Billy Y.

Billy Y. Email and Phone Number

Marketing Communications Lead at Dell | Content & Messaging Expert | Creative Brand Storyteller @ Dell Technologies
Billy Y.'s Location
Portland, Oregon Metropolitan Area, United States, United States
Billy Y.'s Contact Details
About Billy Y.

I'm a proven marketing and communications professional with a broad range of experience. Data driven and customer focused, I help develop and deliver engaging campaigns and customer journeys.

Billy Y.'s Current Company Details
Dell Technologies

Dell Technologies

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Marketing Communications Lead at Dell | Content & Messaging Expert | Creative Brand Storyteller
Billy Y. Work Experience Details
  • Dell Technologies
    B2B Email Marketing Communications Lead
    Dell Technologies Nov 2022 - Present
    Round Rock, Texas, Us
    • Increased B2B email marketing revenue by 66% with targeted campaigns for commercial audience segment• Lead creative development and execution of high-performing B2B email marketing communications campaigns targeting specific audience across direct self-serve and channel partners• Leverage customer research, market trends, and competitive analysis to craft on-strategy, creatively innovative messaging for email campaigns• Manage the planning process for email marketing campaigns, ensuring cross-functional collaboration with creative teams, production, and brand departments• Analyze campaign performance data and delivered strategic recommendations for optimizing email KPIs
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  • Dell Technologies
    Public Healthcare Field Marketing Lead
    Dell Technologies Mar 2022 - Nov 2022
    Round Rock, Texas, Us
    • Established the GTM approach to develop awareness programs and lead generation campaigns, spanning digital, PR and in-person campaigns for public sector healthcare vertical• Owned development of value propositions, core content, marketing and GTM strategies• Oversaw editorial calendar and led agency and contractor resources responsible for creating social media content across all public sector marketing including healthcare, education, and state and local government• Worked cross-functionally with global marketing, events, BD, and PR teams to distill core marketing messages that resonate with the healthcare audience
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  • Dell Technologies
    Public Sector Field Marketing Advisor
    Dell Technologies Nov 2020 - Mar 2022
    Round Rock, Texas, Us
    • Developed value propositions, core content and GTM strategies for state and local governments• Oversaw the social media editorial calendar across state and local governments and education• Managed agency and contractor resource to develop written content• Crafted content and messaging for use across web, live events and customer programs• Managed projects and relationships with agencies•Updated and maintained site content for vertical specific web pages
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  • Wework
    Global Content Marketing Manager
    Wework Feb 2019 - Aug 2020
    New York, Ny, Us
    • Developed and owned content strategy for enterprise customer stories • Launched a web page dedicated to our customers, wework.com/customers • Contributed articles and blogs for wework.com/ideas • Collaborated with cross-functional global teams to produce content
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  • Harmons Grocery
    Digital Content Marketing Manager
    Harmons Grocery Mar 2017 - Feb 2019
    West Valley, Ut, Us
    • Led marketing strategy for all digital properties (web, ecommerce, app, etc.)• Managed and maintained content, architecture, and assets for harmonsgrocery.com• Oversaw production of original content for the launch of ecommerce site, shop.harmonsgrocery.com
• Edited and optimized content from contributors for consistency and SEO• Planned editorial calendar complementing seasonal campaigns
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  • Chg Healthcare Services
    Communications Specialist
    Chg Healthcare Services Apr 2015 - Mar 2017
    Midvale, Ut, Us
    • Plan and execute internal campaigns to promote high-priority programs and events for 2,500-plus employees• Manage marketing projects for a dozen internal clients• Create and edit engaging online content for internal and external websites• Build and maintain collaborative relationships across divisional brands and departments• Coordinate with video and graphic design teams providing creative input on various projects• Assist with internal email announcements, including executive emails and other company-wide updates
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  • Freelance
    Content Writer/Consultant
    Freelance Jul 2011 - Apr 2016
    • Crafted features focusing on local dining culture for The Salt Lake Tribune, Salt Lake magazine and Utah Style• Shot and edited photos for use in print and web for various publications including: Travel + Leisure, AFAR, Wine Enthusiast and Eater.com• Developed digital marketing content and strategy for local businesses with an emphasis on engagement• Planned and produced content (copy and photos) for distribution across web and social media
  • Ebay
    Legal Compliance Analyst
    Ebay Jan 2005 - Sep 2012
    San Jose, Ca, Us
    • Analyzed data sets to identify emerging trends in potential intellectual property infringement on the site• Developed standards for auditing users for suspicious activity that could violate site policies• Managed relationships with IP rights holders and their legal representation• Audited accounts including selling trends and financial transactions for suspicious activity• Reviewed company policies and procedures to ensure compliance with intellectual property laws• Managed database of IP rights holders and their legal representation
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Billy Y. Skills

News Writing Journalism Feature Articles Ap Style Copy Editing Editing Editorial Blogging Press Releases Proofreading Photography Creative Writing Fluent In Cantonese Proficient In French Social Media Facebook New Media Content Strategy Content Management Media Relations Copywriting Blogger Web Content Storytelling Social Networking Web Content Management Digital Media Intellectual Property Legal Compliance Legal Research Legal Writing Digital Marketing Digital Asset Management Copyright Infringement Copyright Law Trademarks Patents Newspapers Social Media Marketing Communication Project Management Business Relationship Management Digital Content Marketing Strategy Writing Email Marketing Brand Awareness B2b Marketing Web Content Writing Content Marketing Microsoft Office Adobe Creative Suite Wordpress Google Analytics Content Management Systems Constant Contact Creative Content Creation

Billy Y. Education Details

  • University Of Utah
    University Of Utah
    Mass Communication/Journalism
  • Weber State University
    Weber State University
    Paralegal Studies

Frequently Asked Questions about Billy Y.

What company does Billy Y. work for?

Billy Y. works for Dell Technologies

What is Billy Y.'s role at the current company?

Billy Y.'s current role is Marketing Communications Lead at Dell | Content & Messaging Expert | Creative Brand Storyteller.

What is Billy Y.'s email address?

Billy Y.'s email address is bi****@****ell.com

What is Billy Y.'s direct phone number?

Billy Y.'s direct phone number is +160844*****

What schools did Billy Y. attend?

Billy Y. attended University Of Utah, Weber State University.

What skills is Billy Y. known for?

Billy Y. has skills like News Writing, Journalism, Feature Articles, Ap Style, Copy Editing, Editing, Editorial, Blogging, Press Releases, Proofreading, Photography, Creative Writing.

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