Bilyana Petrova-Abild Hansen Email & Phone Number

Denmark

Denmark

✔︎ Who gets results working with us:∙ Companies that want to collect better and more actionable customer insights at scale instead of short and generic responses.∙ Companies who want to analyze all their customer feedback instantly and have data-driven discussions instead of using anecdotes.✔︎ Here’s what we do:∙ We collect better customer insights with AI surveys/forms that can ask great follow up questions in real-time to unlock deeper and more actionable insights.∙ We unify all of your customer feedback in one place and make sense of it with AI feedback analysis.Interested in learning more? Go to: https://magicfeedback.io

Dublin City, County Dublin, Ireland

County Dublin, Ireland

Copenhagen Area, Denmark

- Currently working with establishing App Remarketing across Cheapflights, Kayak and Momondo. - Growing and scaling Display Marketing Activities for Russia, Germany and Ukraine across the brand portfolio. - Display Specialist working across Google, Yahoo and Yandex networks. - App Marketing Specialist.- Growth, Scalability, CTR and Conversion optimization

Copenhagen Area, Denmark

Main responsibilities:- Growing online marketing activities for momondos mobile app on a global level - managing 7 markets (Spain, Canada, Brazil, Mexico, Turkey, Ukraine and Romania).- Creating, implementing, growing and optimizing online campaigns with focus on PPC advertising so it contributes to the business/marketing goals. Using channels like AdWords, Bing, Yandex, Gemini, Facebook, Apple Search Ads etc. - Creating and setting up tracking, improving keyword relevance/landing page quality/quality score, visualizing data/findings and more.- Identify possibilities to create revenue growth within ROI targets.- Looking for new ways to improve and expand online activities in this ever-changing landscape.- Analyzing performance using both internal and external data.

Copenhagen Area, Denmark

Main responsibilities:- Online marketing activities for momondos mobile app on a global level- Building, implementing and optimizing online campaigns (especially focus on PPC advertising)- Identify possibilities to create revenue growth within online campaigns- Looking for new ways to improve and expand online activities- Analyzing performance using both internal and external data

Copenhagen Area, Denmark

Webestimate is a web application providing accurate cost and time estimations for web or mobile projects. It is also a marketplace, connecting clients & contractors to qualified leads and making the dream of web projects an easily achievable reality. My role in Webestimate is to develop strategic priorities, and execute Branding, PR, Social Media, SEO, clients and contractors acquisition strategies, with the aim of making Webestimate a global leader in the web projects estimation space.

London, United Kingdom

My responsibilities include: - Driving internal brand recognition and innovation for the company-wide change program. Involved in the creative processes such as modernising the logo, as well as in designing a feedback system aimed at collecting and analysing information in order to find ways to improve the change programme. - Organising events and their logistics and actively helping the team by designing both the internal team processes as well as negotiating contracts with suppliers and ensuring smooth running of the events. - Facilitating sales people engagement with the company-wide outcomes selling change program, by leading participant discussions and driving adoption of the programme. - Conducting extensive primary market research through interviews, to create target consumer profiles with a focus on the c-suite. - Designing marketing collateral, to be distributed both internally for educational purposes and externally for image building and promotional purposes. - Working closely with the PR and Communications team to develop social media content and create customer engagement strategies.

Zürich Area, Switzerland

- Collaborated with the CEO and the Senior Consultant to plan and execute SEO strategy and long-tail paid search strategy. Generated keywords with Google AdWords and Bing, tracked conversion rates; optimized daily underperforming key-words and created ads. Succeeded in improving PPC conversion rates and established an in-depth understanding of the market and its opportunities and challenges. - Created a social media marketing strategy after conducting an industry analysis: with short term goals being daily company updates on all social websites; and the long-term ones were to reinvent the company image on LinkedIn, Facebook and Twitter and increase customer base and exposure. Improved the engagement rate of the company’s target customers as a result.- Participated in a team in charge of optimizing and editing the newly created company webpage: with no prior knowledge in the end used WordPress efficiently and developed basic HTML creation skills.

Bulgaria

- Gathered data and created strategic analyses of M-tel both in regards to its competitors and customers. Presented the results of the analyses to Senior Management, which guided the launch of a new promotional campaign with a focus on SME customers regarding bundled offers.- Led a team of 5 responsible for the creation of the marketing mix for a new company offer. - Participated in and helped organize various company-wide training sessions focused on improving the employees’ knowledge and understanding of the newest internet trends and technologies.

Received a basic overview of the work of the different departments in the company. Aided in the creation of the monthly balance sheet and by doing so worked excessively with excel. Helped with the digital marketing campaign using Ad words and Google Analytics.

Master Of Science (Msc), Marketing Strategy And Innovation, Distinction

Activities and Societies: Marketing Society, Women in Business, Beta Gamma Sigma lifetime member.

Bachelor Of Science (B.Sc.), International Management, 10/12

Bachelor Of Science (Bsc), International Management, First Class

Activities and Societies: Manchester Leadership Programe READ International RAG Rotaract Manchester International (PR officer).

Degree Of Secondary Education, Humanitarian Profile, 5.80/6