Orchestrate implementation of integrated digital content and experiences that drives awareness, consideration, fundraising, advocacy and attendance through websites, social, email and paid media (social, digital and search).Exceeded digital fundraising goal, setting a new record in 2020, by embracing human services messaging and strategy amid the COVID-19 pandemic and financial uncertainty.Led re-design and re-platform of websites resulting in a 28% increase in traffic, higher donation and Club search conversion, and a deeper level of engagement.Launched a new, digital storytelling hub - “News & Stories” – that serves to demonstrate impact, establish authority, and provide resources. Traffic has consistently experienced double-digit growth annually and is a primary conversion driver.Oversee social strategies and influencer activations with Fortune 500 corporate partners and personalities such as Katy Perry, Kane Brown, Shaq and Mario Lopez.Secured $550K+ in pro bono media, hosting/API usage and strengthened relationships with Google, Facebook, LinkedIn and TikTok.Implemented a new email marketing and automation platform to serve as the hub for constituent pathways, including integrations/migration, data cleansing, custom preference center and conversion optimization. Established and develop a team (5 total; 4 direct reports) responsible for campaign execution, partner activation, community management and channel optimization.Manage digital budget, current agency relationships and evaluate new opportunities.Create the vision, road map, and ROI analysis for investments to support current and potential digital products, guiding and influencing buy-in from senior leaders.Consult with partners in resource development, government relations, alumni, IT, youth development and legal to improve their digital strategies in support of org objectives.

Thought leader on all digital strategy including web, mobile, social, gaming and emerging platforms. Manage past purchaser and upsell email marketing programs accounting for $2.5 million in revenue. Maintain domestic and international tickets portal, domestic online merchandise store and campaign microsites. Educate team on digital advertising best practices and oversee digital media buying and creative. Championed a full website analytics audit and engaged an award-winning Drupal agency to optimize purchase path and build a responsive template. Collaborate with partnership marketing team on digital proposals and activation.

Led park’s transition to a new CMS driven website and enterprise ticketing system, from concept through to deployment. Online sales increased 30% YOY. Launched a new mobile website and app with a native shopping cart, trip planning features, and “at the park” tools to enhance guest experience. Managed social media team and strategy, increasing Facebook followers 244% and Twitter fans 382%. Fostered active, engaged communities to learn from guests and share the brand’s story. Activated e-mail and CRM campaigns to over 310k segmented subscribers, monitored performance, and acted on insights. Collaborated with team on digital media, search, and social advertising creative development, buying and placement. Partnered with other Herschend Family Entertainment brands, including Dollywood and Silver Dollar City, to create benchmark metrics in web and social analytics.

Developed digital media campaigns on web, social and mobile that supported marketing strategies. Collaborated with the Park’s media buying agency to facilitate paid search, display, and interactive media. Tracked and analyzed digital, e-mail, and CRM campaigns. Maintained social media presence across various platforms (Facebook, Twitter, YouTube, etc.) and instituted an after hours monitoring strategy. Supported rich media and new technologies on website. Optimized site content for maximum visibility and ranking in major search engines (SEO).

· Designed and launched new corporate website· Managed online search engine advertising campaigns· Integrated custom online help desk solution based on Kayako platform· Refined user interface for Hartsfield-Jackson Atlanta International Airport digital way finding directory

· Built entrepreneurial website design company· Generated profitability by consistently exceeding client expectations· Managed online solutions for clients including bluegrass artist The DejaBlue Grassband, The Shopping Queen, guest on Atlanta’s NBC affiliate, and Drexler Shower Door, EBSCO Research’s Best Pick for 2011

· Served as the head of staff in designated area, managing internal team· Directed public relations efforts to ensure that the student body is informed of all actions taken by SGA· Organized university homecoming concerts for five consecutive years featuring Grammy-nominated artists B.o.B and Mute Math, as well as Sister Hazel, Cartel, and Sean Kingston, with average attendance of over 4000+ members of campus community

· Advanced mobile field service product line by designing custom graphical user interfaces for client base including Prologix, Trane, Cardinal, Praxair, Mission Foods, Pike, Sears, and Tomra· Initiated user behavior improvements with team of developers· Completed next generation concept design of web presence

· Provided product development support in a corporate environment· Led inventory initiative for props and accessories used at photo shoots· Designed packaging and collateral for first store branded holiday CD initiative