I help companies market complex B2B products and services to get more leads and customers. My primary focus is on content marketing and SEO. I create content that ranks in search engines, helps my clients grow their email and social media audiences, and generates leads.Here are some of the things I do for clients:• Develop content marketing and SEO strategies, including buyer persona development and buyer’s journey mapping, to reach clients’ target audiences online.• Create and manage website content calendars, including SEO keyword research and road mapping, to develop content that ranks in top-ten positions in Google and other search engines.• Write, edit, and publish website and newsletter content that generates tens of thousands of monthly website visits and hundreds of leads for manufacturing and supply chain websites.• Manage contractors, including web designers, developers, graphic designers, technical writers, and link-building specialists to offer clients a range of marketing services.• Set up analytics tools, generate reports, and analyze website traffic to inform content marketing strategy and consistently improve marketing decisions over time.The companies I work with gain more brand visibility, website traffic, and business opportunities as a result of our work together.

Projects Include:• Managing the company's WordPress website, including the creation of new articles, videos, and landing pages, as well as maintaining and updating existing content.• Developing email marketing assets in MailChimp, such as newsletters and automated series for users who download specific lead magnets.• Using tools such as Google Search Console and SEMrush to keep track of organic search rankings and look for new SEO opportunities.• Implementing HubSpot CRM to keep track of the sales process and better understand the impact of SQLs from marketing.• Working with partner organizations to develop cross-linking opportunities.

I wrote blogs, white papers, case studies and other forms of content for B2B companies.

I handled email marketing project management and technical work and helped to manage the work of junior employees, both local and remote. I traveled for sales meetings to assist with SAAS product demos and to give a face to the client services team.

I managed email campaigns for Fortune 1000 companies that included complex segmentation and dynamic content. I also managed email lists with millions of subscribers, ran reports, and interpreted data to help drive marketing improvements.

In this role, I became licensed to sell life insurance and securities. I spent time prospecting and giving sales presentations to families considering these products.