Director at PICXM | Marketing Strategist | PhD in Consumer Behavior and Experience Design | Shaping Your World Through Strategic CommunicationsAs Director at PICXM, Billy Nixon leads strategic initiatives to deliver innovative marketing and brand development solutions for businesses of all sizes. With over a decade of experience in consumer engagement and marketing strategy, Billy specializes in crafting data-driven campaigns that drive growth, strengthen brand identity, and create lasting connections with audiences.Prior to PICXM, Billy served as Director of Marketing at Built Brands, where he led high-impact campaigns that significantly increased brand visibility and market share in the competitive consumer packaged goods (CPG) industry. During his tenure, Billy spearheaded sport and retail marketing initiatives, driving retail expansion into Costco and other major outlets. He also played a key role in developing experiential marketing strategies through trade shows and roadshows, creating immersive brand experiences that resonated with consumers and strengthened Built’s presence in the market. His leadership in these areas set a new standard for consumer engagement and positioned Built Brands as a leader in its space.Billy holds a PhD from the Sorrell College of Business at Troy University, with a focus on consumer behavior and experience design. His academic research explores how consumers interact with brands and make decisions, insights that inform his innovative approach to marketing and brand strategy.Outside of his professional endeavors, Billy is passionate about mentoring emerging marketers and fostering a culture of innovation. He also has a deep commitment to coaching football and mentoring student-athletes, having spent over a decade in college athletics at Brigham Young University and Southern Virginia University. These experiences have shaped his leadership style and reinforced his dedication to helping individuals and teams reach their full potential.Billy thrives on helping organizations grow, excel, and make a lasting impact, combining his expertise in strategic communication, marketing, athletics, and mentorship to inspire meaningful change.