Digital Media Strategist
Phoenix, Arizona, United States
Conduct internal and external audience, industry, and competitive market research to build media analyses, objectives, and strategies. Create and present media plans and proposals, including costs. Align campaign strategies and goals, and set KPI targets with the Highnoon internal team. Work cross-functionally with team members to define the best messaging and creative approaches for Media campaigns that span multiple platforms. Analyze performance, develop hypotheses, and work with the campaign managers to test recommendations, including platform tests, interest targeting, spend scaling, etc. Function as a subject matter expert (SME) of paid media platforms, proactively identifying opportunities to innovate and develop new techniques and/or platforms and channels to leverage to meet brand goals. Involvement in Media department discussions and meetings and working cross-functionally with various team members. Keep leadership informed of daily/weekly activity, as needed. Proactively share best practices and enhance intra-team communication.