Vice President Sales And Marketing
Franklin, Tn, Us
A proven top performer who’s consistent promotions during the last 15 years have led from an entry level inside sales position to the Vice President of Sales and Marketing.I also served as the primary Product Marketing Manager for DREAMaps Online, a GIS based Software-as-Service (SaaS) offering to organize land records data including documents, maps, photos, values, and property characteristics into one accessible system. Activities included all go to market strategies including market analysis, requirements gathering, design input, testing, training, support, tracking and publication of release notes, demo scripting, marketing collateral creation, and product demos.• Developed corporate sales and marketing plans as well as contribute to overall corporate direction and strategic plans• Created and implement various regional and national marketing campaigns via phone, direct mail, email, and digital / social media• Created all marketing collateral including newsletters, email templates, presentations, press releases, website content, RFP responses, and blog posts.• Served as Product Marketing Manager for new Software-as-a-Service (SaaS) offering by defining user requirements, functionality, user experience, pricing, and promotion• Cultivated new commercial market resulting in over $1,000,000 of additional revenue from GIS data sales which yielded the company’s highest profit margins• Led a team that produced over $25,000,000 in new contracts over 5 years including large scale geospatial data conversion projects and enterprise IT implementations for state transportation agencies• Author of “Choosing a Technology Path in a Difficult Economy” published in Fair & Equitable magazine and nominated for the IAAO Donehoo Essay Award• Created investment proposal including executive summary, return on investment (ROI), business and financial plans, and presentation / pitch that resulted in company’s first infusion of outside investment dollars