Senior Director, Digital Marketing
Current
Feb 2023 - Present
AeroLeads people directory · profile
Billy Grace Email & Phone Number
Senior Director, Digital Marketing at Primrose Schools
at
Primrose Schools
1 work email found
@primroseschools.com
3 phones found area 678, 404, and 561
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, Digital Marketing at Primrose Schools
Location
Atlanta Metropolitan Area, United States
Who is Billy Grace? Overview
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Quick answer
Billy Grace is listed as Senior Director, Digital Marketing at Primrose Schools at Primrose Schools, based in Atlanta Metropolitan Area, United States. AeroLeads shows a work email signal at primroseschools.com, phone signal with area code 678, 404, 561, and a matched LinkedIn profile for Billy Grace.
Billy Grace previously worked as Senior Director, Digital Marketing at Primrose Schools and Director, Digital Marketing at Primrose Schools. Billy Grace holds Masters Of Business Administration from Georgia College & State University.
Company email context
Email format at Primrose Schools
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{first_initial}{last}@primroseschools.com
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Profile bio
About Billy Grace
A marketing technologist and entrepreneur at heart with 15+ years of experience in digital and social media strategy, performance marketing, content marketing, web design, e-commerce, email, CRM and analytics. A leader focused on identifying opportunities, maximizing the potential of people and platforms, building stronger relationships between brands and consumers, and producing measurable results.
Listed skills include Social Media, Marketing, Facebook, Social Media Marketing, and 46 others.
Current workplace
Billy Grace's current company
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12 roles
Billy Grace work experience
A career timeline built from the work history available for this profile.
Director, Digital Marketing
Feb 2021 - Feb 2023
National Director, Digital Strategy
Orchestrate implementation of integrated digital content and experiences that drives awareness, consideration, fundraising, advocacy and attendance through websites, social, email and paid media (social, digital and search).Exceeded digital fundraising goal, setting a new record in 2020, by embracing human services messaging and strategy amid the COVID-19 pandemic and financial uncertainty.Led re-design and re-platform of websites resulting in a 28% increase in traffic, higher donation and Club search conversion, and a deeper level of engagement.Launched a new, digital storytelling hub - “News & Stories” – that serves to demonstrate impact, establish authority, and provide resources. Traffic has consistently experienced double-digit growth annually and is a primary conversion driver.Oversee social strategies and influencer activations with Fortune 500 corporate partners and personalities such as Katy Perry, Kane Brown, Shaq and Mario Lopez.Secured $550K+ in pro bono media, hosting/API usage and strengthened relationships with Google, Facebook, LinkedIn and TikTok.Implemented a new email marketing and automation platform to serve as the hub for constituent pathways, including integrations/migration, data cleansing, custom preference center and conversion optimization. Established and develop a team (5 total; 4 direct reports) responsible for campaign execution, partner activation, community management and channel optimization.Manage digital budget, current agency relationships and evaluate new opportunities.Create the vision, road map, and ROI analysis for investments to support current and potential digital products, guiding and influencing buy-in from senior leaders.Consult with partners in resource development, government relations, alumni, IT, youth development and legal to improve their digital strategies in support of org objectives.
Jan 2018 - Feb 2021
Director, Digital Strategy
Dec 2015 - Dec 2017
Digital Marketing Manager
Thought leader on all digital strategy including web, mobile, social, gaming and emerging platforms. Manage past purchaser and upsell email marketing programs accounting for $2.5 million in revenue. Maintain domestic and international tickets portal, domestic online merchandise store and campaign microsites. Educate team on digital advertising best practices and oversee digital media buying and creative. Championed a full website analytics audit and engaged an award-winning Drupal agency to optimize purchase path and build a responsive template. Collaborate with partnership marketing team on digital proposals and activation.
Feb 2015 - Dec 2015
Interactive Marketing Manager
Led park’s transition to a new CMS driven website and enterprise ticketing system, from concept through to deployment. Online sales increased 30% YOY. Launched a new mobile website and app with a native shopping cart, trip planning features, and “at the park” tools to enhance guest experience. Managed social media team and strategy, increasing Facebook followers 244% and Twitter fans 382%. Fostered active, engaged communities to learn from guests and share the brand’s story. Activated e-mail and CRM campaigns to over 310k segmented subscribers, monitored performance, and acted on insights. Collaborated with team on digital media, search, and social advertising creative development, buying and placement. Partnered with other Herschend Family Entertainment brands, including Dollywood and Silver Dollar City, to create benchmark metrics in web and social analytics.
Jan 2013 - Feb 2015
Interactive Marketing Specialist
Developed digital media campaigns on web, social and mobile that supported marketing strategies. Collaborated with the Park’s media buying agency to facilitate paid search, display, and interactive media. Tracked and analyzed digital, e-mail, and CRM campaigns. Maintained social media presence across various platforms (Facebook, Twitter, YouTube, etc.) and instituted an after hours monitoring strategy. Supported rich media and new technologies on website. Optimized site content for maximum visibility and ranking in major search engines (SEO).
Mar 2012 - Dec 2012
Marketing Coordinator
· Designed and launched new corporate website· Managed online search engine advertising campaigns· Integrated custom online help desk solution based on Kayako platform· Refined user interface for Hartsfield-Jackson Atlanta International Airport digital way finding directory
May 2008 - Mar 2012
Founder And Designer
Bg Web Design & Development
· Built entrepreneurial website design company· Generated profitability by consistently exceeding client expectations· Managed online solutions for clients including bluegrass artist The DejaBlue Grassband, The Shopping Queen, guest on Atlanta’s NBC affiliate, and Drexler Shower Door, EBSCO Research’s Best Pick for 2011
Jan 2007 - Mar 2012
Student Government Chief Of Staff
· Served as the head of staff in designated area, managing internal team· Directed public relations efforts to ensure that the student body is informed of all actions taken by SGA· Organized university homecoming concerts for five consecutive years featuring Grammy-nominated artists B.o.B and Mute Math, as well as Sister Hazel, Cartel, and Sean Kingston, with average attendance of over 4000+ members of campus community
Aug 2010 - May 2011
Marketing Intern And Gui Designer
· Advanced mobile field service product line by designing custom graphical user interfaces for client base including Prologix, Trane, Cardinal, Praxair, Mission Foods, Pike, Sears, and Tomra· Initiated user behavior improvements with team of developers· Completed next generation concept design of web presence
Jun 2007 - Aug 2008
Intern, Visual Merchandising
Storehouse Furniture
· Provided product development support in a corporate environment· Led inventory initiative for props and accessories used at photo shoots· Designed packaging and collateral for first store branded holiday CD initiative
Jun 2004 - May 2005
2 education records
Billy Grace education
Masters Of Business Administration
Georgia College & State University
B.B.A., Marketing
Georgia College & State University
FAQ
Frequently asked questions about Billy Grace
Quick answers generated from the profile data available on this page.
What company does Billy Grace work for?
Billy Grace works for Primrose Schools.
What is Billy Grace's role at Primrose Schools?
Billy Grace is listed as Senior Director, Digital Marketing at Primrose Schools at Primrose Schools.
What is Billy Grace's email address?
AeroLeads has found 1 work email signal at @primroseschools.com for Billy Grace at Primrose Schools.
What is Billy Grace's phone number?
AeroLeads has found 3 phone signal(s) with area code 678, 404, 561 for Billy Grace at Primrose Schools.
Where is Billy Grace based?
Billy Grace is based in Atlanta Metropolitan Area, United States while working with Primrose Schools.
What companies has Billy Grace worked for?
Billy Grace has worked for Primrose Schools, Boys & Girls Clubs Of America, Harlem Globetrotters, Stone Mountain Park, and Capital Signs.
How can I contact Billy Grace?
You can use AeroLeads to view verified contact signals for Billy Grace at Primrose Schools, including work email, phone, and LinkedIn data when available.
What schools did Billy Grace attend?
Billy Grace holds Masters Of Business Administration from Georgia College & State University.
What skills is Billy Grace known for?
Billy Grace is listed with skills including Social Media, Marketing, Facebook, Social Media Marketing, Event Planning, Illustrator, Social Networking, and Seo.
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