I help clients with:• Strategic BrandingDeveloping comprehensive brand strategies to define each client's unique value propositions and positioning in the market.• Creative DesignCrafting visually engaging designs across various mediums, including digital, print, and multimedia, to effectively communicate brand messages.• Marketing CampaignsDesigning and executing integrated marketing campaigns to drive brand awareness, engagement, and conversion.• Content CreationCreating compelling marketing content, videography, and animation to support marketing initiatives.• Brand Identity DevelopmentCreating cohesive brand identities, including logos, color palettes, and typography, to ensure consistency across all touchpoints.• Digital Marketing SolutionsImplementing digital marketing strategies encompassing social media management, email marketing, SEO, and PPC advertising.• Brand ManagementOffering ongoing support in managing and maintaining brand integrity, ensuring consistency and relevance in a dynamic market landscape.

I helped GPS Insight grow from a startup to a $100M brand, making them a leading player in their space. My role was instrumental in driving new business acquisition, reducing churn, and facilitating business expansion. I reported directly to the CMO (CEO during startup phase).Creative Director• Directed brand strategy and curated all visual content and voice reaching prospects, customers, partners, resellers, vendors, and internal stakeholders. • Produced an array of creative assets, encompassing web, content, digital and print advertising, sales collateral, icon library, logos, email campaigns, events and conferences, product packaging, presentations, and videos. • Managed in-house creative team (graphic designers, web designers, and videographers) for 5+ years and directed contracted agency teams on marketing campaigns. • Collaborated cross-functionally to provide creative solutions and value to the entire organization. • Attained an exceptional understanding of GPS Insight solutions, enhancing product marketing strategies.Brand Manager• Formulated and executed the brand identity and guidelines. Directed visual rebrand in 2019.• Successfully integrated 13 distinct brands following M&A’s. • Managed online reputation across social media, review sites, and BBB with a strong care about CX.• Pioneered diverse program identities for customer referrals, channel partners, scholarships, video series, newsletters, company culture, and more.Company Culture• Founding member of GPSI LifeAnd more…15 years is hard to summarize - I achieved and helped build a lot, learned a lot, and got to work with so many great people. I’m proud that I was a huge part of so many key pieces throughout the history of GPS Insight!

A side project that included the sale of premium icon sets for mobile app and web development. The icon set was downloaded more than 10,000 times by industry professionals. This project was created at a time when complete icon sets were hard to find for mobile app development. At its height, MobileAppIcons.com was in the top 5 of all premium sets based on Google SERPs.

A brand I created in order to provide freelance services. At the time I specialized in helping clients with branding, web design, and various marketing materials.