and psychographic makeup of American soccer fans and presented ways to grow interest / engagement with the sport to capitalize on increasing interest within the U.S.• Exposure / practice with the following tools: SightX, GWI, 3M VAS, Meltwater, SponsorUnited, Helixa, Placer.ai, Excel, PowerPoint, and more

Iowa City, Iowa, United States

• Extracted and coded physical response behavioral data from over 400 respondents• Assisted with ongoing behavioral analysis studies at the Tippie College of Business• Aided in interpreting physiological data and troubleshooting errors discovered in data

Clearwater, Florida, United States

• Conducted exploratory research to discover the geodemographic and psychographic makeup of Mini Mouthful's target population, as well as trends within the industry• Created and pretested questionnaires through Qualtrics and distributed them to probability samples of the target population to help provide insight for decision problems outlined by managers• Edited, coded, analyzed, and visualized primary data from responses and secondary data from internal databases to determine customer satisfaction with various marketing mix components, the viability of expanding to a brick-and-mortar operation, and support for introducing new products

• Designed web pages to sell instrumentals created to meet market needs based on Google Trends data• Curated promotional content and monitored advertisement effectiveness and consumer engagement using metrics from Google/Facebook advertising and Google Analytics• Utilized mailing lists and social media to communicate with customers and build consumer relationships

Machesney Park, Illinois, United States

• Organized product to be loaded onto trucks to fulfill orders• Analyzed data from vending machines to determine the amount of product clients needed• Collaborated with coworkers to ensure accuracy in large deliveries

Bachelor Of Business Administration - Bba, Marketing Research & Analytics

Activities and Societies: Dance Marathon and Student ModelingGraduated with highest distinction (top 2% of students)

Associate Of Arts - Aa

Activities and Societies: Running Start Club

High School Diploma, 4.14

Activities and Societies: Running Start Dual Enrollment Program: - Obtained my Associate of Arts from Rock Valley College while pursuing.