Billy Kennedy Email & Phone Number

Attending Networking Events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

Global Manager | Multi-Brand Merchandise- Created new business model to generate profits to the corporation. - Developed strategy, dealer business, internal communications, supplier efficiences, branded product lines, for both domestic and international markets. - Reduced inventory & SKU counts by 53%.- Increased partnerships and licensing by 17%.

Senior Manager | International Brand Management | Training- Developed Dodge Research,Strategy, Tactics and spearheaded cross-functional team to roll-out the Dodge brand to over 68 countries worldwide.- Managed entire international product offerings (6 carlines)through the corporate quality gate and product development cycle. - Conceptualized and launched innovative and scalable online training program for international markets with a 80%+ usage rate.- Directed multi-national teams in development and compliance measures exceeding new European Union mandates for sales professional guidelines avoiding large fines.- Launched earlier and less expensive program than the Daimler alternative saving markets upwards of 40% in costs.

Senior Manager, International CRM, Merchandising and Interactive- Managed all marketing and web functions in all three major sales regions established by Chrysler International. - Supervised a staff of 23 including all vendors and agency of record. - Spearheaded all advertising, public relations, sponsorships, web development and marketing budget and activities in Latin America, South America and the Middle East. - Coordinate all budgets for marketing, merchandising, shows and events activity throughout Europe and the former Soviet Union.

Senior Manager, Merchandising for Africa, Middle East and South America- Developed strategy to expand and utilize new Chrysler branded auto show properties in major auto shows around the world. - Championed creation of modular show properties and storage hubs to significantly reduce costs of drayage and logisitics by over 30%.- Executed marketing and commuications launch of 4 new carlines, - Managed development of global business sytems of CRM processes, interactive mediums and in-language collateral materials while reducing budget by $3 million.

Global CRM and Interactive Manager- CRM: Uniform development and implementation of a corporate template of CRM and brand internet infrastructure globally.- Budgets: Created and administered $8 million budget for global brand center integration of CRM and internet activities.- Interactive Research: Directed all agencies in conducting and analyzing corporations first interactive research and strategy roll-out.- Launch New Reporting Process: Coordinated implementation of direct agency and marketing reporting process and technologies into the headquarters in Detroit.- Created of "Single Point of Truth" global product specification database.

Marketing Plans Manager, Asia Pacific Marketing- Develop and administer all budgets, marketing and launch plans for vehicles in Asia Pacific markets. - Responsible for over 13 regional auto shows, public relations internet and other interactive mediums. - Cultivated all corporate merchandising, advertising, sponsorships and other collateral materials.

Area Marketing Manager, Asia Pacific Marketing- Directed all marketing, advertising and merchandising activities for Southeast and Central Asia.- Developed and executed all regional budgets pertaining to marketing activities, merchandising, advertising, and public relations, communication plans and their associated budgets.

Regional Manager, Sales and Marketing Southeast Asia- Residing in Bangkok, Thailand, initiated product marketing and business plans with joint ventrue partners in Southeast Asia. - Developed dealer body recruitment and franchise criteria, dealer advertising associations and regional advertising coordination for budget efficiencies. - Conceived first-ever experential marketing tool of Jeep 101 (predecessor to Camp Jeep) where in Jeep owners could experience the capabilites of their vehicles in an exciting experiential forum.

Marketing Plans & Merchandising Specialist - Dodge Truck- Developed and administer $7 million budget Dodge Truck marketing, merchandising and product launch program.- Marketing team leader for the completely redesigned Ram pickup.- Coordinated all Truck-of-The-Year competition programs for the corporation. - Initiated all Dodge Truck dealer sales promotional and channel marketing programs. - Cultivated all new catalog program based on research and new target market. Reduced costs by $1.3 million.

- Reduced $12 to $14 million budget to $6.8 million.- Restructured efficacy of sponsorships and tie-ins. - Developed metrics and research to monitor brand and product recall. - Streamlined accounting processes and audit of historical mis-management.- Coordinated all corporate marketing improvement process and Cutomer One initiative for Dodge Truck. - Administered major sponsorships: Indy 500, Olympics, Professional Rodeo and the IDITAROD sled dog race. - Increased dealership Rodeo participation from 64 rodeos to over 1100+ in less than four years.

- One of the original "Eaglettes". Upon the creation of a new car division for the newly formed Eagle Brand. - Supported all aspects of new Eagle brand and product development (short & Long range). - Successfully launched new Eagle carlines Summit and Talon (1988 & 1989) including remnants of the Renault relationship with American Motors such as the Eagle Premier sedan. - Coordinated and managed Car-Of-The-Year competition and racing programs for Eagle Talon racing programs. - Member of Corporate Production Facility Complexity Reduction Team which identified a corporate-wide 13% reduction in production complexity saving over $110 million in production costs.- Nominated for Second Chairman's Award

- American Motors merger task force member. - Formulated and conducted major industry research studies on truck, sport utility and four-wheel drive industry trends, buyer preferences, purchase motivation, product analysis, pricing and margins.- Developed training materials for all truck offerings. - Co-developed corporate Ten-Year Sports Utility Vehicle (SUV) Product Plan and Market Forecast which was used for all product development for the Jeep and Dodge Brand 4X4 carlines.

- Team member in negotiations for Diamond-Star Motors joint venture with Mitsubishi Motors based in Illinois.- Identifed and initiated recovery of over $4 million in outstanding debt from Mitsubishi Motors. - Nominated for Chairman's Award- Authored corporate "Japanese Built-Up versus Joint Venture" Study used as the basis for the business case of the joint venture. - Managed all legal and business coordination of both Canadian and US imports of Mitsubishi Motors vehicles into North America. - Privileged to have first-person access to top executives including Mr. Iacocca.

- One of only two individuals selected to participate corporations first-ever international development program in seven function areas of international business. - Worked directly with overseas distributors in a field operation manager capacity.- Handled all franchise inquiries and developed criteria for distributor and franchise improvements. - Supervised market development and pricing responsibilites for Puerto Rico, Middle East, Scandinavian, and Far East countries.

- Coordinator for all activities with corporate economist office and outside econometric services to develop share and long-term forecasting of the Japanese automotive industry in the U.S. - Conducted and analyzed all Japanese import consumer research. - Acted as product planning and design office liaison and was involved in all volume and product negotiations. - Was official import sales report developer and analyst for the Corporation. - Assisted in development of key import dealer program. - Developed and managed agency in all imported car sales materials.

Mba, International Marketing

Activities and Societies: Thunderbird Toastmasters (President), Rotaract-Rotary International (Founder and President), member AMA

Bachelor Of Arts, Political Science, Asian Studies

Activities and Societies: LDSSA, Legislative Internships