• Led the national rollout and monetization of the Capital One Auto Navigator digital lead calculator growing product reach 23x within one year from 60 non-paying to 1400 paying dealerships.• Optimized digital lead calculator technical on-boarding process by removing a loan rate entry step reducing time to live from an average of ten days to one day.• Conducted digital lead calculator’s first funnel analysis and A/B test increasing lead conversion 18% from 1.6 to 1.9 conversions per 1000 views.• Implemented an API suite for the first external facing portal in the Commercial Bank giving credit customers real time loan access leading to a 17% reduction of support tickets.• Spearheaded UX and data domains GraphQL layer across five product teams, driving the development of a custom-built underwriting platform, reducing time to origination by 31% from 31 days average to 22 days average.• Launched an enterprise-scale data alerting and monitoring platform to standardize data management infrastructure across Capital One.

• Acted as the primary liaison for clinical stakeholders across acute settings, forging strong collaborations between hospital administration, clinical leadership and product teams increasing innovation velocity by 40%.• Led the implementation of the QRDA electronic quality measure submission process, capturing 50% more than the required minimum quality measures generating 15% more in medicare reimbursements.• Orchestrated a complex dual version software upgrade and led cross-functional team deployment 3 months ahead of schedule.

• Orchestrated a victory, securing 68% of the total vote for a first-time candidate by crafting a comprehensive campaign strategy and leading its operations.• Leveraged data-driven techniques and advanced technology to capture, store, and analyze voter sentiment, ensuring a highly targeted and effective campaign approach.• Managed a team of 30-40 volunteers and staff, more than doubling the numbers of our competition, by employing a relationship-based approach that fostered team growth, engagement, and operational efficiency.• Utilized GIS and statistical tools to pinpoint high-value locations for campaign walks, optimizing on-the-ground efforts and ensuring maximum outreach and voter engagement in strategically important areas.• Optimized election day call center effectiveness by employing a targeted approach, focusing on voters most likely to vote and support our candidate. Integrated and analyzed data from our CRM, web analytics, paper surveys, and social media interactions to refine targeting strategies and maximize voter turnout.• Conducted in-depth analysis of current and historical voter behavior and demographics to continually refine and align our campaign strategy with voter demands, ensuring a dynamic, responsive, and voter-centric campaign approach.

• Pioneered Dawn Assets’ strategic direction, blending market analysis with domain expertise and a focus on the customer feedback loop, reached revenue goal in 6 months, generating over $4 million in the first year, and outpacing 50% of competitors by year three.• Conceptualized Dawn Assets’ company identity from the ground up, including vision, mission, brand design, market position, and overarching strategy, laying a foundation for brand recognition and market penetration.• Identified and defined target markets, executing a dynamic marketing campaign that resulted in a 321% increase in sales in the first quarter, showcasing a deep understanding of market needs and effective communication strategies.• Designed the customer journey from initial contact to final invoice, cultivating a customer experience that led to a 43% repeat customer rate, reflecting a strong focus on customer satisfaction and retention.• Engineered a comprehensive digital presence for Dawn Assets, including website development, advertising campaigns, and distinctive logo and typography design, resulting in web traffic doubling every month and establishing a strong, recognizable brand identity.

• Hired, trained, and managed a diverse team of 20-35 employees, fostering a high-performance culture and enhancing team productivity and job satisfaction.• Promoted the company through print publications, culminating in several local and regional awards, and a national award featured in Southern Living Magazine.• Redesigned the digital storefront and optimized the food menu, driving consumer purchases towards higher margin items boosting overall profitability by 40%.• Developed the company’s first comprehensive marketing strategy, resulting in consistent year-over-year record revenue growth, and achieving a revenue figure that 5x the levels of 2009.

• Led employee training of new warehouse management system, finishing before the budgeted implementation timeline.• Transformed lowest operationally efficient branch into second highest in the region.• Cultivated customer loyalty and vendor relationships leading to increased sales and gross profit in 85% of accounts.