Bilyana Tokmakchieva Email & Phone Number

In my role, I am leading a newly formed creative studio within the company focusing on providing end to end UI and UX solutions for games. We are working with leading game developers to help them optimize their UI and improve user experience. *Manage team and daily operations *Evaluate and remove obstacles that affect the team performance*Evaluate and optimize team processes*Build a strong team culture

Sofia

LensVR is the first browser designed for the needs of Virtual and Augmented Reality.I am leading the team effort towards building the best browser user experience. We design, develop and test UX browser concepts in virtual reality to learn more about the user behavior in VR and identify design best practices. Focus: * Define user groups, user problems, and needs* Conceptualize and design prototypes to test UX hypothesis* Conduct user test to identify patterns in the user behavior in VR, prove hypothesis and define VR UX best practicesI am also a founder of the WebVR Incubator, an initiative focusing on introducing developers to WebVR and providing them with tools to get started in the industry.

Lead the development of a new product in the company portfolio for the mobile gaming market.* Research the mobile gaming market and identify potential opportunities.* Develop a business strategy for entering the market.* Identify customer needs and pain points and map them to user personas and user journey.* Build a product backlog and dynamically prioritise it.* Launch an MVP and get first customers to test the product andprovide feedback.* Communicate vision, strategy and customer needs with tech team,marketing, sales, and management team.

Ensure that our customers (gaming studios) achieve maximum sustainable value from our UI middleware solution.* Understand customer needs and goals.* Be the customer advocate in front of the internal teams.* Develop personal relationships with all the team members working with our software.* Prioritize and communicate the customer needs problems and goals with the development team.* Make sure that customers understand how to get the maximum value out of new features.* Manage the Coherent Labs developer portal.

Sofia

* Research the market and identify untapped market segment* Built a business strategy and gathered a team of developers, designers and video professionals* Conducted user interviews and competitive analysis and build a product roadmap* Tested hypothesis with users that helped us discovered specific user needs and identify an MVP feature set.

Sofia

-Plan and execute digital marketing strategies-Monitor and analyse performance on digital campaign-Social media planning including the creation of a content calendar, monitoring and adjustments of the calendar-SEO, Google Analytic, Google Add Words, Google Webmaster Tools

-Introduce the clients to the services of the company and work with them to customize the products so that they fit the clients' needs-Performs one-to-one calls with each client-Communicate with the Account managers and handle customer concerns

The Account Manager provides consultancy for a portfolio of client accounts. -Maintains constant communication with each client-Performs one-to-one calls with each client-Assists the clients with the installation of the e-commerce management software and provides ongoing support-Coaches the clients with the best online marketplaces practices in order to improve the sales performance and to add value to their business-Manages the day-to-day business processes (forward sales orders, keep track on stock and price levels, provide dedicated support)-Records process and account for each task in the internal CRM system

Bachelor Of Arts (Ba), Business Administration And Management, General

Activities and Societies: Phi Beta Delta, Griffins American Football Club, AUBG Olympics Better Community Club

Education record