Billy Philhower Email & Phone Number

Greater Boston

Greater Boston

Greater Boston Area

- Manages and acts as the direct supervisor for a team of eight digital media buyers ranging in experience from 0-4 years- Team handles up to 200 media campaigns per month primarily across the music and entertainment industry ranging from $500 to $2MM+ in total budget.- Provides senior level marketing and paid advertising strategy on projects to ensure.

Greater Boston Area

- Has personally managed over $10 million of digital media advertising budgets across campaigns for major record label clients including Sony Music Entertainment, Universal Music Group, Warner Music Group, major music festivals, non-profits and brands like Amazon and Fender.- Handles paid social, video/OTT, display and search strategies across all relevant.

Greater Boston Area

Greater Boston Area

Greater Boston Area

• Designed media plans for digital advertising campaigns for clients across the music and entertainment industry including major record labels and music festivals.
• Pulled relevant performance metrics from Google Adwords, Bing Ads, Facebook, Instagram and Twitter campaigns to provide client updates and recommendations.
• Successfully passed the Google Adwords Fundamentals Exam.

Greater Boston Area

• Released upwards of 60 albums spanning digital-only releases and physical formats (vinyl, CD and cassette).
• Coordinated with bands, management and relevant media outlets to craft and execute album release cycles.
• Promoted releases across the label's social media handles utilizing paid media on Facebook, Instagram, Twitter and Google.
• Responsible for online mail-order including the intake, packaging, shipping and fulfillment of customer's orders.
• Designed creative elements for use within a release or as promotional materials.

Greater Boston Area

• Researched relevant content to publish across the organization's social handles including Facebook and Twitter.
• Compiled industry highlights into a weekly newsletter, which was designed, sent and tracked using HubSpot’s inbound marketing platform and tools.
• Examined customer data in effort to better align company offerings with client needs.

Department Of Organization And Management

• Responsible for gathering, organizing, and making inferences from research, in collaboration with other members of the project team.
• Compiled data and conclusions from each project into an appropriate, digestible format - predominantly working with spreadsheets and slideshows.

Princeton, New Jersey

• Analyzed the usability of client’s SOPs and collaborated with project and application managers to produce a metric-driven evaluation of the implementation of these procedures.
• Drove an in-depth examination of client’s applications, both internally and externally hosted, to eliminate ambiguity and discover unneeded applications.
• Visited production facilities to better understand the operations strategy of the client, streamline the process flow and improve communication between different levels of management.

Bachelor’S Degree, Marketing, Business Analytics

Activities and Societies: Carroll School of Management Honors Program

High School

Activities and Societies: National Honor Society