We exist to solve the health needs of modern humans through innovative products.

• Led market research, product testing, and design for new beverage line – ICONIC Protein.• Building and managing team of CPG professionals. • Launching ICONIC Protein line across the US into various channels (Grocery, Fitness, C-store, Food Service, Airports, etc.)• Led fundraising of $10M+ in capital to finance the business.

- Oversaw production of numerous promotions and large-scale events (e.g. 4th of July, Halloween, New Years Eve); optimizes inventory and financial reporting to ensure lean operations and max ROI.- Recruited, hired, and trained personnel to continuously expand market opportunities across the South.- Design and supervised all email marketing campaigns for events.

- Recruited to guide programming & profitability as venue prepared for attractive sale.- Created and managed all email marketing campaigns.- Increased profitability was achieved through a strategic plan of diverse programming and a focus on corporate events (highest margin event category); venue successfully sold in June of 2011.

- Contributed to field sales / marketing efforts for Pennzoil, Quaker State, Formula Shell, Rain-X, and Rotella.- Finished 8th in the US & 15th overall globally for Shell Lubricants sales force in 2010 (out of approx. 2,000).- Prospected new accounts through SPANCOP sales process via CRM.- Regularly checked-in with existing clients to maintain established relationships. - Conducted annual reviews of accounts to identify avenues for growth.

- Organized seven-day lineup of events (including large national music acts) and accommodations for 2,500 university students attending Winter Break ski trips throughout Colorado. - Managed staff of 30+ sales representatives. - Increased sales by over 120% in 2 years.

- Marketed / promoted the launch of Monster Energy products at campus-wide events, evaluating progress through reports.- Consulted with company management on improving and implementing new marketing strategies.