Bill is responsible for new business development and managing the day to day operations at Kelevra Ideas. Bill thrives on solving problems for his clients, especially when other companies have deemed those problems to be impossible to solve. Bill believes that every problem has a solution when you have the right people on your team and he has a knack for bringing together the right mix of people to create customized solutions for Kelevra’s clients.Before starting Kelevra Ideas, Bill spent a year living and working in Asia. While there, he observed mobile marketing and social media trends, and noticed something interesting. Businesses in Asia were ahead of the curve when it came to adopting digital marketing strategies. In 2010 every billboard he saw in Asia included a hashtag. He didn’t notice it as much in the States until a year later. In early 2011, Instagram was huge over there, and now it’s finally taken off here. Bill continues to travel to Asia regularly to spot trends and stay on top of what’s new in digital marketing. Helping his clients stay on the cutting edge is one of the things Bill enjoys most about his work with Kelevra.

Worked with rights holders in the music/entertainment/sport industries to license mobile content and sell to local content providers and wireless carries. Carriers included Telmoksel, XL, and Indosat. Content including biographical info for SMS promotions, photos, videos, voice notes, as well as merchandise.

Setup and managed in-stadium SMS, WiFi, and Bluetooth promotions at major athletic events. Managed a group of 15 game-day employees. Athletic partners included the Pittsburgh Steelers, Pittsburgh Pirates, University of Pittsburgh, Ohio State University, University of Dayton, and Penn State University.