Billy Cross Email & Phone Number

Responsible for assisting in the overall development, execution and leadership of the sales strategy for Harmony Senior Services resulting in long term and sustainable growth in census and revenue for the assigned communities. Coach and develop new and existing Directors of Sales to be successful in their respective communities.

Partner with Hospitals, Physicians, Discharge Planners, Skilled Nursing Facilities and Senior Living communities to educate on programs and services of Hearth Hospice. Meet with families to educate and consult with the goal of being their hospice of choice.

Manage day to day operations of Rockbridge Oaks Assisted Living and Memory Care community. Heightened focus on resident care, census growth, AR, budgeted NOI, regulatory survey compliance, conflict resolution and meeting operating expectations. Kept expenses below budget and grew census by 23% in 90 days. Seasoned Executive Director that hold resident, family and associate satisfaction in high regard.

Responsible for leading and coaching a team of 15 Customer Success Managers across 8 states with the goal of census growth and community success for our A Place for Mom partners. Worked closely with Account Managers and C-Suite customers to ensure success of assigned strategic accounts. Achieved results through metrics management, internal/external collaboration, associate coaching and business analysis. Lead the team to 98.1% end of year quota goal in first year as Regional Manager.

Recruited by and reported directly to the VP of Sales. Successfully supported multi-site regional sales efforts of Independent Living, Assisted Living and Memory Care communities across the Eclipse Senior Living brands to ensure census growth. Monitor standards and KPI’s to provide feedback and coaching to sales teams. Train and develop new and existing Sales Directors.

Elmcroft Of Hamilton Place

Manage day to day operations of the Assisted Living and Memory Care community. Heightened focus on census growth, no uncollected AR, budgeted NOI, resident care, regulatory survey compliance, conflict resolution and meeting operating expectations. Successful in managing stretch assignments to support and train new Executive Directors or be on-site to lead struggling communities. Appointed by Regional Director of Operations to stretch assignments managing communities in TN, GA and FL.

Chattanooga, Tennessee

Plan and direct the sales/marketing of Elmcroft of Hamilton Place community and services. Direct tours, educate on signature programs and services and initiate leases of apartments to prospective residents. Build and foster relationships with referral sources.

Chattanooga, Tennessee

Responsible for marketing to “A” accounts to include Skilled Facilities, Assisted Living, Physician Offices and Hospitals. Educated on hospice programs and services. Point of contact for service failures. Worked with a team of nurses and physicians to ensure smooth starts of care.

Chattanooga, Tennessee Area

Hixson, Tennessee

Licensed Assisted Care Living Facility Administrator responsible for oversight of management, profitability, operations, and direction in all aspects for the community. Accountable for, but not limited to census development, management of account receivable, maximization of Net Operating Income, resident care, regulatory survey compliance, effective business plan and implementation of all core programs. Responsible for all aspects of sales and marketing of the community. Grew census by 48% and increased revenue by 40% during the first 8 months in the position.

Chattanooga, Tennessee Area

Plan and direct the sales/marketing of Elmcroft of Hamilton Place community and services. Direct tours, educate on signature programs and services and initiate leases of apartments to prospective residents. Focus on referral sources to positively impact census to maintain 93% or greater and average 6 move-ins per month. Focus on a positive Elmcroft brand image to the community. Build new and foster existing relationships with those in the senior care arena. Serve as liaison with outside agencies to create goodwill for Elmcroft and educate those agencies on Elmcroft services and senior care trends. Plan and direct internal and external events. Establish strategic marketing plans to guide marketing efforts and help achieve Elmcroft census objectives. Manage marketing operating budget to assure spending is at or below budgetary guidelines. Responsible for all advertising and collateral material. Promote positive employee morale and community appearance.

Chattanooga, Tennessee Area

Responsible for internal and external Marketing/PR/Communications for the Chattanooga and Knoxville operations. Organize and carryout fundraising events to benefit the OAC Foundation. Direct community outreach and education campaigns and develop new marketing methods, utilizing innovative and low cost marketing strategies. Write and produce marketing/communication material and disseminate through print, radio, television and social media. Responsible for enhancing brand recognition via networking events and trade shows. Organize legislative visits, Open Houses, Health Fair and community events. Website and Social Media administrator. Maintain existing and build new community relationships. Grant seeker/writer.

Deliver training to clients and corporate staff in multi-state locations in addition to coordinating training efforts for Chattanooga office. Act as Lead Trainer and Subject Matter Expert for business process off-shore vendor. Work with management to design and develop workflows that cater to individual training needs along with designing and developing training materials that meet SAS70 standards.

Supervise and coordinate daily activities of provider data administrators. Monitor production and quality results and coordinate with training/auditing to implement process improvement when necessary. Load and review provider demographics for clients. Interview, hire and discharge employees. Interpret and enforce company policy and practices to employees. Promote a professional and team building environment.

Train and supervise new and existing employees. Responsible for the development and delivery of training material and front-line management responsibilities. Material expounds on areas of healthcare and HR related pieces including but not limited to Medical, Dental and Vision benefit structure, HIPAA, FMLA, STD, Corporate Compliance, Employment Laws and Diversity. Responsibilities also include delivering Soft Skills and Age Awareness training to groups. Training audience focused on Claim, Customer Service and Provider Relations staff. Served as Project Manager for various off-site client training sessions and New Employee Orientation.