I provide social media strategy, content optimization, and project management services for various clients and brands.

I oversee both the Account Management and Creative Services team at Atmosfarm. We provide multi-platform content syndication for digital-first talent and video creators. Our partnerships with YouTube, Snapchat, Meta, and TikTok have allowed our clients to reach a wider audience while staying true to their brand and effectively monetizing their content. Some of our clients include Ryan Trahan, Moriah Elizabeth, NerdECrafter, Emojoie, Rosanna Pansino, Michelle Khare, and Zhong.

I worked on Meta's Top Creators & Emerging Talent team under Entertainment Media Partnerships to launch a variety of creator tools & monetization programs. We supported our colleagues across many principles, including Product, Marketing, Community Management, and Support. During my time there, we successfully grew our talent coverage across the platform, supported the growth of monetization products, crossed +1 Billion views on Facebook Watch, launched Creator Studio, introduced Instagram Reels, and helped our partners navigate the uncertainty of content creation during COVID-19.Products:• Creator Studio• IGTV Monetization• Instagram Reels• Fan Subscriptions• Facebook Stars• Ads on ReelsPrograms:• Facebook & Instagram Creator Day• VidCon Speaker & Panelist• We The Culture• Black Creator Community Program

• Led teams of Creator Developers, Creator Strategists, and Talent Managers who collectively cover thousands of clients• Created team KPIs & OKRs, tracked performance, prioritized team sprints, and reported progress to the Executive team• Executed a team reorganization and restructure in order to support new lines of Creator Services• Developed workflows and ran day-to-day operations for the Creator division touching various services, departments, and stakeholders• Supported Fullscreen’s direct-to-fan services including creator merchandising, live touring, Fullscreen Direct (business intelligence product), as well as brand sales & activations• Acted as Creator division’s business lead for the Product & Engineering team • Delivered a prototype of the Creator Portal, and field tested through 1:1 interviews at trade shows• Launched a proprietary CRM & project management tool for the internal Creator teams

• Managed a large roster of creators within a variety of verticals including Fullscreen’s top creators: Tipsy Bartender, Unbox Therapy, Colin Furze, UrAvgConsumer, LinusTechTips, Gemma Stafford, and Matt Stonie• Booked seven figures in deals to creators through Fullscreen’s Integrated Marketing team and external talent buyers• Negotiated various agreements such as network partnerships, brand sponsorships & endorsements, appearances, and production deals• Pitched and sold Fullscreen’s suite of creator services• On-boarded creators into Fullscreen’s network and technology suite• Provided social platform strategies, best practices, optimization techniques, and data analysis reports• Developed multi-platform programming strategies, content schedules, and creator collaboration plans with talent

• Provided administrative duties for three agents including calendar management and phone sheets• Liaised between agents and entities in the business such as casting directors, advertising agencies, production companies, and print agencies• Oversaw multiple projects through casting, booking, production, broadcast, and renogotiation phases • Updated monthly documents which delineate commercial conflicts, department bookings, and client availabilities• Participated in the discussion to represent new potential clients• Assisted in construction of client contracts, negotiations, and agreements • Prepared Taft Hartley submissions to the Screen Actors Guild for nonunion actors • Managed client accounts on The Casting Network and Casting Frontier