William Stephens Email & Phone Number

Freelance consultation and discrete projects focused on brand, marketing, business operations and customer experience. Services include B2B & B2C business and marketing plans, brand management, creative direction, customer analysis / segmentation, content strategy, branding, style and customer experience guides, ad, collateral and retail environmental design, digital platform development, paid media and SEO.www.idrenalineinc.com

Matthews, Nc, Us

Led a national team, establishing growth, scalability, and sustainability for vertically integrated commercial real estate developer with ~$1.5B in assets under management across 13 states. This included managing a multi-million dollar annual budget.• Reimagined role of marketing, building a department that brought outsourced functions in-house. • Designed and executed strategic marketing and communications programs with ownership of events, branding, customer experience, media buying, social media, training, public relations, and retail experience design. • Implemented technology solutions and expanded capabilities to enhance customer journey with high return on investment (ROI) potential. • Oversaw website, digital assets, e-commerce, marketing, operations, and IT team, to build a culture of innovation, collaboration, accountability, and operational excellence.• Spearheaded large-scale rebranding efforts, leading transformation of service delivery and customer experience to establish sustainable competitive advantage.• Leveraged eye for aesthetics to ensure brand continuity across store locations, personnel, and online presence.• Adopted hyperlocal grassroots marketing approach and introduced local store marketing concept to unit locations.• Delivered superior, on-brand experiential marketing initiatives such as sponsored events, community outreach, charity work, etc. to attract and acquire new customers.• Cultivated robust store manager teams focused on elevating customer experience and capable of driving significant brand value.• Implemented live chat and online leasing platform on website, maintaining excellent customer service outside of business hours.• Adopted organic approach and shifted team focus to search engine optimization (SEO). gaining competitive advantage and realized higher quality leads at lower cost.

Miami, Fl, Us

Recruited to realize marketing vision for financial services and education startup serving professional athletes in the NFL, NBA, NHL, MLB and PGA. Leveraged agency and vendor experience to understand and elevate client experience through innovative marketing strategies. Owned all aspects of marketing, including branding, public relations, advertising, market research, promotion activities, sales support, and product pricing models. Collaborated with cross-functional teamsto support successful build and delivery of product and services, gaining valuable insight across business and operations of startup.

Charleston, South Carolina, Us

Played instrumental role in branding, planning, development, and launch of new business unit, designing and administering training to 100+ sales managers, account executives, and sales support staff on selling creative services.

Mclean, Va, Us

Served as trusted advisor to C-Suite executives; provided expertise in consultative sales, negotiations, branding, marketing, digital strategy, user experience design, solutions development, and technology to enhance both government and enterprise websites, portals, and web applications. Facilitated initial successes with mobile practice; spearheaded pitch, proposal, scoping, contract negotiations and ongoing client relationship management with leading commercial and nonprofit organizations. Exceeded $2.5M annual sales quota.

Charlotte, Nc, Us

Spearheaded cause marketing for boutique marketing agency, working with renowned brands such as Court TV, BET, and Wells Fargo to craft educational curriculum supplements programs for school-aged children. Demonstrated ability to work backward from customer needs and work cross-functionally to tackle complex ambiguous problems and bring vision to life. Orchestrated modernization effort, facilitating transition from print material to web portal, enabling teachers to leverage technology in delivering high-quality educational experiences.

Responsible for management of department wide safety protocols, leading training exercises, and assuming command of emergency incidents —directing a crew of ten or more firefighters and emergency medical personnel. Received 2002 Firefighter of the Year and 2003 North Carolina State Public Service Commendation.

Bachelor Of Arts - Ba

Management Development Program