Developed organization from the ground up. Directly involved in creating process for hiring, training, and development of team. Created a career path-oriented program building on the leadership of each employee to quickly train and advance employees into new roles as the company advanced. Matured a unique culture adding value to employees and attracting additional talent. Providing strategic leadership by working with an executive team to establish long-range goals, strategies, plans and policies. Ensuring the alignment of both short-term and long-term strategies/objectives of the organization to make the vision a reality. Overseeing the organization’s activities verifying they produce the desired results and are consistent with the overall strategy/mission. Evaluating problematic circumstances for cause, prevention, and solutions. Planning, developing, organizing, implementing, and evaluating the organization's new development projects and locations with an entrepreneurial mindset encouraging business investment. Development of marketing vision, strategy and direction. Inspiring organization into action through influence. Encouraging business investment from the community, while acting as the public face of the company. Assembling and building strong business relationships inside and outside the organization. Creating vision while guiding the organization to that vision with structure and motivation. Ensuring the alignment of both short-term and long-term strategies/objectives of the organization to make the vision a reality. Overseeing the organization’s activities verifying they produce the desired results and are consistent with the overall strategy/mission. Evaluating problematic circumstances for cause, prevention, and solutions. Decision making to advance business profits, investments, and company growth into new markets and locations.

Began as a consultant to pull organization out of downturn and moved into a partner/owner after tripling the company’s annual revenue within three months. Developed all sales and client relations for organization building over $5 million in annual revenue. Advanced into higher positions as the company grew, settling into Managing Partner where I was able to impact culture, develop company programs, regulations, policies and procedures for effective production. Instituted a self-generated program centered on employee involvement, career path, and culture. Developed and implemented the long-term direction of the company to ensure goals and objectives were aligned and met in accordance with the organization’s mission/vision. Accountable for instituting change and gaining commitment of the team behind the vision and direction. Position provided decision making abilities with managing financial and physical resources alongside owners and executive team in budgets, programs, company advancement, and purchasing.

Responsible for the development and profit over a 10 location, $100-million-dollar senior living portfolio. Set, forecast and monitored sales goals while analyzing data of results to provide detailed insight to leadership aiding in the development of the sales process and strategy. Directly overseeing 80+ employees and joint overseeing 1,000+ employees across multiple locations throughout California. Hired, trained and built entire sales team under new model of tested “General Manager” program to upgrade the overall capabilities of the company. Lead development and test team focused on new corporate structure of hiring, training and building a sales force. Developed and applied best practices for sales and leadership including mentoring program. Hands on leadership with a lead by example approach to a passionate and customer service focused sale. Created and managed reporting, market dynamics and forecasting. Guidance to executive management, general managers and all sales related issues. Provided an active lead role in the regions interviewing and hiring process for all executive directors, general managers, community sales leaders and sales director openings.

Established initial marketing and operations providing leadership prior to opening as Senior Director of Marketing and sales for a 230-suite senior living complex. Developed marketing, collateral and additional materials for all internal services including Independent Living, Assisted Living, Alzheimer’s/Memory Care. Achieved 36 move-ins in the first 30 days of operations, breaking all company records. Organized and executed a 1000 attendee Grand Opening within a $500 budget, which produced 32 deposits. Managing the sales team along with joint management of the facility’s entire staff. Focused on developing leaders from within and pride in the organization with culture and awareness of the role.

Designed and implemented Marketing Plan, Marketing Budget and Sales Script for 102-bed skilled nursing facility. Marketing Plan was adopted as a standard for the company used throughout the country. Maintained relationships with existing clients and established new prospecting clients. Designed ads and logos for newspapers, radio, newsletters, television, etc. Educated community, residents and employees on company philosophy, products and services. Assisted in the transition of three Administrators assuring stability with residents, staff and community while continuing to grow census.

Managed the entire sales process from prospecting to closing. Generated client quotes, presentations, and proposals throughout the sales process. Facility design including products, fixtures and décor element design. Handled electronics programming for cellularhandsets and equipment. Controlled inventory levels, marketing materials, and shrinkage through computer documentation and physical design. Various aspects of merchandising and store operations. Leader in sales and customer satisfaction consistently while increasing sales volume approximately 15% per year.

Beginning as an entry-level sales representative, promoted to Store Manager within three months and provided a store in Sparks, Nevada. Rebuilt a new sales team from the ground up. Established marketing efforts and increased sales value above company expectations. Managed aspects of merchandising and store operations including: budgeting, inventory, recruiting, training, and scheduling. Managed the entire sales process from prospecting to closing. Handled facility design of products, fixture and décor element designing. Controlled inventory levels, marketing materials, and shrinkage through computer documentation and physical design. Achieved number one store in sales within six months of taking management of the store with highest additive sales company wide.