Billy Masuku

Billy Masuku Email and Phone Number

Chief Solutions Catalyst | Marketing Innovation and Business Growth Strategist @ Johannesburg, GP, ZA
Johannesburg, GP, ZA
Billy Masuku's Location
City of Johannesburg, Gauteng, South Africa, South Africa
About Billy Masuku

Imminent Marketing Sensei | Digital Marketer | Brand Manager | Campaign Planner | Wordsmith | Creative | Cool Twin 😎 #BornToDoGreatThingsMarketing professional with thorough hands-on experience in many aspectswithin the marketing fraternity; has experience working with global crossfunctional teams with brand management and digital with the pharmaceutical, beauty and finance industries. I am driven, hardworking and a quicker learnerwhich is a valuable skillset in terms of training purposes. I can work within teams as well as remotely. I believe that taking initiative is the first step in problem-solving and is a catalyst in one's growth.

Billy Masuku's Current Company Details
Freelance

Freelance

Chief Solutions Catalyst | Marketing Innovation and Business Growth Strategist
Johannesburg, GP, ZA
Billy Masuku Work Experience Details
  • Freelance
    Chief Solutions Catalyst | Marketing Innovation And Business Growth Strategist
    Freelance
    Johannesburg, Gp, Za
  • Freelance
    Marketing Consultant
    Freelance Apr 2021 - Present
    City Of Johannesburg, Gauteng, South Africa
    •Responsible for updating the CRM and keeping a running spreadsheet of daily activity•Promoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization (SEO) Display Advertising, Social Media, Mobile Advertising, and website solutions to generate new business within the client's market•Audited clients marketing strategies and assisted them with maximizing their presence and relevance online•Defined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversions•Communicated effectively all steps and expectations of digital marketing campaigns•Consulted marketing team on how to manage and incorporate new ideas to increase visitors and conversions•Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports•Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions
  • Bee Novation
    Marketing Consultant
    Bee Novation Apr 2020 - Mar 2021
    •Develop corporate marketing plan and tactical marketing strategies.•Oversee and manage advertising and merchandising programs.•Plan and implement research gathering and information projects.•Conduct and interprets market research for local market planning and goal setting.•Gather information to identify opportunities, present insights, conclusions and recommendations•Conceive and develop efficient and intuitive marketing strategies•Execute marketing strategies and reporting on results•Responsible for internal and external brand company communication (newsletters, advice pack, social media, email notifications, etc .)•Conduct market research and analysis to evaluate trends, brand awareness and competition venturesCollaborate with Sales Team to Initiate and control surveys to assess customer requirements and dedication• Assist in copywriting for diverse marketing distributions (brochures, press releases, website material etc.)•Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities•Host marketing events•Monitor progress of campaigns using various metrics and submit reports of performance•Collaborate with managers in preparing budgets, monitoring expenses and competitors’ marketing activities•Analyzed various digital marketing tools to develop well-rounded strategy for client.•Increased website traffic 200% by implementing successful Google AdWords campaign.•Marketed to over 400 customers by use of MailChimp e-mail marketing service.
  • Concord Cranes
    Debtors Clerk
    Concord Cranes May 2018 - Feb 2020
    Johannesburg Area, South Africa
    • Coding of accounts receivable – Local• Ensuring that payments are allocated correctly to client debtor accounts• Identifying high risk customers and escalating to the Credit Manager/Financial Manager for further assistance• Collection of overdue debtor accounts (Local) using age analysis from 30days• Preparation of book reviews on Monthly basis for all +120 days clients• Compiling and sending a Top 20 Debtor List to the Credit Manager on Monthly basis• Liaising with CFO regarding the handing over/written off of client’s debtor accounts, and any queries that may arise• Ensuring that all decisions and requests relating to overdue accounts are documented and run by the Credit/Financial Manager before processing• Conducting quality checks on overdue invoices (check if there is no money held in Trust) and request trust transfers to be allocated to the debtors account• Clearing/Maintaining of client debtor accounts (credit notes, unallocated payments, discounts and over payments)• Preparing paperwork of refunds, write offs and hand over accounts• Ensuring that credit notes and over payments are allocated before Month end closure
  • Avon Justine
    Campaign Planning Associate
    Avon Justine Dec 2016 - Jul 2017
    Johannesburg Area, South Africa
    • Resolve MAPS system issues on a daily basis, and also come up with alternative pagination flows for brochure.• MAPS, E-Profile and Horizon loading and maintenance (including working with EBM and Systems Support to rectify issues)• Leader List loading and checking , paginations and flow book maintenance • Compile Energy Charts for Quarter Reviews• Ensure readiness for each campaign before live date• Test Invoices with Finance• Proof-checking of Brochures• Risk review for each campaign before Live Date• Ad-Hoc Campaign Planning projects• Brainstorm and compile creative briefs• Create reports and and present findings
  • Gsk
    Assistant Marketing Campaign Manager On Therapeutic Oral Healthcare
    Gsk Nov 2015 - May 2016
    Johannesburg Area, South Africa
    • Manage the Therapeutic Oral Healthcare portfolio in the interim of recruitment of Marketing Campaign Manager• Accountable for accelerated share, sales and profit delivery for year 1 of 3 >1 plan • Execute highly effective marketing activation programmes for brand to deliver commercial goals aligned to Winning Formula • Actively champion brand initiatives cross functionally through project team meetings and PMB process to ensure timely and excellent market implementation • Provide brand data and analytics to input into the core commercial cycle and S&OP processes in market to support delivery of agreed forecasting and service levels • Accountable for brand performance tracking and recommending remedial action • Ensure all activity is compliant with global category guidelines and local regulatory/medical/legal requirements • Lead LOC Market Activation Plan development and provide rigorous data input into 3-1 Financial planning process • Partner with Area Marketing team to deliver winning marketing and innovation plans for LOC based on actionable commercial, competitor and consumer insight to drive LOC brand share and equityResponsibilities: • Closely monitors and analyzes sales volumes, market share trends and competitive activity.• Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.• Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. • Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).• Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs
  • Gsk
    Marketing Graduate
    Gsk Feb 2015 - May 2016
    Johannesburg Area, South Africa
    Assist GPM with days to day tasks on brand and be included on scope of work- NPD launches- Activations- Research briefs and analysis- Mkt share analysis and reports- Other day to day tasks across functions
  • Capitec Bank
    Service Consultant
    Capitec Bank Aug 2009 - Jan 2014
    Manage client relations>Cold calling to market current products and services offered by the bank>Upon request give presentations to prospective clients>Conduct training sessions when requested>Process credit applications>Opening Savings Accounts>Bank Teller>Reviewing Credit Granting mandates upon absence of Branch Manager>Branch Administration>Debt Collection (equipped to use Naedo Web)

Billy Masuku Education Details

  • Imm Graduate School
    Business, Management, Marketing, And Related Support Services
  • Vega School Of Brand Leadership
    Vega School Of Brand Leadership
    Brand Leadership
  • Highveld Park High School
    Highveld Park High School

Frequently Asked Questions about Billy Masuku

What company does Billy Masuku work for?

Billy Masuku works for Freelance

What is Billy Masuku's role at the current company?

Billy Masuku's current role is Chief Solutions Catalyst | Marketing Innovation and Business Growth Strategist.

What schools did Billy Masuku attend?

Billy Masuku attended Imm Graduate School, Vega School Of Brand Leadership, Highveld Park High School.

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