Billy Y. Email & Phone Number

Round Rock, Texas, US

• Increased B2B email marketing revenue by 66% with targeted campaigns for commercial audience segment
• Lead creative development and execution of high-performing B2B email marketing communications campaigns targeting specific audience across direct self-serve and channel partners
• Leverage customer research, market trends, and competitive analysis to craft on-strategy, creatively innovative messaging for email campaigns
• Manage the planning process for email marketing campaigns, ensuring cross-functional collaboration with creative teams, production, and brand departments
• Analyze campaign performance data and delivered strategic recommendations for optimizing email KPIs

Round Rock, Texas, US

• Established the GTM approach to develop awareness programs and lead generation campaigns, spanning digital, PR and in-person campaigns for public sector healthcare vertical
• Owned development of value propositions, core content, marketing and GTM strategies
• Oversaw editorial calendar and led agency and contractor resources responsible for creating social media content across all public sector marketing including healthcare, education, and state and local government
• Worked cross-functionally with global marketing, events, BD, and PR teams to distill core marketing messages that resonate with the healthcare audience

Round Rock, Texas, US

• Developed value propositions, core content and GTM strategies for state and local governments
• Oversaw the social media editorial calendar across state and local governments and education
• Managed agency and contractor resource to develop written content
• Crafted content and messaging for use across web, live events and customer programs
• Managed projects and relationships with agencies
• Updated and maintained site content for vertical specific web pages

New York, NY, US

• Developed and owned content strategy for enterprise customer stories
• Launched a web page dedicated to our customers, wework.com/customers
• Contributed articles and blogs for wework.com/ideas
• Collaborated with cross-functional global teams to produce content

West Valley, UT, US

• Led marketing strategy for all digital properties (web, ecommerce, app, etc.)
• Managed and maintained content, architecture, and assets for harmonsgrocery.com
• Oversaw production of original content for the launch of ecommerce site, shop.harmonsgrocery.com
• Edited and optimized content from contributors for consistency and SEO
• Planned editorial calendar complementing seasonal campaigns

Midvale, UT, US

• Plan and execute internal campaigns to promote high-priority programs and events for 2,500-plus employees
• Manage marketing projects for a dozen internal clients
• Create and edit engaging online content for internal and external websites
• Build and maintain collaborative relationships across divisional brands and departments
• Coordinate with video and graphic design teams providing creative input on various projects
• Assist with internal email announcements, including executive emails and other company-wide updates

• Crafted features focusing on local dining culture for The Salt Lake Tribune, Salt Lake magazine and Utah Style
• Shot and edited photos for use in print and web for various publications including: Travel + Leisure, AFAR, Wine Enthusiast and Eater.com
• Developed digital marketing content and strategy for local businesses with an emphasis on engagement
• Planned and produced content (copy and photos) for distribution across web and social media

San Jose, CA, US

• Analyzed data sets to identify emerging trends in potential intellectual property infringement on the site
• Developed standards for auditing users for suspicious activity that could violate site policies
• Managed relationships with IP rights holders and their legal representation
• Audited accounts including selling trends and financial transactions for suspicious activity
• Reviewed company policies and procedures to ensure compliance with intellectual property laws
• Managed database of IP rights holders and their legal representation

Bachelor Of Arts (Ba), Mass Communication/Journalism

Certification, Paralegal Studies