William Stephens

William Stephens Email and Phone Number

Marketing, Branding, and Sales Executive | Results-Oriented Leader @ Idrenaline
William Stephens's Location
Charleston, South Carolina Metropolitan Area, United States, United States
William Stephens's Contact Details

William Stephens personal email

n/a
About William Stephens

I am a seasoned branding, marketing, and creative leader with a proven track record of driving business growth and sustainability. Throughout my career, I have been a player-coach, blending hands-on leadership with a deep understanding of product and service delivery across diverse industries.From my early days in media acquisition at Discovery Channel to leading creative teams at boutique and enterprise agencies, to playing a key role in a startup financial consultancy for professional athletes and the branding and launch of a new business unit at a large software company, I've consistently challenged the status quo and made significant business impact.Most recently as Vice President of Marketing & Technology at Morningstar Properties, I spearheaded comprehensive marketing and communications programs for a national firm with one point five billion dollars in assets under management, leading cross functional teams in branding, e-commerce, media buying, social media, training, retail design, public relations and IT.My curiosity for human interaction and the tools that influence it fuels both my personal and professional pursuits. I'm passionate about learning, capturing life through a lens, fitness, the outdoors, and valuing experiences over material possessions – a value I'm proud to share with my two young daughters.I have always believed that for any brand, product or service, it is very easy to be different, and very difficult to be better. Being better means being different with a purpose. Different is disruptive, better is additive. I would love to speak with you about your purpose and how I can add value to make your brand better.www.billystephens.com

William Stephens's Current Company Details
Idrenaline

Idrenaline

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Marketing, Branding, and Sales Executive | Results-Oriented Leader
William Stephens Work Experience Details
  • Idrenaline
    Principal
    Idrenaline 2023 - Present
    Freelance consultation and discrete projects focused on brand, marketing, business operations and customer experience. Services include B2B & B2C business and marketing plans, brand management, creative direction, customer analysis / segmentation, content strategy, branding, style and customer experience guides, ad, collateral and retail environmental design, digital platform development, paid media and SEO.www.idrenalineinc.com
  • Morningstar Properties, Llc
    Vice President Of Marketing And Technology
    Morningstar Properties, Llc 2014 - 2023
    Matthews, Nc, Us
    Led a national team, establishing growth, scalability, and sustainability for vertically integrated commercial real estate developer with ~$1.5B in assets under management across 13 states. This included managing a multi-million dollar annual budget.• Reimagined role of marketing, building a department that brought outsourced functions in-house. • Designed and executed strategic marketing and communications programs with ownership of events, branding, customer experience, media buying, social media, training, public relations, and retail experience design. • Implemented technology solutions and expanded capabilities to enhance customer journey with high return on investment (ROI) potential. • Oversaw website, digital assets, e-commerce, marketing, operations, and IT team, to build a culture of innovation, collaboration, accountability, and operational excellence.• Spearheaded large-scale rebranding efforts, leading transformation of service delivery and customer experience to establish sustainable competitive advantage.• Leveraged eye for aesthetics to ensure brand continuity across store locations, personnel, and online presence.• Adopted hyperlocal grassroots marketing approach and introduced local store marketing concept to unit locations.• Delivered superior, on-brand experiential marketing initiatives such as sponsored events, community outreach, charity work, etc. to attract and acquire new customers.• Cultivated robust store manager teams focused on elevating customer experience and capable of driving significant brand value.• Implemented live chat and online leasing platform on website, maintaining excellent customer service outside of business hours.• Adopted organic approach and shifted team focus to search engine optimization (SEO). gaining competitive advantage and realized higher quality leads at lower cost.
  • Sportsmoney
    Vice President Of Sales And Marketing
    Sportsmoney 2013 - 2014
    Miami, Fl, Us
    Recruited to realize marketing vision for financial services and education startup serving professional athletes in the NFL, NBA, NHL, MLB and PGA. Leveraged agency and vendor experience to understand and elevate client experience through innovative marketing strategies. Owned all aspects of marketing, including branding, public relations, advertising, market research, promotion activities, sales support, and product pricing models. Collaborated with cross-functional teamsto support successful build and delivery of product and services, gaining valuable insight across business and operations of startup.
  • Blackbaud
    Guide Creative, Lead Account Executive
    Blackbaud 2012 - 2013
    Charleston, South Carolina, Us
    Played instrumental role in branding, planning, development, and launch of new business unit, designing and administering training to 100+ sales managers, account executives, and sales support staff on selling creative services.
  • Navigationarts
    Senior Consultant, Digital Transformation
    Navigationarts 2010 - 2012
    Mclean, Va, Us
    Served as trusted advisor to C-Suite executives; provided expertise in consultative sales, negotiations, branding, marketing, digital strategy, user experience design, solutions development, and technology to enhance both government and enterprise websites, portals, and web applications. Facilitated initial successes with mobile practice; spearheaded pitch, proposal, scoping, contract negotiations and ongoing client relationship management with leading commercial and nonprofit organizations. Exceeded $2.5M annual sales quota.
  • Topics Education
    Creative Director
    Topics Education 2005 - 2010
    Charlotte, Nc, Us
    Spearheaded cause marketing for boutique marketing agency, working with renowned brands such as Court TV, BET, and Wells Fargo to craft educational curriculum supplements programs for school-aged children. Demonstrated ability to work backward from customer needs and work cross-functionally to tackle complex ambiguous problems and bring vision to life. Orchestrated modernization effort, facilitating transition from print material to web portal, enabling teachers to leverage technology in delivering high-quality educational experiences.
  • Davidson Fire Department
    Captain, Training Officer
    Davidson Fire Department 2005 - 2010
    Responsible for management of department wide safety protocols, leading training exercises, and assuming command of emergency incidents —directing a crew of ten or more firefighters and emergency medical personnel. Received 2002 Firefighter of the Year and 2003 North Carolina State Public Service Commendation.
  • Davidson Fire Department
    Volunteer Firefighter Ii / Emt
    Davidson Fire Department 2001 - 2005

William Stephens Skills

User Experience Information Architecture Web Analytics Web Design Marketing Social Media Seo Digital Strategy Website Development Web Development Project Planning Strategy Project Management Strategic Planning Usability Testing Content Strategy New Media Wordpress Usability Interaction Design Web Content Management Program Management E Commerce

William Stephens Education Details

  • Davidson College
    Davidson College
    Bachelor Of Arts - Ba
  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    Management Development Program

Frequently Asked Questions about William Stephens

What company does William Stephens work for?

William Stephens works for Idrenaline

What is William Stephens's role at the current company?

William Stephens's current role is Marketing, Branding, and Sales Executive | Results-Oriented Leader.

What is William Stephens's email address?

William Stephens's email address is bs****@****rts.com

What is William Stephens's direct phone number?

William Stephens's direct phone number is +170481*****

What schools did William Stephens attend?

William Stephens attended Davidson College, Harvard Business School Executive Education.

What skills is William Stephens known for?

William Stephens has skills like User Experience, Information Architecture, Web Analytics, Web Design, Marketing, Social Media, Seo, Digital Strategy, Website Development, Web Development, Project Planning, Strategy.

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