Billy Chan Email and Phone Number
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Seasoned, results-driven marketing professional with strong analytical background. Over 15 years of business experience in marketing, finance, project and client management in Fortune 100 companies. Strong ability to leverage fact based approach to marketing ensuring positive profitability and strong ROI.Specialties: Direct marketing. Loyalty marketing. Acquisition marketing. Product management. Acquisition strategy, early engagement, and lifecycle management. Channel management. Rewards program and partnership management. Segmentation. Project management. Customer research. Client management. Agency and campaign management. B2C and B2B marketing experience. Forecasting. Budgeting management. Vendor management. Creative strategy and testing.
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Director, Loyalty & EngagementThe Npd Group Jun 2018 - PresentPort Washington, New York, United States -
Marketing ManagerConsumer Reports Mar 2017 - May 2018Greater New York City Area -
Marketing Consultant – Digital WalletsCiti Mar 2016 - Feb 2017Greater New York City AreaConducted consumer research to define value proposition, marketing message and benefits hierarchy for launch of Citi proprietary digital wallet. Partnered with creative agency to develop product positioning, messaging and marketing assets for acquisition and early engagement. -
Senior Marketing Manager - AcquisitionAmerican Express May 2011 - May 2015New York, NyManage acquisition strategy for American Express Personal Savings online banking product across multiple acquisition channels – Direct Mail, Email, Print Media and Online affiliate marketing. Develop strategies to maximize channel effectiveness, including formulating and executing test and learn agenda, and optimizing activities across all managed channels. Define key metrics of success. Manage multiple internal & external agency relationships. Oversee multi-million dollar marketing budget. Optimize investment strategies to maximize ROI. Lead team of two direct reports. -
Senior Manager - Segment Marketing And StrategyAmerican Express Mar 2008 - Apr 2011Formulated strategies to drive segment revenue growth. Leverage analytics to identify and size incremental growth opportunities. Developed strategy to drive acquisition and increase retention for Corporate Platinum Card. Led creation of digital marketing roadmap to transform the cardmember experience to drive engagement and track behavior to develop targeted relevant customer communication. Led team to create value proposition for Global Client Group segment to build loyalty and entrench existing clients and to win new business.
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Vp - Program Manager - Product ManagementCitigroup - Citi Cards Nov 2006 - Feb 2008Managed largest company-branded credit card portfolio which generates over $20 Billion in Sales & over $800 Million in EBIT. Developed marketing communication strategy utilizing customer life-cycle management principles to increase usage and sales engagement for existing customer base.
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Senior Manager - Loyalty Marketing - American Express OpenAmerican Express May 2004 - Nov 2006Managed Membership Rewards Program for OPEN small business customer base. Led cross functional effort to develop profitability-based targeting model for reward program enrollment. Developed and executed multi-treatment and multi-channel customer marketing strategy to test effectiveness of model. Managed major airline and telecommunication partner relationships for OPEN small business customer discount program. Developed marketing strategies to increase charge volume for program partners and to leverage partner relationships to drive customer charge volume for OPEN.
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Senior ConsultantAmerican Express Tax And Business Services Mar 2003 - Mar 2004Developed and utilized financial models for the valuation of private companies, intangible assets, and shareholder equity using standard valuation methodologies (Discounted Cash Flow Analysis, Capitalized Cash Flow Analysis, Market Multiple Analysis, and Transaction Analysis).
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Business Development ManagerCatalina Marketing Corp. Sep 2002 - Mar 2003Consulted with consumer package goods clients to identify strategic marketing opportunities. Developed and presented targeted marketing strategies to support identified opportunities. Managed client relationship with major consumer package good company to expand relationship and increase revenue for the company. -
Strategic Marketing InternJohnson & Johnson May 2001 - Jul 2001Conducted strategic analysis of key global competitors; presented findings, addressed future implications and recommended strategies to senior management. Analyzed professional marketing programs around the world to develop best practices and program proposals for new and existing markets in order to gain professional endorsement of product. Led team to develop design options for globalization of product packaging. -
Senior Associate - Corporate Value ConsultingPricewaterhousecoopers Jul 1997 - Jun 2000Prepared proposals, interviewed company management, and wrote comprehensive reports for valuation consulting engagements. Presented findings to senior management. Managed day-to-day client relationships as project team lead for multiple concurrent engagements. Supervised team of 4 on the valuation of 10 Asian financial entities used by a major financial institution as part of $9 billion acquisition. Performed industry analysis to determine the appropriate comparable companies to utilize for valuation models.
Billy Chan Skills
Billy Chan Education Details
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Marketing And Corporate Strategy
Frequently Asked Questions about Billy Chan
What company does Billy Chan work for?
Billy Chan works for The Npd Group
What is Billy Chan's role at the current company?
Billy Chan's current role is Seasoned Marketing Professional - Strategy, Acquisition, Loyalty, Product Management with Strong Analytical Background.
What is Billy Chan's email address?
Billy Chan's email address is bi****@****hoo.com
What is Billy Chan's direct phone number?
Billy Chan's direct phone number is (800) 333*****
What schools did Billy Chan attend?
Billy Chan attended New York University - Leonard N. Stern School Of Business, University Of Michigan - Stephen M. Ross School Of Business.
What skills is Billy Chan known for?
Billy Chan has skills like Strategy, Segmentation, Analytics, Marketing Strategy, Competitive Analysis, Product Management, Business Development, Marketing, Direct Marketing, Marketing Communications, Management, Customer Acquisition.
Who are Billy Chan's colleagues?
Billy Chan's colleagues are Donna Demarzo, Qamar Iqbal, Akhilesh Dubey, Angelo Palma, Aydan Schaber, Agnes Moineau, Philippe Cabin Saint Marcel.
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Billy Chan
Greater Boston4datarobot.com, gmail.com, datarobot.com, yugabyte.com1 +161773XXXXX
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Billy Chan
Model Development Group Manager Analytics And Portfolio Management At PncBroadview Heights, Oh -
3chanpunzalan.com, chanlawoffices.com, gmail.com -
Billy Chan
New York, Ny6gmail.com, ubs.com, klsdiversified.com, kruiskerkdiever.nl, kruiskerkdiever.nl, owslp.com
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