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With over 20 years of experience at the intersection of neuroscience, economics, and consumer behavior, I have dedicated my career to pushing the boundaries of neuroscientific research and transforming scientific discoveries into actionable and effective strategies.As the founder of Forebrain, the first company in Brazil to use neuroscience to decode consumer patterns, I lead pioneering initiatives that integrate scientific insights into innovative marketing strategies and product development. Our solutions have gained global recognition, extending Forebrain’s impact beyond Brazil and reaching markets across Latin America.My passion for education led me to create and coordinate the first Consumer Neuroscience graduate program at ESPM, equipping professionals with the tools to apply neuroscientific knowledge to more effective and informed business strategies.In 2020, I founded Athention, a startup focused on transforming education through neuroscience, tackling contemporary challenges with innovative perspectives and preparing the next generation to navigate the future with insight and strategy.
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ProfessorPuc-RsState Of São Paulo, Brazil -
CeoForebrain Jan 2019 - PresentRio De Janeiro, BrAs CEO, I lead Forebrain in pioneering disruptive innovations at the intersection of cognitive neuroscience and technology. I have developed methods that deepen the understanding of consumer behavior, helping brands craft marketing strategies grounded in scientific insights, with a focus on measurable impact and effectiveness. -
Co-CeoForebrain Dec 2009 - Dec 2018Rio De Janeiro, BrAs co-founder and co-CEO, I established Forebrain as the first company in Brazil to apply neuromarketing methods. We leveraged cutting-edge neuroscientific techniques to transform how brands understand and engage with consumers, optimizing marketing strategies based on insights into brain function.
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CeoAthention Jul 2020 - PresentAthention was created with the purpose of transforming society through education enhanced by neuroscience. In a world undergoing rapid change, we face threats that drive us toward backwardness and ignorance, raising concerns about the future of our children and the planet.In this context, Athention emerges as a brand inspired by the wisdom and majesty of the goddess Athena. Our mission is to empower people with knowledge and discernment, combining focus, attention and vigilance to address the challenges of modern times and counter the forces of regression. -
Graduate CoordinatorEspm Escola Superior De Propaganda E Marketing Feb 2018 - PresentSão Paulo, São Paulo, BrI lead the pioneering graduate program in Consumer Neuroscience at ESPM, developing and implementing a curriculum that enables students to apply neuroscientific knowledge in building more effective and innovative marketing strategies focused on consumer behavior.http://www2.espm.br/cursos/ead/master-em-neurociencia-do-consumidor-blended-learning -
Senior ProfessorEspm Escola Superior De Propaganda E Marketing Oct 2013 - PresentSão Paulo, São Paulo, BrAs a senior professor, I teach postgraduate courses in Consumer Neuroscience, equipping professionals with the skills to apply neuroscientific techniques in the development of business and marketing strategies that deliver greater consumer understanding and impact.
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Visiting ProfessorEspm Escola Superior De Propaganda E Marketing Oct 2010 - Sep 2013São Paulo, São Paulo, BrSummer/Winter School: Course of Consumer Neuroscience
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Local Chair BrazilNeuromarketing Science And Business Association - Nmsba Feb 2015 - Jan 2018Elected as the Brazilian representative of NMSBA - Neuromarketing Science and Business Association - the most important association for neuromarketing of the world. The mission of NMSBA is: - Better understand consumer behavior and share the latest insights- Build a strong international network to exchange knowledge and improve the quality of the field- Protection of general social interests related to the discipline
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Senior ProfessorFgv May 2016 - Dec 2017Brazil, BrGraduate professor responsible for the discipline of Neuromarketing for MBA in Marketing at Rio de Janeiro and São Paulo. -
Visiting ProfessorIbmec Business School May 2011 - Sep 2014São Paulo, Rio De Janeiro, Brasília, Belo Horizonte, Brasil, BrExtension Course: NeuromarketingExecutive Program Training: Neuromarketing -
Phd In Science (Neurophysiology)Ufrj Aug 2002 - Oct 2010- Graduated in Biomedicine (2004).- Master in Biological Science (Physiology) (2007). Pscychophysiology of Emotion and Economic Decision Making.- Doctor in Science (2010). Neuromarketing study of the emotional impact of Brazilian Health Warning Labels to cigarette packs.
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Billy Nascimento Education Details
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Universidade Federal Do Rio De JaneiroNeuromarketing -
Universidade Federal Do Rio De JaneiroNeurofisiologia
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Universidade Federal Do Rio De JaneiroNeuroeconomics
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Universidade Federal Do Rio De JaneiroBiomedicine
Frequently Asked Questions about Billy Nascimento
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Billy Nascimento works for Puc-Rs
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Billy Nascimento's current role is Professor.
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Billy Nascimento has skills like Neuroscience, Marketing Research, Entrepreneurship, Research, Consumer Behaviour, Marketing, Pesquisa, Market Research, Business Strategy, Pesquisa De Mercado, Marketing Strategy, Empreendedorismo.
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