Billy H. Email & Phone Number

Freelance artist with representation by Canada's premiere Artist Management Firm JUDY INCProcurement, design and execution of On-set Creative for Commercial Still & Motion advertising Content Creation for traditional legacy media, E-commerce & Social Media consumptionLocations vary from large scale Production Studios like S.Joseph Communications & TransCon Premedia to Brand Activation direct for Brand or 3rd party agency/vendor.CLIENTS:AMAZONRIOCANWalMart HomeDepotMcCainCanadian TirePadernoVidaNoma

Formulated strategy and drafted strategic marketing plans for all channels - retail, on-premise, private shopping, digital, social, experiential. Translated high level objectives into regionally relevant, actionable plans. Personally responsible for multi-million dollar annual A & P budget. Lead all retail & visual merchandising programs, provincial sales training & performance, inventory, logistics/shipping, demand planning Managed all external agency relationships- collaborate with key internal stakeholders cross-departmentally and deliver creative briefs to ensure smooth communication and efficient workflows. Managed partner project timelines, critical paths & deliverables effectively to execute projects within scope. Negotiated ALL BRAND PARTNERSHIPS and PROJECTS ranging from influencer content to retail architecture builds, gaining brand approvals from multiple stakeholders. Liaised with executive management, sales leads and regional teams to facilitate effective training, implementation and proper post-mortem evaluation/reporting.

Toronto, Ontario, Canada

Account Management – established relationships with all local and regional stakeholders through excellent customer service, responding to customer needs and resolving issues/problems effectively and timely. Invoicing, accounts receivable, budgeting & corporate expense mgmt. Market level sales - analyzed all relevant category, customer, competition and consumer data to ensure 100% in-stocks of critical skus, implemented sales plans, lead all sales calls. Conceptualized & communicated activation tactics and consumption driving initiatives to field teams & key account partners to drive volume and distribution with positive ROI. Grew territory revenues by 40% via regional brand events and consumer facing initiatives and programs. Contributed to volume, share and horizontal distribution Regained significant market share in Toronto market. Created awareness and drove demand with consumer trial/sampling campaigns, product knowledge, staff education and business development

Ottawa, Canada Area

Ran parliamentary office in The Justice Building for sitting MP on the Standing Committee on Finance (2 assistants, 5 interns) Prepared extensive debate/background research- heavy statistical and analytical review of topics ranging from digital payments, open data in government, digitization of institutional services, social innovation and the partnership of private sector with government bodies. Project Management of all diplomatic event planning and execution - Olympic torch ceremonies, consular visits, lobbying luncheons etc. Speech writing, Press releases, constituent correspondence, travel, scheduling, clerical & administration.

Toronto, Canada Area

Brand marketing role for Canada’s largest Nightlife and Hospitality firm. Leverage B2B accounts, diversified sponsorship channel, increased profit via events & right-angle content marketing. Track profitability sell-in broader range of sponsor products, increased value and maximized returns by driving engagement Crafted unique hospitality concept brands from the ground up- logo design, corporate identity and language Launch marketing programs for restaurants, bars, nightclubs using classic & guerrilla marketing tactics/strategies, targeting younger demographic

Bachelor Of Arts (B.A.), Criminal Justice And Corrections, Honours

Activities and Societies: Harriet Stairs Award Nominee Dean's List Recipient all 4 years

Bachelor'S Degree, Fashion Merchandising

Master'S Degree, Public Policy & Governance

Activities and Societies: Research to be reviewed.