• Conduct research and analysis to understand how the market perceives the client's brand.• Use that research to develop a unique brand positioning for their brand.• Produce advertising creatives, such as video ads, Google Ads, and social media content.• Design brand identities–logo, tagline, and style guides–for brands that supports their voice and reinforces their positioning• Create a variety of collateral for the client to promote their brand

• Launched inbound and outbound marketing campaigns across digital ad networks, social media, direct mail, and behavior-based email marketing to build relationships with prospective customers.• Analyzed lead funnels, including landing pages and listing portals, using Google Analytics to optimize end user experience and improve visitor conversion rate.• Managed agent projects for an in-house premium marketing service, implementing lead generation strategies, customer relationship management/lead nurturing.• Strategized a repeatable integrated marketing formula for a network of 70+ agents that contributed to a sales volume of $244 million over 857 transactions in 2023.

• Contributed to an annual sales volume of $26 million by developing marketing campaigns to target prospective home buyers and sellers using organic and paid media.• Managed lead generation funnels for both real estate and wholesaling businesses, including a real estate agent recruiting campaign that scaled the team by an average of 2 qualified agents per month.• Executed SEO strategies to improve visibility on search engine results pages, consistently ranking within the top 3 results when searching real estate and geographic keywords in the Twin Cities.

• Collected research to develop a unique brand positioning for the College of Education.• Built a cohesive brand identity for the WSU College of Education that reinforces their positioning.

• Built social media strategy through competitive research, benchmarking, and audience identification.• Captured and analyzed audience metrics to create engaging video content tailored to prospective students with an average reach of 28,500 per month.