Billy Paymaster Email & Phone Number

San Diego, California, United States

• Lead the onboarding & implementation of locally driven clients while ensuring that the team is staying within provisioning & reporting SLAs
• Responsible for the day-to-day management & trafficking of locally driven YouTube video campaigns, assets & specifications ensuring quality & accuracy of performance while validating ad creative & campaign data through.
• Delegate tasks/processes to ensure the utmost efficiency in the management of locally driven accounts while continually executing existing checks to mitigate current & future risk
• Ensures campaigns adhere to precise technical specifications while meeting strict editorial & strategic requirements along with addressing day-to-day technical issues & questions from clients & internal personnel
• Ensuring that team members are meeting, or exceeding milestones set forth on the management of locally driven accounts
• Liaison for ad operations department to the sales, marketing, product & account teams to ensure best performance & service while staying current with system & operations changes and updates

Greater San Diego Area

• Responsible for the day-to-day management & trafficking of reseller, client-direct & agency YouTube video campaigns, assets & specifications ensuring quality & accuracy of ad operations while validating ad creative &.
• Ensures campaigns adhere to precise technical specifications while meeting strict editorial & strategic requirements along with addressing day-to-day technical issues & questions from clients & internal personnel
• Executes periodic campaign reporting tasks for clients measuring success based on customer KPIs & ensuring customer satisfaction along with a resolution of issues as necessary
• Liaison for ad operations department to the sales, marketing, product & account teams to ensure best performance & service while staying current with system & operations changes and updates

Greater St. Louis Area

• Voluntarily helped with creation & launching of non-profit that has raised over $100,000 in less than 4 years with revenue/profits increasing year-over-year
• Management of all media contacts & development, distribution, & maintenance of all print and electronic collateral including, but not limited to, e-newsletters, brochures, & website
• Developing content & maintaining website while increasing our social influence on Facebook, Twitter, LinkedIn & Google+
• Plan & participate in fundraising events & other targeted contact with donors & sponsors while guiding staff & board in cultivation & solicitation activity
• Travel domestically for all fundraisers & benefits to strengthen the foundation & create awareness of the organization
• Co-creator of Adolescent and Young Adult Cancer Societal Movement hashtag (#ayacsm) that connects advocates in the adolescent and young adult cancer movement and delivers over 900 tweets per month organically worldwide

Greater San Diego Area

• Build-out & management of PPC & Shopping accounts through Bing, Google & Yahoo! networks for clients across multiple verticals focusing on B2B, direct e-commerce sales & lead generation
• Creation & implementation of Google AdWords & Analytics conversion tagging along with revenue tracking & automated reporting & scheduling through Marin Software
• Implementation of Remarketing/Display campaigns along with A/B landing page & ad copy testing
• Point of contact for clients relating to Paid Search campaigns delivering results data & communications related to the client’s business goals along with current & future strategy

Greater St. Louis Area

• Launch & effectively manage paid search & social campaigns as planned for one of the world’s biggest public companies along with maintaining knowledge of client’s business, competition & latest industry news and trends
• Creation & maintenance of SMR databases for paid search & social reports assembled for client review including spend metrics, user engagement, campaign weaknesses & areas of improvement
• Trained team members in the creation of new keywords & text ads for new & ongoing campaign initiatives along with client reporting & analysis of client analytics
• Analysis of organic social media & influencing of posts to promote through social amplification
• Monitoring of public client sentiment through digital & print media along with identifying opportunities of amplification of positive articles, reports, videos, etc.
• Actively participated in organization & development of new business pitches

3026 Laclede Ave., St. Louis, MO 63103 (314) 340-3300

Assisted the head coach in all phases of the Men's & Women's soccer programs including, but not limited to recruiting qualified student-athletes, organization of practice and competition, scheduling, budget management, supervision of academic progress, public relations & compliance with university, conference, and NAIA rules.