Imminent Marketing Sensei | Digital Marketer | Brand Manager | Campaign Planner | Wordsmith | Creative | Cool Twin đ #BornToDoGreatThingsMarketing professional with thorough hands-on experience in many aspectswithin the marketing fraternity; has experience working with global crossfunctional teams with brand management and digital with the pharmaceutical, beauty and finance industries. I am driven, hardworking and a quicker learnerwhich is a valuable skillset in terms of training purposes. I can work within teams as well as remotely. I believe that taking initiative is the first step in problem-solving and is a catalyst in one's growth.
Freelance
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Chief Solutions Catalyst | Marketing Innovation And Business Growth StrategistFreelanceJohannesburg, Gp, Za
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Marketing ConsultantFreelance Apr 2021 - PresentCity Of Johannesburg, Gauteng, South Africaâ˘Responsible for updating the CRM and keeping a running spreadsheet of daily activityâ˘Promoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization (SEO) Display Advertising, Social Media, Mobile Advertising, and website solutions to generate new business within the client's marketâ˘Audited clients marketing strategies and assisted them with maximizing their presence and relevance onlineâ˘Defined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversionsâ˘Communicated effectively all steps and expectations of digital marketing campaignsâ˘Consulted marketing team on how to manage and incorporate new ideas to increase visitors and conversionsâ˘Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reportsâ˘Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions
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Marketing ConsultantBee Novation Apr 2020 - Mar 2021â˘Develop corporate marketing plan and tactical marketing strategies.â˘Oversee and manage advertising and merchandising programs.â˘Plan and implement research gathering and information projects.â˘Conduct and interprets market research for local market planning and goal setting.â˘Gather information to identify opportunities, present insights, conclusions and recommendationsâ˘Conceive and develop efficient and intuitive marketing strategiesâ˘Execute marketing strategies and reporting on resultsâ˘Responsible for internal and external brand company communication (newsletters, advice pack, social media, email notifications, etc .)â˘Conduct market research and analysis to evaluate trends, brand awareness and competition venturesCollaborate with Sales Team to Initiate and control surveys to assess customer requirements and dedication⢠Assist in copywriting for diverse marketing distributions (brochures, press releases, website material etc.)â˘Maintain relationships with media vendors and publishers to ensure collaboration in promotional activitiesâ˘Host marketing eventsâ˘Monitor progress of campaigns using various metrics and submit reports of performanceâ˘Collaborate with managers in preparing budgets, monitoring expenses and competitorsâ marketing activitiesâ˘Analyzed various digital marketing tools to develop well-rounded strategy for client.â˘Increased website traffic 200% by implementing successful Google AdWords campaign.â˘Marketed to over 400 customers by use of MailChimp e-mail marketing service. -
Debtors ClerkConcord Cranes May 2018 - Feb 2020Johannesburg Area, South Africa⢠Coding of accounts receivable â Local⢠Ensuring that payments are allocated correctly to client debtor accounts⢠Identifying high risk customers and escalating to the Credit Manager/Financial Manager for further assistance⢠Collection of overdue debtor accounts (Local) using age analysis from 30days⢠Preparation of book reviews on Monthly basis for all +120 days clients⢠Compiling and sending a Top 20 Debtor List to the Credit Manager on Monthly basis⢠Liaising with CFO regarding the handing over/written off of clientâs debtor accounts, and any queries that may arise⢠Ensuring that all decisions and requests relating to overdue accounts are documented and run by the Credit/Financial Manager before processing⢠Conducting quality checks on overdue invoices (check if there is no money held in Trust) and request trust transfers to be allocated to the debtors account⢠Clearing/Maintaining of client debtor accounts (credit notes, unallocated payments, discounts and over payments)⢠Preparing paperwork of refunds, write offs and hand over accounts⢠Ensuring that credit notes and over payments are allocated before Month end closure -
Campaign Planning AssociateAvon Justine Dec 2016 - Jul 2017Johannesburg Area, South Africa⢠Resolve MAPS system issues on a daily basis, and also come up with alternative pagination flows for brochure.⢠MAPS, E-Profile and Horizon loading and maintenance (including working with EBM and Systems Support to rectify issues)⢠Leader List loading and checking , paginations and flow book maintenance ⢠Compile Energy Charts for Quarter Reviews⢠Ensure readiness for each campaign before live date⢠Test Invoices with Finance⢠Proof-checking of Brochures⢠Risk review for each campaign before Live Date⢠Ad-Hoc Campaign Planning projects⢠Brainstorm and compile creative briefs⢠Create reports and and present findings -
Assistant Marketing Campaign Manager On Therapeutic Oral HealthcareGsk Nov 2015 - May 2016Johannesburg Area, South Africa⢠Manage the Therapeutic Oral Healthcare portfolio in the interim of recruitment of Marketing Campaign Manager⢠Accountable for accelerated share, sales and profit delivery for year 1 of 3 >1 plan ⢠Execute highly effective marketing activation programmes for brand to deliver commercial goals aligned to Winning Formula ⢠Actively champion brand initiatives cross functionally through project team meetings and PMB process to ensure timely and excellent market implementation ⢠Provide brand data and analytics to input into the core commercial cycle and S&OP processes in market to support delivery of agreed forecasting and service levels ⢠Accountable for brand performance tracking and recommending remedial action ⢠Ensure all activity is compliant with global category guidelines and local regulatory/medical/legal requirements ⢠Lead LOC Market Activation Plan development and provide rigorous data input into 3-1 Financial planning process ⢠Partner with Area Marketing team to deliver winning marketing and innovation plans for LOC based on actionable commercial, competitor and consumer insight to drive LOC brand share and equityResponsibilities: ⢠Closely monitors and analyzes sales volumes, market share trends and competitive activity.⢠Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.⢠Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. ⢠Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).⢠Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs -
Marketing GraduateGsk Feb 2015 - May 2016Johannesburg Area, South AfricaAssist GPM with days to day tasks on brand and be included on scope of work- NPD launches- Activations- Research briefs and analysis- Mkt share analysis and reports- Other day to day tasks across functions -
Service ConsultantCapitec Bank Aug 2009 - Jan 2014Manage client relations>Cold calling to market current products and services offered by the bank>Upon request give presentations to prospective clients>Conduct training sessions when requested>Process credit applications>Opening Savings Accounts>Bank Teller>Reviewing Credit Granting mandates upon absence of Branch Manager>Branch Administration>Debt Collection (equipped to use Naedo Web)
Billy Masuku Education Details
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Business, Management, Marketing, And Related Support Services -
Vega School Of Brand LeadershipBrand Leadership -
Highveld Park High School
Frequently Asked Questions about Billy Masuku
What company does Billy Masuku work for?
Billy Masuku works for Freelance
What is Billy Masuku's role at the current company?
Billy Masuku's current role is Chief Solutions Catalyst | Marketing Innovation and Business Growth Strategist.
What schools did Billy Masuku attend?
Billy Masuku attended Imm Graduate School, Vega School Of Brand Leadership, Highveld Park High School.
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